研究表明，超過650萬澳大利亞人投資了加密貨幣。

加密貨幣交易所獨立保護區進行的研究表明，超過650萬澳大利亞人投資於加密貨幣等數字資產。

After researchers at Crypto varsity discovered a simple ‘secret weapon’ that crypto projects are using to get guaranteed media coverage, they decided to share their findings with the public.

加密大學的研究人員發現了一種簡單的“秘密武器”，即加密項目用來獲得保證媒體的報導，他們決定與公眾分享他們的發現。

The tool in question is a simple press release, which, when written correctly, can be used to easily secure coverage from major news outlets.

所討論的工具是一個簡單的新聞稿，如果正確編寫，可以使用它來輕鬆獲得主要新聞媒體的覆蓋範圍。

The researchers studied a sample of 50 crypto projects that had been covered by the media in the last year, and they found that all of them had used press releases to announce their projects. In addition, they found that the press releases were written in a clear, concise style, and they highlighted the unique aspects of each project.

研究人員研究了去年媒體涵蓋的50個加密項目的樣本，他們發現他們所有人都使用新聞稿宣布其項目。此外，他們發現新聞稿以清晰，簡潔的風格編寫，並強調了每個項目的獨特方面。

"We were surprised by how consistently crypto projects are leveraging press releases to gain media attention," said one researcher. "It seems to be a common and effective strategy."

一位研究人員說：“我們對加密項目一直在利用新聞稿來吸引媒體關注的方式感到驚訝。” “這似乎是一種普遍有效的策略。”

The researchers also found that the crypto projects that were covered by the broadest range of news outlets were those that had interesting or newsworthy angles to their stories. For example, one project that was covered by both the Wall Street Journal and the BBC was a new cryptocurrency exchange that was being launched in China.

研究人員還發現，被最廣泛的新聞媒體涵蓋的加密項目是那些對故事具有有趣或新聞的角度的項目。例如，《華爾街日報》和《英國廣播公司》涵蓋的一個項目是在中國發起的新加密貨幣交易所。

"The projects that had a broader appeal, such as a new use case for blockchain technology or a major development in the industry, tended to be covered by a wider variety of news outlets," said another researcher.

另一位研究人員說：“具有更廣泛吸引力的項目，例如用於區塊鏈技術的新用例或行業的主要開發項目，往往會受到更多新聞媒體的涵蓋。”

Finally, the researchers found that the crypto projects that were covered by the news outlets with the largest audiences were those that had strong public relations teams who pitched their stories to the relevant reporters.

最後，研究人員發現，與最大受眾的新聞媒體所涵蓋的加密項目是那些擁有強大的公共關係團隊的人，他們將故事推向相關記者。

"The projects that had successful PR campaigns also had a strong presence on social media, which helped to generate buzz for their projects and drive interest among potential investors."

“成功的PR運動的項目在社交媒體上也有很強的影響力，這有助於引起其項目的嗡嗡聲，並引起潛在投資者的興趣。”

Overall, the researchers' findings suggest that crypto projects can increase their chances of being covered by the media by focusing on creating newsworthy stories, pitching them to the relevant reporters at major news outlets, and building a strong online presence.

總體而言，研究人員的發現表明，加密項目可以通過專注於創建新聞價值的故事，向主要新聞媒體的相關記者推薦並建立強大的在線影響力來增加媒體覆蓋的機會。

The researchers hope that their findings will help new crypto projects to get the attention they deserve and ultimately contribute to the growth of the industry.

研究人員希望他們的發現將有助於新的加密項目，以吸引應有的關注，並最終為該行業的發展做出貢獻。