Vinted Overtakes Amazon and Kiabi to Become the Top Clothing Seller in France

In a significant surge, the second-hand site Vinted, which saw its net profit jump by 330% to €76.7 million in 2024, has become the top clothing seller in France.

In a significant development, second-hand site Vinted has become the top clothing seller in France, surging past Amazon and Kiabi in sales volume, according to the French Fashion Institute in a report published in late April.

Vinted, which saw its net profit increase by 330% to €76.7 million in 2024, is known for its used clothing offerings. Its success is attributed by Iéseg professor Elodie Gentina to Vinted’s addictive model, with users coming to find a unique product that isn’t available in stores, and by Vinted CEO Thomas Plantenga to the outcome of our efforts to offer high-value products at the lowest possible cost.

Vinted, originally founded in Vilnius (Lithuania) in 2008, started with a primary focus on fashion, which still comprises half of its offerings, before expanding into home goods and electronics.

However, Leboncoin, established in 2006 by the Norwegian company Adevinta, still maintains a lead in terms of traffic and will need to adjust its strategy to avoid being overshadowed by its competitor. It is the leading peer-to-peer sales site in France with 30 million monthly visitors, compared to 18.6 million for Vinted, according to the Federation of E-commerce and Distance Selling (Fevad).

Leboncoin, which previously attempted to enter the clothing market with the Vide­dressing platform but failed, now boasts 85 categories across 85 million listings, ranging from Star Wars Lego sets to job listings. While home goods remain its flagship category with 24 million listings (compared to 15 million for fashion), the site is now concentrating on the automotive and real estate sectors, areas that the Lithuanian rival has yet to touch upon.

XL Delivery Options

Leboncoin is also expanding its delivery options with a new service launched in early May in partnership with the private carrier Relais Colis for products up to 130 kg. This category includes 6 million pieces of furniture and 2 million appliances. “This service was requested by 80% of our users to simplify the use of the platform,” adds Antoine Jouteau.

This comes as the Chinese online bazaar Temu is also making significant inroads into the French market.