研究表明，超过650万澳大利亚人投资了加密货币。

加密货币交易所独立保护区进行的研究表明，超过650万澳大利亚人投资于加密货币等数字资产。

After researchers at Crypto varsity discovered a simple ‘secret weapon’ that crypto projects are using to get guaranteed media coverage, they decided to share their findings with the public.

加密大学的研究人员发现了一种简单的“秘密武器”，即加密项目用来获得保证媒体的报道，他们决定与公众分享他们的发现。

The tool in question is a simple press release, which, when written correctly, can be used to easily secure coverage from major news outlets.

所讨论的工具是一个简单的新闻稿，如果正确编写，可以使用它来轻松获得主要新闻媒体的覆盖范围。

The researchers studied a sample of 50 crypto projects that had been covered by the media in the last year, and they found that all of them had used press releases to announce their projects. In addition, they found that the press releases were written in a clear, concise style, and they highlighted the unique aspects of each project.

研究人员研究了去年媒体涵盖的50个加密项目的样本，他们发现他们所有人都使用新闻稿宣布其项目。此外，他们发现新闻稿以清晰，简洁的风格编写，并强调了每个项目的独特方面。

"We were surprised by how consistently crypto projects are leveraging press releases to gain media attention," said one researcher. "It seems to be a common and effective strategy."

一位研究人员说：“我们对加密项目一直在利用新闻稿来吸引媒体关注的方式感到惊讶。” “这似乎是一种普遍有效的策略。”

The researchers also found that the crypto projects that were covered by the broadest range of news outlets were those that had interesting or newsworthy angles to their stories. For example, one project that was covered by both the Wall Street Journal and the BBC was a new cryptocurrency exchange that was being launched in China.

研究人员还发现，被最广泛的新闻媒体涵盖的加密项目是那些对故事具有有趣或新闻的角度的项目。例如，《华尔街日报》和《英国广播公司》涵盖的一个项目是在中国发起的新加密货币交易所。

"The projects that had a broader appeal, such as a new use case for blockchain technology or a major development in the industry, tended to be covered by a wider variety of news outlets," said another researcher.

另一位研究人员说：“具有更广泛吸引力的项目，例如用于区块链技术的新用例或行业的主要开发项目，往往会受到更多新闻媒体的涵盖。”

Finally, the researchers found that the crypto projects that were covered by the news outlets with the largest audiences were those that had strong public relations teams who pitched their stories to the relevant reporters.

最后，研究人员发现，与最大受众的新闻媒体所涵盖的加密项目是那些拥有强大的公共关系团队的人，他们将故事推向相关记者。

"The projects that had successful PR campaigns also had a strong presence on social media, which helped to generate buzz for their projects and drive interest among potential investors."

“成功的PR运动的项目在社交媒体上也有很强的影响力，这有助于引起其项目的嗡嗡声，并引起潜在投资者的兴趣。”

Overall, the researchers' findings suggest that crypto projects can increase their chances of being covered by the media by focusing on creating newsworthy stories, pitching them to the relevant reporters at major news outlets, and building a strong online presence.

总体而言，研究人员的发现表明，加密项目可以通过专注于创建新闻价值的故事，向主要新闻媒体的相关记者推荐并建立强大的在线影响力来增加媒体覆盖的机会。

The researchers hope that their findings will help new crypto projects to get the attention they deserve and ultimately contribute to the growth of the industry.

研究人员希望他们的发现将有助于新的加密项目，以吸引应有的关注，并最终为该行业的发展做出贡献。