Logistics Meets Memes: Freight Tech Embraces Official TRUMP Coin

A micro-cap logistics firm, Freight Technologies, Inc., disclosed this week its intention to acquire the official TRUMP meme coin and retain it as a treasury reserve asset

Micro-cap logistics firm Freight Technologies, Inc. (Nasdaq: FRGT) disclosed this week its intention to acquire the official TRUMP meme coin and retain it as a treasury reserve asset on its balance sheet.

In an unconventional twist on the bitcoin treasury strategy adopted by firms like Strategy (formerly Microstrategy), Freight Technologies is opting to accumulate the official TRUMP token. The logistics management firm revealed it had entered into a convertible note agreement—through a facility valued at up to USD $20 million—with an institutional investor, finalized on April 29, 2025.

Proceeds from the financing are solely allocated for the acquisition of official trump tokens (TRUMP), positioning Freight Technologies among the first publicly traded firms to adopt the presidential meme coin as a foundational pillar of its digital asset strategy.

“At the heart of Freight Technologies’ mission is the promotion of productive and active commerce between the United States and Mexico,” Javier Selgas, the chief executive officer of Freight Technologies, remarked. “Mexico is the United States’ top goods trading partner, with Mexico being the leading destination for US exports and the top source for U.S. imports.”

Selgas added:

The recent acquisition of FET Tokens to our treasury combined with the AI solutions FET supports, continues to help us develop our technology. We believe that the addition of the Official Trump tokens are an excellent way to diversify our crypto treasury, and also an effective way to advocate for fair, balanced, and free trade between Mexico and the [United States].

In the past 24 hours, TRUMP has appreciated 2.4% against the U.S. dollar, marking a 69.5% climb over the past two weeks. As of Friday afternoon, shortly after 4 p.m. Eastern, a single TRUMP meme coin traded at $13.15. Still, the token remains 82.2% below its all-time high of $73.43 set on Jan. 19, 2025. FRGT shares have also climbed, gaining 111% on the day.

While the move may generate headlines, over the long run, turning a meme coin into a treasury asset may raise more questions than confidence. The strategy could be treading a fine line between innovation and spectacle, blurring the boundaries of financial prudence. Onlookers may be left wondering whether this signals forward-thinking diversification—or simply a publicity-driven bet on the presidential meme coin hype with limited long-term substance.