为什么CMO应直接向首席执行官报告

约翰·施耐德（John Schneider），BetterWorks的CMO，通过大规模转型，市场定位和创新推动了业务增长。

As a CMO, I've seen firsthand the importance of having a strong brand. It's not just about marketing; it's about making sure the revenue is sustained and that a company can be trusted and preferred by customers over time.

作为CMO，我亲眼目睹了拥有强大品牌的重要性。这不仅仅是营销；这是要确保收入持续，并且随着时间的推移，客户可以信任和偏爱公司。

When the CMO reports to the CEO, they have the independence to shape the brand's trajectory, invest in long-term strategies and ensure the company remains top of mind for buyers. In today's world, buyers are making decisions long before they ever engage with sales, so the role of the CMO has never been more critical.

当CMO向首席执行官报告时，他们将具有独立性来塑造品牌的轨迹，投资长期战略并确保公司对买家保持最大的想法。在当今的世界中，买家在与销售互动之前很久就做出了决策，因此CMO的作用从未如此关键。

By giving the CMO a seat at the table and allowing them to focus on their unique mission, businesses can ensure they're not just hitting quarterly targets but building a brand that stands the test of time.

通过让CMO在桌子上席位并允许他们专注于自己的独特任务，企业可以确保他们不仅要达到季度目标，还可以建立经受时间考验的品牌。