Coinbase推出新产品和功能，以提高零售的采用

与同行相比，加密货币交易所的零售收养率低。

Coinbase Global Inc., (NASDAQ:COIN) has been rolling out more enticing features and products to try and get more customers.

Coinbase Global Inc.（NASDAQ：COIN）一直在推出更多诱人的功能和产品，以尝试吸引更多客户。

The cryptocurrency exchange announced a series of new products that will be looking to expand mainstream cryptocurrency adoption further.

加密货币交易所宣布了一系列新产品，该产品将寻求进一步扩大主流加密货币的采用。

In a bid to expand its offerings and attract a wider user base, Coinbase Global unveiled several new initiatives and partnerships. These moves highlight the company's efforts to diversify its revenue streams and cater to the evolving needs of both retail and institutional customers within the cryptocurrency market.

为了扩大其产品并吸引更广泛的用户群，Coinbase Global公布了几项新计划和合作伙伴关系。这些举动强调了该公司为使收入流多样化并满足加密货币市场中零售和机构客户不断发展的需求所做的努力。

Here are some of the products and partnerships announced by Coinbase:

以下是Coinbase宣布的一些产品和合作伙伴：

* Coinbase One Card in partnership with American Express will offer up to 4% Bitcoin back on each purchase

* Coinbase与American Express合作的一张卡将在每次购买时提供多达4％的比特币

* Coinbase announced the launch of perpetual futures in the U.S., with plans to expand to global markets soon

* Coinbase宣布在美国推出永久未来，并计划不久将其扩展到全球市场

* The exchange also introduced Coinbase Business and opened the waitlist for entrepreneurs interested in starting a business

*交易所还引入了Coinbase业务，并为有兴趣开展业务的企业家开设了候补名单

* Coinbase is also partnering with Shopify to enable USDC checkouts on Base through Shopify Payments and Shop Pay

* Coinbase还与Shopify合作，通过Shopify Payments和Shop Pay在基础上启用USDC结帐

Coinbase Global Has Suffered Setbacks in Recent Times

Coinbase Global最近遭受了挫折

As Coinpedia reported earlier, Coinbase has faced backlash over its customer service during periods of account takeovers and reported scams. This, in turn, has seen Coinbase continue to post lower quarterly trades volume compared to Binance and Bybit.

正如Coinpedia早些时候报道的那样，Coinbase在收购期间和报告的骗局期间对其客户服务面临强烈反对。反过来，与Binance和Bybit相比，Coinbase继续发布季度交易量较低。

The launch of the new products will be crucial in helping to restore its battered trust among customers.

新产品的推出对于帮助恢复客户对客户的受损信任至关重要。

Moreover, Coinbase is heavily regulated in the U.S. and has huge backing from institutional investors looking to venture into the crypto market. But it will need to use more unique tactics to attract more customers amid the competitive landscape.

此外，Coinbase在美国受到严格监管，并获得了希望冒险进入加密货币市场的机构投资者的巨大支持。但是，在竞争格局中，它将需要使用更多独特的策略来吸引更多的客户。

The company faces increasing pressure from other crypto exchanges, such as Upbit and Kraken, posing a threat to Coinbase's dominance in the near future.

该公司面临着其他加密交易所（例如Upbit和Kraken）面临的压力，对Coinbase在不久的将来构成了威胁。

Despite these challenges, the cryptocurrency industry is expected to experience significant growth in the coming years, driven by the involvement of institutional investors and the establishment of clear crypto regulations. This presents long-term opportunities for Coinbase to expand its operations and market share.

尽管面临这些挑战，但预计加密货币行业将在未来几年内经历显着增长，这是由于机构投资者的参与以及制定明确的加密法规的驱动。这为Coinbase提供了扩大其运营和市场份额的长期机会。