Instamart与Kalyan Jewelers合作，在Akshaya Tritiya之前启动其快速商务珠宝平台

印度开创性的快速商务平台Instamart与印度最值得信赖和标志性珠宝品牌之一的Kalyan Jewelers合作

Instamart, India’s pioneering quick commerce platform, today announced a partnership with Kalyan Jewellers, one of India’s most trusted and iconic jewellery brands, for the brand’s debut in the quick commerce space. In time for Akshaya Tritiya celebrations, customers can now order certified gold and silver coins directly on Instamart and have them delivered to their doorsteps within minutes. Instamart users can avail the service across all 100 cities including top metros.

印度开创性的快速商务平台Instamart今天宣布与印度最受信任和标志性的珠宝品牌之一Kalyan Jewelers建立合作伙伴关系，该品牌在快速商务领域的首次亮相。在Akshaya Tritiya庆祝活动的及时，客户现在可以直接在Instamart上订购经认证的黄金和银币，并在几分钟之内将其运送到家门口。 Instamart用户可以在包括顶级大都市在内的所有100个城市中使用该服务。

Announced on Monday, April 24, the partnership will see Kalyan Jewellers’ gold and silver coins available on Instamart to users across 100 cities in India, starting April 25. Instamart users can now add a certified assortment of gold and silver coins to their regular grocery orders, making last-minute festive shopping more seamless and stress-free than ever before. The exclusive range includes 0.5g and 1g gold coins, along with 5g, 10g, and 20g silver coins.

该合作伙伴关系于4月24日星期一宣布，将在Instamart上看到Kalyan Jewelers的黄金和银币可向印度100个城市的用户提供，从4月25日开始。现在，Instamart用户可以在其常规的杂货店中添加各种认证的黄金和银币，使最后一分钟的庆祝活动变得更加无情，比以往任何时候都变得更加无情。独家范围包括0.5G和1克金币，以及5G，10G和20克银币。

Whether it's for gifting, spiritual rituals, or personal investment, these coins are a symbol of prosperity and auspicious beginnings, perfectly aligned with the spirit of Akshaya Tritiya. But what makes this launch truly special is that it’s not just a festive addition. Post Akshaya Tritiya, Kalyan Jewellers’ gold and silver coins will continue to be available on Instamart as part of their regular assortment, giving consumers year-round access to trusted, quality-assured precious metals with just a few taps.

无论是用于礼拜，精神仪式还是个人投资，这些硬币都是繁荣和吉祥的起点的象征，与Akshaya Tritiya的精神完全一致。但是，这一发行才真正与众不同的是，这不仅仅是节日的补充。 Kalyan Jewelers的黄金和银币后Akshaya Tritiya将继续在Instamart上提供，作为其常规分类的一部分，使消费者全年可访问可信赖的，具有优质质量的贵金属，只需几次水龙头。

Amitesh Jha, CEO of Instamart said, “We’re excited to welcome Kalyan Jewellers to our platform ahead of Akshaya Tritiya. With more customers embracing the convenience of quick commerce for festive and traditional purchases, this partnership is both timely and relevant. Our goal is to ensure that customers can access trusted, certified products like gold and silver coins with the same ease as they would groceries or other household purchases.”

Instamart首席执行官Amitesh Jha表示：“我们很高兴欢迎Kalyan Jewelers在Akshaya Tritiya之前加入我们的平台。随着越来越多的顾客，越来越多的客户可以及时且相关的是快速贸易来进行节日和传统购买，我们的目标既是及时又相关的。我们的目标是确保客户与其他人相同的人或其他公司购买的商品，他们能够与其他人一起购买。

He further added, “We are excited to see what this partnership will bring to our customers in the days to come.”

他进一步补充说：“我们很高兴看到这种伙伴关系将在未来的日子里带给我们的客户。”

Speaking about the partnership, Mr Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers said, “Akshaya Tritiya is a time-honoured tradition, and purchasing gold or silver on this day is considered especially auspicious. Through our collaboration with Swiggy's Quick Commerce platform, Instamart, we are making it easier than ever to buy Kalyan gold and silver coins. Our offering includes 0.5g and 1g gold coins, along with 5g, 10g, and 20g silver coins - delivered straight to your doorstep in minutes. This provides customers with the flexibility to choose according to their needs, budgets, and convenience.

Speaking about the partnership, Mr Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers said, “Akshaya Tritiya is a time-honoured tradition, and purchasing gold or silver on this day is considered especially auspicious. Through our collaboration with Swiggy's Quick Commerce platform, Instamart, we are making it easier than ever to buy Kalyan gold and silver coins. Our offering includes 0.5g and 1g gold coins, along with 5G，10G和20G银币 - 在几分钟内直接交付到您的家门口。

He concluded, “This partnership allows us to integrate the auspiciousness of tradition with the ease and speed of modern living, ensuring the spirit of the festival remains.”

他总结说：“这种伙伴关系使我们能够将传统的吉祥融合到现代生活的轻松速度和速度，从而确保节日的精神仍然存在。”

To celebrate this golden partnership, Instamart launched a striking on-ground activation named InstaGold. In Hyderabad, a high-footfall location was transformed with an eye-catching installation, completely covered in chocolate coins wrapped in identical gold foil. But here’s the twist: hidden among them were 5 real gold coins, indistinguishable from the rest. Each participant had just one chance to pick a coin and try their luck. This exciting, interactive experience captured the spirit of Akshaya Tritiya, bringing together tradition, surprise, and a dash of golden fortune in the most delightful way.

为了庆祝这一黄金伙伴关系，Instamart推出了一个引人注目的地面激活，名为Instagold。在海得拉巴（Hyderabad），通过醒目的安装进行了一个高足够的位置，完全被包裹在相同金箔的巧克力硬币覆盖。但这是扭曲：其中隐藏在5个真正的金币中，与其他金币没有区别。每个参与者只有一个机会选择硬币并尝试运气。这种令人兴奋的，互动的体验捕捉了Akshaya Tritiya的精神，以最愉快的方式汇集了传统，惊喜和一大堆金色的财富。