葡萄酒超过亚马逊和基亚比，成为法国的顶级服装卖家

在一次巨大的激增中，二手现场葡萄酒的净利润在2024年增长了330％，达到7670万欧元，已成为法国的顶级服装卖家。

In a significant development, second-hand site Vinted has become the top clothing seller in France, surging past Amazon and Kiabi in sales volume, according to the French Fashion Institute in a report published in late April.

根据法国时尚学院在4月下旬发布的一份报告中的报道，二手网站已成为法国的顶级服装销售商，在4月下旬发布的一份报告中，在销售量上越过了亚马逊和基亚比。

Vinted, which saw its net profit increase by 330% to €76.7 million in 2024, is known for its used clothing offerings. Its success is attributed by Iéseg professor Elodie Gentina to Vinted’s addictive model, with users coming to find a unique product that isn’t available in stores, and by Vinted CEO Thomas Plantenga to the outcome of our efforts to offer high-value products at the lowest possible cost.

Vinted在2024年将其净利润增长了330％，至7670万欧元，以其二手服装闻名。 Iéseg教授Elodie Gentina将其成功归因于Vinted的上瘾模式，用户来寻找商店中无法使用的独特产品，而葡萄酒的首席执行官Thomas Plantenga则为我们努力提供高价值产品以最低可能的成本提供高价值产品的结果。

Vinted, originally founded in Vilnius (Lithuania) in 2008, started with a primary focus on fashion, which still comprises half of its offerings, before expanding into home goods and electronics.

葡萄酒最初于2008年在维尔纽斯（立陶宛）成立，最初是对时尚的主要重点，该时尚仍包括一半的产品，然后扩展到家庭用品和电子产品。

However, Leboncoin, established in 2006 by the Norwegian company Adevinta, still maintains a lead in terms of traffic and will need to adjust its strategy to avoid being overshadowed by its competitor. It is the leading peer-to-peer sales site in France with 30 million monthly visitors, compared to 18.6 million for Vinted, according to the Federation of E-commerce and Distance Selling (Fevad).

但是，由挪威公司Adevinta于2006年成立的Leboncoin仍然保持着流量的领先优势，需要调整其战略以避免被竞争对手掩盖。根据电子商务和远程销售联合会（FEVAD）的数据，它是法国领先的对等销售网站，每月3000万个访客，而年份的销售网站为1,860万。

Leboncoin, which previously attempted to enter the clothing market with the Vide­dressing platform but failed, now boasts 85 categories across 85 million listings, ranging from Star Wars Lego sets to job listings. While home goods remain its flagship category with 24 million listings (compared to 15 million for fashion), the site is now concentrating on the automotive and real estate sectors, areas that the Lithuanian rival has yet to touch upon.

Leboncoin此前曾试图使用Videdressing平台进入服装市场，但失败了，现在在8500万列表中拥有85个类别，从《星球大战乐高乐高积木》到工作清单。虽然房屋用品仍然有2400万个上市（相比对于时尚的1500万）仍然是其旗舰类别，但该网站现在集中在汽车和房地产部门，而立陶宛竞争对手尚未涉及的地区。

XL Delivery Options

XL交付选项

Leboncoin is also expanding its delivery options with a new service launched in early May in partnership with the private carrier Relais Colis for products up to 130 kg. This category includes 6 million pieces of furniture and 2 million appliances. “This service was requested by 80% of our users to simplify the use of the platform,” adds Antoine Jouteau.

Leboncoin还与5月初推出的新服务与私人运营商Relais Colis合作，用于130公斤。此类别包括600万件家具和200万个设备。 Antoine Jouteau补充说：“我们的80％的用户要求这项服务简化平台的使用。”

This comes as the Chinese online bazaar Temu is also making significant inroads into the French market.

这是因为中国在线集市Temu也正在大量进入法国市场。