為什麼中國電動汽車正在振作英國的汽車市場

英國汽車市場正經歷著令人振奮的轉型，對中國電動汽車（EV）品牌的興趣引起了人們的興趣。

A palpable ripple of anticipation seems to have swept over the UK’s automotive landscape as Chinese electric vehicle (EV) brands make an indelible mark on British shores. Among these emerging beacons of Eastern mobility, clocked an explosive ascent of BYD on the radar of Carwow, a leading online automotive marketplace.

當中國電動汽車（EV）品牌在英國海岸上留下了不可磨滅的印記時，顯而易見的期待波動似乎已經席捲了英國的汽車景觀。在這些新興的東部流動性信標中，在領先的在線汽車市場Carwow上的Byd爆炸性上升。

This isn't just a footnote in the British automotive saga; it's a full-blown chapter. To illustrate, BYD’s vehicle configurations soared by an astounding 449% year-on-year in March 2025, rendering it the fastest-growing car brand in the UK, to the point that it’s now a dominant force.

這不僅僅是英國汽車傳奇中的腳註；這是一個成熟的章節。為了說明，Byd的車輛配置在2025年3月的驚人449％同比增長，使其成為英國增長最快的汽車品牌，以至於它現在是一支主導力量。

This surge was further fueled by a nearly tenfold increase in inquiry volumes for BYD models, smashing through the final quarter of 2024.

BYD模型的查詢量增加了近十倍，在2024年的最後一個季度粉碎，進一步加劇了這一激增。

But the spotlight wasn't solely on BYD, although the numbers speak for themselves. Other Chinese marques are also reveling in newfound interest. Notably, inquiries into OMODA models climbed by 41% in the first quarter of 2025, compared with the closing months of 2024, while JAECOO saw a staggering 531% surge in March alone compared to February.

但是，儘管數字自言自語，但人們的關注不僅僅是Byd。其他中國侯爵也引起了新發現的興趣。值得注意的是，與2024年的閉幕式相比，2025年第一季度對Omoda模型的詢問攀升了41％，而Jaecoo僅在3月份的速度飆升了531％，而與2月相比。

This seismic shift in consumer preference over the past two years is gradual yet palpable. Merely two years ago, less than a quarter of prospective UK buyers considered Chinese vehicles as viable choices.

過去兩年中，消費者偏好的這種地震轉變逐漸卻顯而易見。僅兩年前，不到四分之一的潛在英國買家將中國車輛視為可行的選擇。

Fast forward to the present—nearly 39% are now open to the idea, a trend keenly observed by Carwow through its insightful consumer sentiment data.

快進到現在 - 現在有39％的想法開放，Carwow通過其有見地的消費者情感數據敏銳地觀察到了這一趨勢。

Further testament to their rising appeal, eight out of Carwow’s ten most viewed car reviews in March were Chinese battery electric vehicles (BEVs).

進一步證明了他們的上訴不斷上升，在3月，Carwow的十項最受歡迎的汽車評論中有8個是中國電池電動汽車（BEV）。

Dominating these rankings were the BYD Seal and Sealion 7—models that have quickly become the darlings of British car enthusiasts. Other models making significant impressions include the Omoda 5, Jaecoo 7, and the provocatively named Seal U—names that herald a new dawn of automotive innovation and environmental consciousness.

在這些排名中占主導地位的是Byd Seal和Sealion 7，即迅速成為英國汽車愛好者的寵兒。其他給人留下深刻印象的模型包括Omoda 5，Jaecoo 7和挑釁的Seal U，這是預示汽車創新和環境意識的新曙光。

This isn't surprising given that the cars are quickly being driven into the public consciousness with awareness campaigns such as BYD’s Euro 2024 sponsorship, which saw the brand's awareness rise from 28% before the tournament to 58% during March—highlighting the impact of strategic brilliance in brand penetration.

這並不奇怪，因為諸如Byd的2024年歐洲歐洲杯贊助之類的宣傳運動很快就被推動到公眾意識上，這使該品牌的意識從3月份的比賽中的28％提高到3月的58％，這使得戰略光輝在品牌滲透中的影響。

The takeaway here is that the UK’s auto market landscape is changing, and the charge is being led from the East. As consumers become increasingly receptive to Chinese EVs, it’s clear that these brands have arrived not merely as competitors but as trailblazers heralding a new era in

這裡的要點是，英國的汽車市場格局正在發生變化，並且指控是從東方領導的。隨著消費者越來越接受中國電動汽車，很明顯，這些品牌不僅是競爭對手，而且隨著開拓者為預示著一個新時代