從冷啟動到熱門發射：空投的戰略價值

在傳統的Web2世界中，幫助平台發展的早期貢獻者很少獲得有意義的所有權。當然，有些可能會得到庫存選項，但是該過程很複雜，文書工作，通常為員工而不是用戶保留。

In the traditional Web2 world, early contributors who help platforms grow rarely receive meaningful ownership. Sure, some might get stock options, but the process is complicated, paperwork-heavy, and typically reserved for employees rather than users.

在傳統的Web2世界中，幫助平台發展的早期貢獻者很少獲得有意義的所有權。當然，有些可能會得到庫存選項，但是該過程很複雜，文書工作，通常為員工而不是用戶保留。

Web3 has flipped this paradigm on its head.

Web3將此範式翻轉了出來。

Through token airdrops, projects distribute up to 50% of their total supply. These tokens go directly to early users and contributors. This creates a new framework for community-based growth.

通過令牌空調，項目分配了多達50％的總供應量。這些令牌直接介紹了早期用戶和貢獻者。這為基於社區的增長創造了一個新的框架。

From Cold Start to Hot Launch: The Strategic Value of Airdrops

從冷啟動到熱門發射：空投的戰略價值

Every new network faces the dreaded "cold start problem." Without users, a platform has limited value. But if you're new, attracting those initial users is extremely difficult.

每個新網絡都面臨可怕的“冷啟動問題”。沒有用戶，一個平台的價值有限。但是，如果您是新手，那麼吸引這些初始用戶將非常困難。

Airdrops offer a powerful solution by providing a way to reward early adopters and create instant communities with aligned incentives.

AirDrops提供了一種強大的解決方案，通過提供一種獎勵早期採用者並通過一致激勵措施創建即時社區的方法。

As the panel in the a16z "All About Airdrops" podcast notes, airdrops help solve the cold start problem. By distributing tokens to early platform adopters, projects can bootstrap both liquidity and community simultaneously.

正如A16Z“ All oiver airdrops”播客中的面板指出，Airdrops有助於解決冷啟動問題。通過將令牌分發給早期平台採用者，項目可以同時引導流動性和社區。

But not all airdrops are created equal. The most successful ones are carefully designed with clear strategic goals that benefit both the project and its community.

但是，並非所有的空投都是平等的。最成功的目標是經過精心設計的，具有明確的戰略目標，可以使項目及其社區受益。

Let's examine some case studies that highlight the steps and missteps. This is what I learned in my research.

讓我們研究一些案例研究，以突出步驟和失誤。這是我在研究中學到的。

Case Studies: Airdrops That Made History

案例研究：使歷史的氣流

Uniswap: Setting the Standard

UNISWAP：設置標準

When Uniswap distributed its UNI token in September 2020, it created the template that many projects would later follow. The decentralized exchange retroactively rewarded anyone who had used the platform before a specific date. Eligible addresses received 400 UNI tokens (worth approximately $1,400 at the time).

當UNISWAP在2020年9月分發其Uni代幣時，它創建了許多項目後來將隨之而來的模板。分散的交易所追溯地獎勵了在特定日期之前使用該平台的任何人。合格的地址收到了400個Uni令牌（當時價值約1,400美元）。

The Uniswap airdrop accomplished several goals simultaneously. It rewarded loyal users, decentralized governance, and created a committed community.

UNISWAP AIRDROP同時完成了多個目標。它獎勵了忠實的用戶，分散的治理，並創建了一個堅定的社區。

More importantly, it established a precedent that using new DeFi protocols could lead to valuable rewards, driving adoption across the entire ecosystem.

更重要的是，它確定了一個先例，即使用新的DEFI協議可能會帶來寶貴的獎勵，從而推動整個生態系統的採用。

Detailed analysis of the UNI airdrop by Dune Analytics (see below) revealed fascinating distribution patterns and onchain behaviors following the event.

Dune Analytics（見下文）對Uni Airdrop進行了詳細分析，揭示了事件發生後引人入勝的分佈模式和鍊鍊行為。

The charts highlighted the successes and the challenges of designing effective token distributions. Community discussions on the Uniswap governance forum (below) further demonstrate how this airdrop set new standards for fairness and inclusivity in token launches.

圖表強調了設計有效的令牌分佈的成功和挑戰。在UNISWAP治理論壇上的社區討論進一步展示了該空投如何在代幣發布中為公平和包容性設定新標準。

For more information, see Dune's UNI Airdrop Analysis and the Uniswap Governance Forum discussion.

