TRUMP Token May Start Receiving Institutional Attention as a Small Logistics Company in the US Plans to Hold it as a Treasury Reserve Asset

The plan is to redirect proceeds from the sale of convertible notes into the purchase of the Trump digital token.

President Donald Trump-affiliated memecoin, TRUMP, may start receiving institutional attention as a small logistics company in the US plans to hold it as a treasury reserve asset.

Freight Technologies Inc. (NASDAQ:FTCI) has decided to find a use case for the memecoin in its business cycle. The plan is to redirect proceeds from the sale of convertible notes into the purchase of the Trump digital token.

According to a Bloomberg report, Freight Logistics intends to kick off with an offering of $1 million and possibly scale up to $20 million in the near future.

The announcement to utilize TRUMP as a treasury asset has fueled a surge in the company’s shares. As of 2:43 p.m. in New York on Friday, the stock had recorded an increase of 108%, bringing its market value to $4.6 million.

Freight Technologies is touted as one of the first public companies to make TRUMP “a cornerstone of its digital asset strategy.”

However, despite the uplift for Freight stock, the TRUMP price has stayed relatively flat daily amid broader market volatility.

Also Read: Trump's Memecoin Rises 250% In A Week As FTCI Kicks Off $1M Note OfferingFor its part, Freight Logistics disclosed that it had purchased FET tokens from the decentralized artificial intelligence platform Fetch.ai (CRYPTO:FET). As of April 29, Freight Technologies claimed it owns about $8 million worth of FET.

Several firms have become open to adopting a crypto asset treasury. Strategy (NYSE:PEUM) and Metaplanet are two companies that are dedicated to acquiring Bitcoin (BTC) as a reserve asset. On May 1, Michael Saylor announced that Strategy had doubled its capital plan to $42 billion in equity and $42 billion in fixed income to purchase more Bitcoin.

Also, Strategy announced that it has earned up to 13.7% in BTC Yield and a BTC gain of $5.8 billion year-to-date (YTD). For 2025, Strategy plans to increase its BTC yield target from 15% to 25% and BTC gain target from $10 billion to $15 billion.

Metaplanet is also preparing 3.6 billion JPY, which it plans to use to expand its Bitcoin holdings. Beyond these firms, entities like House of Doge have robust DOGE holdings. In addition Sol Strategies is also committed to a Solana-first crypto reserve strategy.

The Donald Trump administration has been instrumental in the growing demand for crypto offerings in recent times. He has personally invested in structures that promote the rise in crypto adoption. President Trump announced his plan for a crypto strategic reserve with Bitcoin at the center during his campaign.

Senator Cynthia Lummis is instrumental in this push for a crypto asset reserve by introducing the Bitcoin Act Bill. Despite the slowdown in the US government’s purchase of BTC, the pro-crypto stance has fueled a surge in demand.