Instamart與Kalyan Jewelers合作，在Akshaya Tritiya之前啟動其快速商務珠寶平台

印度開創性的快速商務平台Instamart與印度最值得信賴和標誌性珠寶品牌之一的Kalyan Jewelers合作

Instamart, India’s pioneering quick commerce platform, today announced a partnership with Kalyan Jewellers, one of India’s most trusted and iconic jewellery brands, for the brand’s debut in the quick commerce space. In time for Akshaya Tritiya celebrations, customers can now order certified gold and silver coins directly on Instamart and have them delivered to their doorsteps within minutes. Instamart users can avail the service across all 100 cities including top metros.

印度開創性的快速商務平台Instamart今天宣布與印度最受信任和標誌性的珠寶品牌之一Kalyan Jewelers建立合作夥伴關係，該品牌在快速商務領域的首次亮相。在Akshaya Tritiya慶祝活動的及時，客戶現在可以直接在Instamart上訂購經認證的黃金和銀幣，並在幾分鐘之內將其運送到家門口。 Instamart用戶可以在包括頂級大都市在內的所有100個城市中使用該服務。

Announced on Monday, April 24, the partnership will see Kalyan Jewellers’ gold and silver coins available on Instamart to users across 100 cities in India, starting April 25. Instamart users can now add a certified assortment of gold and silver coins to their regular grocery orders, making last-minute festive shopping more seamless and stress-free than ever before. The exclusive range includes 0.5g and 1g gold coins, along with 5g, 10g, and 20g silver coins.

該合作夥伴關係於4月24日星期一宣布，將在Instamart上看到Kalyan Jewelers的黃金和銀幣可向印度100個城市的用戶提供，從4月25日開始。現在，Instamart用戶可以在其常規的雜貨店中添加各種認證的黃金和銀幣，使最後一分鐘的慶祝活動變得更加無情，比以往任何時候都變得更加無情。獨家範圍包括0.5G和1克金幣，以及5G，10G和20克銀幣。

Whether it's for gifting, spiritual rituals, or personal investment, these coins are a symbol of prosperity and auspicious beginnings, perfectly aligned with the spirit of Akshaya Tritiya. But what makes this launch truly special is that it’s not just a festive addition. Post Akshaya Tritiya, Kalyan Jewellers’ gold and silver coins will continue to be available on Instamart as part of their regular assortment, giving consumers year-round access to trusted, quality-assured precious metals with just a few taps.

無論是用於禮拜，精神儀式還是個人投資，這些硬幣都是繁榮和吉祥的起點的象徵，與Akshaya Tritiya的精神完全一致。但是，這一發行才真正與眾不同的是，這不僅僅是節日的補充。 Kalyan Jewelers的黃金和銀幣後Akshaya Tritiya將繼續在Instamart上提供，作為其常規分類的一部分，使消費者全年可訪問可信賴的，具有優質質量的貴金屬，只需幾次水龍頭。

Amitesh Jha, CEO of Instamart said, “We’re excited to welcome Kalyan Jewellers to our platform ahead of Akshaya Tritiya. With more customers embracing the convenience of quick commerce for festive and traditional purchases, this partnership is both timely and relevant. Our goal is to ensure that customers can access trusted, certified products like gold and silver coins with the same ease as they would groceries or other household purchases.”

Instamart首席執行官Amitesh Jha表示：“我們很高興歡迎Kalyan Jewelers在Akshaya Tritiya之前加入我們的平台。隨著越來越多的顧客，越來越多的客戶可以及時且相關的是快速貿易來進行節日和傳統購買，我們的目標既是及時又相關的。我們的目標是確保客戶與其他人相同的人或其他公司購買的商品，他們能夠與其他人一起購買。

He further added, “We are excited to see what this partnership will bring to our customers in the days to come.”

他進一步補充說：“我們很高興看到這種夥伴關係將在未來的日子裡帶給我們的客戶。”

Speaking about the partnership, Mr Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers said, “Akshaya Tritiya is a time-honoured tradition, and purchasing gold or silver on this day is considered especially auspicious. Through our collaboration with Swiggy's Quick Commerce platform, Instamart, we are making it easier than ever to buy Kalyan gold and silver coins. Our offering includes 0.5g and 1g gold coins, along with 5g, 10g, and 20g silver coins - delivered straight to your doorstep in minutes. This provides customers with the flexibility to choose according to their needs, budgets, and convenience.

Speaking about the partnership, Mr Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers said, “Akshaya Tritiya is a time-honoured tradition, and purchasing gold or silver on this day is considered especially auspicious. Through our collaboration with Swiggy's Quick Commerce platform, Instamart, we are making it easier than ever to buy Kalyan gold and silver coins. Our offering includes 0.5g and 1g gold coins, along with 5G，10G和20G銀幣 - 在幾分鐘內直接交付到您的家門口。

He concluded, “This partnership allows us to integrate the auspiciousness of tradition with the ease and speed of modern living, ensuring the spirit of the festival remains.”

他總結說：“這種夥伴關係使我們能夠將傳統的吉祥融合到現代生活的輕鬆速度和速度，從而確保節日的精神仍然存在。”

To celebrate this golden partnership, Instamart launched a striking on-ground activation named InstaGold. In Hyderabad, a high-footfall location was transformed with an eye-catching installation, completely covered in chocolate coins wrapped in identical gold foil. But here’s the twist: hidden among them were 5 real gold coins, indistinguishable from the rest. Each participant had just one chance to pick a coin and try their luck. This exciting, interactive experience captured the spirit of Akshaya Tritiya, bringing together tradition, surprise, and a dash of golden fortune in the most delightful way.

為了慶祝這一黃金夥伴關係，Instamart推出了一個引人注目的地面激活，名為Instagold。在海得拉巴（Hyderabad），通過醒目的安裝進行了一個高足夠的位置，完全被包裹在相同金箔的巧克力硬幣覆蓋。但這是扭曲：其中隱藏在5個真正的金幣中，與其他金幣沒有區別。每個參與者只有一個機會選擇硬幣並嘗試運氣。這種令人興奮的，互動的體驗捕捉了Akshaya Tritiya的精神，以最愉快的方式匯集了傳統，驚喜和一大堆金色的財富。