有關更多信息，請參見Dune的Uni Airdrop分析和Uniswap治理論壇討論。

Optimism: Governance-Driven Distribution

樂觀：治理驅動的分佈

Optimism, an Ethereum Layer 2 scaling solution, approached its airdrop with governance specifically in mind. The project allocated tokens to those who had demonstrated commitment to community governance in the Ethereum ecosystem.

樂觀是一種以太坊2層縮放解決方案的樂觀情緒，特別考慮了治理。該項目向那些表現出對以太坊生態系統中社區治理承諾的人分配了代幣。

Optimism's airdrop rewarded users who voted on proposals. It targeted active DAOs with high governance activity. This approach ensured tokens went to users already engaged in protocol governance. This increased the likelihood they would actively participate in Optimism's DAO.

樂觀的空投獎勵了對提案進行投票的用戶。它針對具有高治理活動的主動道路。這種方法確保令牌向已經參與協議治理的用戶提供了。這增加了他們積極參與樂觀的可能性。

The project set up two decision-making groups:

該項目建立了兩個決策組：

This two-part system helps balance quick decisions with long-term planning, making sure everyone's interests are represented.

這個兩部分的系統有助於平衡快速決策與長期計劃，確保每個人的興趣都得到代表。

Optimism had continued to refine its airdrop strategy through multiple distributions, each with evolving criteria to better target valuable community contributors. These sequential airdrops demonstrated how projects could learn and adapt their token distribution mechanisms over time.

樂觀情緒繼續通過多次分佈來完善其空投戰略，每種分佈都有不斷發展的標準，以更好地針對有價值的社區貢獻者。這些順序氣流表明，隨著時間的推移，項目如何學習和適應其令牌分佈機制。

For more information on Optimism's airdrops, see their detailed documentation on:

有關樂觀氣流的更多信息，請參閱其詳細文檔：

ENS: Community Ownership

ENS：社區所有權

Ethereum Name Service (ENS) sent tokens to all .eth domain holders. It gave more to those who had set a Primary ENS Name.

以太坊名稱服務（ENS）將令牌發送給所有.ETH域持有人。它給那些設置了ENS名稱的人提供了更多。

When ENS launched its token in November 2021, users claiming tokens could vote on the ENS Constitution during the first week. This vote was optional and happened off-chain. The constitution outlined rules and guidelines for the community governance system. Users could still claim their tokens even if they chose not to participate in the constitutional vote, and had until May 4, 2022 to complete their claims.

當ENS在2021年11月推出代幣時，聲稱令牌的用戶可以在第一周對ENS憲法進行投票。這次投票是可選的，發生了鍊子。憲法概述了社區治理體系的規則和準則。即使用戶選擇不參加憲法投票，他們仍然可以聲稱自己的令牌，並且直到2022年5月4日才能完成索賠。

The ENS airdrop was particularly impactful for early adopters (including myself). Some received allocations worth five or even six figures at distribution (not including myself).

ENS空調對早期採用者（包括我自己）特別有影響力。一些人收到了價值五甚至六位數字的分配（不包括我自己）。

This approach helped establish a broad base of token holders with genuine interest in the protocol's future.

這種方法幫助建立了對協議未來真正興趣的代幣持有人的廣泛基礎。

Following the success of the initial distribution, community members have actively discussed the possibility of subsequent airdrops to further align incentives and expand governance participation. These ongoing conversations demonstrate how airdrops can evolve from one-time events into recurring mechanisms for community building.

在初始分銷成功之後，社區成員積極討論了隨後的空投進一步調整激勵措施並擴大治理參與的可能性。這些正在進行的對話表明，氣流如何從一次性事件演變為社區建設的反復機制。

For more information on ENS token distribution discussions, see:

有關ENS令牌分發討論的更多信息，請參見：

BONK: The People's Meme Coin

邦克：人民的模因硬幣

BONK emerged as Solana's answer to the dog-themed meme coins that had flourished on Ethereum.

Bonk成為Solana對以太坊上蓬勃發展的以狗為主題的模因硬幣的回答。

Unlike many tokens with concentrated ownership, BONK distinguished itself with a uniquely fair distribution. 50% of its total supply was airdropped directly to the Solana community.

與許多具有集中所有權的代幣不同，Bonk以獨特的公平分發而出名。其總供應量的50％直接向Solana社區提供了空調。

The distribution targeted multiple ecosystem participants.

分佈針對多個生態系統參與者。

This broad distribution helped revitalize the Solana

這種廣泛的分佈有助於振興索拉納