为什么中国电动汽车正在振作英国的汽车市场

英国汽车市场正经历着令人振奋的转型，对中国电动汽车（EV）品牌的兴趣引起了人们的兴趣。

A palpable ripple of anticipation seems to have swept over the UK’s automotive landscape as Chinese electric vehicle (EV) brands make an indelible mark on British shores. Among these emerging beacons of Eastern mobility, clocked an explosive ascent of BYD on the radar of Carwow, a leading online automotive marketplace.

当中国电动汽车（EV）品牌在英国海岸上留下了不可磨灭的印记时，显而易见的期待波动似乎已经席卷了英国的汽车景观。在这些新兴的东部流动性信标中，在领先的在线汽车市场Carwow上的Byd爆炸性上升。

This isn't just a footnote in the British automotive saga; it's a full-blown chapter. To illustrate, BYD’s vehicle configurations soared by an astounding 449% year-on-year in March 2025, rendering it the fastest-growing car brand in the UK, to the point that it’s now a dominant force.

这不仅仅是英国汽车传奇中的脚注；这是一个成熟的章节。为了说明，Byd的车辆配置在2025年3月的惊人449％同比增长，使其成为英国增长最快的汽车品牌，以至于它现在是一支主导力量。

This surge was further fueled by a nearly tenfold increase in inquiry volumes for BYD models, smashing through the final quarter of 2024.

BYD模型的查询量增加了近十倍，在2024年的最后一个季度粉碎，进一步加剧了这一激增。

But the spotlight wasn't solely on BYD, although the numbers speak for themselves. Other Chinese marques are also reveling in newfound interest. Notably, inquiries into OMODA models climbed by 41% in the first quarter of 2025, compared with the closing months of 2024, while JAECOO saw a staggering 531% surge in March alone compared to February.

但是，尽管数字自言自语，但人们的关注不仅仅是Byd。其他中国侯爵也引起了新发现的兴趣。值得注意的是，与2024年的闭幕式相比，2025年第一季度对Omoda模型的询问攀升了41％，而Jaecoo仅在3月份的速度飙升了531％，而与2月相比。

This seismic shift in consumer preference over the past two years is gradual yet palpable. Merely two years ago, less than a quarter of prospective UK buyers considered Chinese vehicles as viable choices.

过去两年中，消费者偏好的这种地震转变逐渐却显而易见。仅两年前，不到四分之一的潜在英国买家将中国车辆视为可行的选择。

Fast forward to the present—nearly 39% are now open to the idea, a trend keenly observed by Carwow through its insightful consumer sentiment data.

快进到现在 - 现在有39％的想法开放，Carwow通过其有见地的消费者情感数据敏锐地观察到了这一趋势。

Further testament to their rising appeal, eight out of Carwow’s ten most viewed car reviews in March were Chinese battery electric vehicles (BEVs).

进一步证明了他们的上诉不断上升，在3月，Carwow的十项最受欢迎的汽车评论中有8个是中国电池电动汽车（BEV）。

Dominating these rankings were the BYD Seal and Sealion 7—models that have quickly become the darlings of British car enthusiasts. Other models making significant impressions include the Omoda 5, Jaecoo 7, and the provocatively named Seal U—names that herald a new dawn of automotive innovation and environmental consciousness.

在这些排名中占主导地位的是Byd Seal和Sealion 7，即迅速成为英国汽车爱好者的宠儿。其他给人留下深刻印象的模型包括Omoda 5，Jaecoo 7和挑衅的Seal U，这是预示汽车创新和环境意识的新曙光。

This isn't surprising given that the cars are quickly being driven into the public consciousness with awareness campaigns such as BYD’s Euro 2024 sponsorship, which saw the brand's awareness rise from 28% before the tournament to 58% during March—highlighting the impact of strategic brilliance in brand penetration.

这并不奇怪，因为诸如Byd的2024年欧洲欧洲杯赞助之类的宣传运动很快就被推动到公众意识上，这使该品牌的意识从3月份的比赛中的28％提高到3月的58％，这使得战略光辉在品牌渗透中的影响。

The takeaway here is that the UK’s auto market landscape is changing, and the charge is being led from the East. As consumers become increasingly receptive to Chinese EVs, it’s clear that these brands have arrived not merely as competitors but as trailblazers heralding a new era in

这里的要点是，英国的汽车市场格局正在发生变化，并且指控是从东方领导的。随着消费者越来越接受中国电动汽车，很明显，这些品牌不仅是竞争对手，而且随着开拓者为预示着一个新时代