Metaplanet Expands to the US with a Bitcoin Treasury Strategy

Japanese crypto treasury firm Metaplanet is expanding into the United States and continues its strong bitcoin accumulation strategy.

The Tokyo-based company announced Thursday the establishment of a wholly-owned subsidiary in Miami, Florida. The new entity, Metaplanet Treasury Corp., will operate with $250 million in capital for investing in bitcoin.

"The reason for choosing Florida is clear: the state is rapidly emerging as a global hub for Bitcoin innovation," CEO Simon Gerovich wrote on X.

Florida is considered one of the most crypto-friendly jurisdictions in the U.S., alongside Wyoming and Texas.

Two directors are listed for the U.S. subsidiary: parent company CEO Simon Gerovich and bitcoin analyst Dylan LeClair, who joined Metaplanet last year to help implement the company's bitcoin treasury strategy.

According to company statements, the expansion will "maximize 24/7 operational capabilities across multiple time zones" and "strengthen strategic positioning within the U.S. market."

Metaplanet appears to be following a similar path as MicroStrategy (NASDAQ:MSTR), another company known for its bitcoin treasury strategy. Recently, Metaplanet appointed David Bailey to its Strategic Board of Advisors, who joins Eric Trump in an advisory capacity.

Earlier this week, Metaplanet also disclosed the issuance of 3.6 billion JPY (about $23 million) in 0% ordinary bonds, which will be used to purchase additional bitcoin.

This marks the 12th issuance of ordinary bonds by the company. The bonds will not bear interest and will be repayable at par at the end of October 2025. At current prices, the $23 million could purchase about 250 bitcoin.

The company recently reached the milestone of holding 5,000 bitcoin after buying 145 BTC in late April. It has set a target of accumulating 10,000 bitcoin by the end of 2025.

Metaplanet has been rapidly expanding its bitcoin holdings and capital. Earlier this year, the company announced plans to invest an additional $1 billion in bitcoin.

Recently, it was reported that Metaplanet had booked a $200 million paper profit in Q1 2025 alone from its bitcoin purchases. These gains come as bitcoin approaches the $100,000 mark. The cryptocurrency has risen to $97,000, increasing more than 4% in the past seven days. Bitcoin futures open interest has also increased by over 8% to $67.70 billion during this period.

Metaplanet's expansion and investment strategy highlight the growing trend of companies using bitcoin as a treasury asset. Together, Metaplanet and MicroStrategy have realized over $5.1 billion in gains from their bitcoin treasury strategies in 2025.

The new U.S. subsidiary, with its $250 million in operating capital, has the capacity to purchase up to 2,777 bitcoin at current prices, advancing the company closer to its 10,000 BTC target.