Coinbase推出新產品和功能，以提高零售的採用

與同行相比，加密貨幣交易所的零售收養率低。

Coinbase Global Inc., (NASDAQ:COIN) has been rolling out more enticing features and products to try and get more customers.

Coinbase Global Inc.（NASDAQ：COIN）一直在推出更多誘人的功能和產品，以嘗試吸引更多客戶。

The cryptocurrency exchange announced a series of new products that will be looking to expand mainstream cryptocurrency adoption further.

加密貨幣交易所宣布了一系列新產品，該產品將尋求進一步擴大主流加密貨幣的採用。

In a bid to expand its offerings and attract a wider user base, Coinbase Global unveiled several new initiatives and partnerships. These moves highlight the company's efforts to diversify its revenue streams and cater to the evolving needs of both retail and institutional customers within the cryptocurrency market.

為了擴大其產品並吸引更廣泛的用戶群，Coinbase Global公佈了幾項新計劃和合作夥伴關係。這些舉動強調了該公司為使收入流多樣化並滿足加密貨幣市場中零售和機構客戶不斷發展的需求所做的努力。

Here are some of the products and partnerships announced by Coinbase:

以下是Coinbase宣布的一些產品和合作夥伴：

* Coinbase One Card in partnership with American Express will offer up to 4% Bitcoin back on each purchase

* Coinbase與American Express合作的一張卡將在每次購買時提供多達4％的比特幣

* Coinbase announced the launch of perpetual futures in the U.S., with plans to expand to global markets soon

* Coinbase宣佈在美國推出永久未來，併計劃不久將其擴展到全球市場

* The exchange also introduced Coinbase Business and opened the waitlist for entrepreneurs interested in starting a business

*交易所還引入了Coinbase業務，並為有興趣開展業務的企業家開設了候補名單

* Coinbase is also partnering with Shopify to enable USDC checkouts on Base through Shopify Payments and Shop Pay

* Coinbase還與Shopify合作，通過Shopify Payments和Shop Pay在基礎上啟用USDC結帳

Coinbase Global Has Suffered Setbacks in Recent Times

Coinbase Global最近遭受了挫折

As Coinpedia reported earlier, Coinbase has faced backlash over its customer service during periods of account takeovers and reported scams. This, in turn, has seen Coinbase continue to post lower quarterly trades volume compared to Binance and Bybit.

正如Coinpedia早些時候報導的那樣，Coinbase在收購期間和報告的騙局期間對其客戶服務面臨強烈反對。反過來，與Binance和Bybit相比，Coinbase繼續發布季度交易量較低。

The launch of the new products will be crucial in helping to restore its battered trust among customers.

新產品的推出對於幫助恢復客戶對客戶的受損信任至關重要。

Moreover, Coinbase is heavily regulated in the U.S. and has huge backing from institutional investors looking to venture into the crypto market. But it will need to use more unique tactics to attract more customers amid the competitive landscape.

此外，Coinbase在美國受到嚴格監管，並獲得了希望冒險進入加密貨幣市場的機構投資者的巨大支持。但是，在競爭格局中，它將需要使用更多獨特的策略來吸引更多的客戶。

The company faces increasing pressure from other crypto exchanges, such as Upbit and Kraken, posing a threat to Coinbase's dominance in the near future.

該公司面臨著其他加密交易所（例如Upbit和Kraken）面臨的壓力，對Coinbase在不久的將來構成了威脅。

Despite these challenges, the cryptocurrency industry is expected to experience significant growth in the coming years, driven by the involvement of institutional investors and the establishment of clear crypto regulations. This presents long-term opportunities for Coinbase to expand its operations and market share.

儘管面臨這些挑戰，但預計加密貨幣行業將在未來幾年內經歷顯著增長，這是由於機構投資者的參與以及製定明確的加密法規的驅動。這為Coinbase提供了擴大其運營和市場份額的長期機會。