為什麼CMO應直接向首席執行官報告

約翰·施耐德（John Schneider），BetterWorks的CMO，通過大規模轉型，市場定位和創新推動了業務增長。

As a CMO, I've seen firsthand the importance of having a strong brand. It's not just about marketing; it's about making sure the revenue is sustained and that a company can be trusted and preferred by customers over time.

作為CMO，我親眼目睹了擁有強大品牌的重要性。這不僅僅是營銷；這是要確保收入持續，並且隨著時間的推移，客戶可以信任和偏愛公司。

When the CMO reports to the CEO, they have the independence to shape the brand's trajectory, invest in long-term strategies and ensure the company remains top of mind for buyers. In today's world, buyers are making decisions long before they ever engage with sales, so the role of the CMO has never been more critical.

當CMO向首席執行官報告時，他們將具有獨立性來塑造品牌的軌跡，投資長期戰略並確保公司對買家保持最大的想法。在當今的世界中，買家在與銷售互動之前很久就做出了決策，因此CMO的作用從未如此關鍵。

By giving the CMO a seat at the table and allowing them to focus on their unique mission, businesses can ensure they're not just hitting quarterly targets but building a brand that stands the test of time.

通過讓CMO在桌子上席位並允許他們專注於自己的獨特任務，企業可以確保他們不僅要達到季度目標，還可以建立經受時間考驗的品牌。