DDC Enterprise Ltd. Adopts Bitcoin as a Strategic Reserve Asset, Targeting the Accumulation of 5,000 BTC

DDC Enterprise Ltd., a China- and U.S.-based consumer brand and e-commerce company, has announced plans to adopt Bitcoin as a strategic reserve asset

DDC Enterprise Ltd. (NYSE: DDC), a company focused on consumer brands and e-commerce in China and the U.S., has announced plans to adopt Bitcoin as a strategic reserve asset and aims to accumulate 5,000 BTC over the next 36 months.

This move, announced in a shareholder letter today by Founder, Chairwoman, and CEO Norma Chu, positions DDC among the first companies in its sector to include Bitcoin in a core financial strategy.

“I am exceptionally enthusiastic to announce DDC’s Bitcoin Accumulation Strategy, a cornerstone of our long-term value creation plan,” said Chu. “Bitcoin’s unique properties as a store of value and hedge against macroeconomic uncertainty align perfectly with our vision to diversify reserves and enhance shareholder returns.”

The strategy will begin with an immediate purchase of 100 BTC, with short-term goals to acquire 500 BTC in six months, and an overall goal of 5,000 BTC in 36 months on the agenda. DDC will implement the plan with a newly expanded crypto-familiar advisory board and treasury management team to ensure optimal execution.

“Our team’s relentless focus on operational efficiency and strategic reinvestment has positioned DDC as a leaner, more agile organization, ready to capitalize on emerging opportunities,” Chu added.

The announcement follows a record-breaking financial year for DDC in 2024. The company reported USD 37.4 million in revenue, showcasing a 33% year-over-year growth. Gross profit margin also improved to 28.4%, compared to 25.0% in 2023, driven by U.S. acquisitions and efficient operations in China. Moreover, shareholders’ equity increased by 33% to USD 11.3 million, with cash, cash equivalents, and short-term investments at $23.6 million as of March 31, 2025.

“As founder and CEO, I am more optimistic than ever about DDC’s trajectory,” Chu concluded. “We are not merely adapting to the future; we are shaping it.”