Coinbase launches its first-ever branded credit card in partnership with American Express

This is a first-of-its-kind product for Coinbase, which previously only offered a prepaid debit card with Visa in 2020.

Coinbase is launching its first-ever branded credit card in partnership with American Express, to be rolled out this fall. Called the Coinbase One Card, it will be available only to U.S. members of Coinbase One, the platform's monthly subscription service. The card will offer 2% to 4% back in Bitcoin on everyday purchases, along with access to American Express perks.

This is a first-of-its-kind product for Coinbase, which previously only offered a prepaid debit card with Visa in 2020.

"We see real potential in the combination of Coinbase and crypto with the powerful backing of American Express, and what the card offers is an excellent mix of what customers are looking for right now," said Will Stredwick, head of American Express global network services, during the Coinbase State of Crypto Summit in New York.

The card is part of a larger push by Coinbase to expand its subscription-based services. Coinbase One costs $29.99/month and includes zero trading fees, higher staking rewards, and customer support perks. The company also announced a cheaper version—Coinbase Basic—for $4.99/month or $49.99/year, which includes fewer features.

Coinbase's subscription business is growing quickly. It brought in $698.1 million in Q1 2025, compared to $1.26 billion in trading revenue. This kind of recurring revenue is a big reason why long-term investors are sticking with the stock, according to William Blair analyst Andrew Jeffrey.

Launched in 2023, Coinbase One now has over a million members. The company has been steadily growing its ecosystem with products like its Base developer platform and a self-custody wallet.

The company has long positioned Bitcoin at the center of its strategy—offering BTC custody services to institutions, supporting Bitcoin ETFs, integrating Bitcoin rewards into its products, and actively advocating for Bitcoin-friendly regulation in Washington. Coinbase also supports Bitcoin development directly through funding grants and engineering support. As the largest publicly traded crypto exchange in the U.S., Coinbase continues to frame Bitcoin not just as an asset, but as the foundation of its long-term vision.

According to a report by ValueWalk, the Coinbase One Card will offer a variable APR (annual percentage rate) for purchases based on the Pay Over Time minimum payment amount due on his statement in the current billing cycle. The APR can range from 0% to 30.99%, depending on the payment options chosen by the cardholder.

The card is set to roll out this fall, and U.S. members of Coinbase One can apply for the card on the Coinbase website or mobile app. The card will offer a 2% to 4% Bitcoin reward on eligible purchases, and it will come with no annual fee.

"We're always looking for ways to innovate and provide our card members with valuable benefits and perks they won't find anywhere else," added Stredwick. "This collaboration with Coinbase allows us to introduce a unique product to Coinbase One members, combining the financial flexibility of an American Express Card with the cryptocurrency capabilities that today's consumers are demanding."

Coinbase One Card is a World Elite Mastercard, offering access to a range of travel and lifestyle benefits, including:

* Elite status in the American Express Membership Rewards program, offering maximum points on everyday purchases.

* Valuable travel benefits like airport lounge access and complimentary hotel elite status.

* Exclusive Invites to culinary and entertainment experiences.

This partnership marks the first time American Express is offering a co-branded card with a cryptocurrency platform, highlighting the company's commitment to exploring new technologies and meeting evolving consumer demands.

"We're excited to partner with American Express to offer this exclusive credit card to Coinbase One members in the U.S.," said Cha Chakiris, head of Coinbase One. "We're constantly looking for ways to improve the benefits and value proposition of Coinbase One, and this card aligns perfectly with our commitment to providing our members with the best possible experience."

Coinbase One members will receive 2% Bitcoin reward on the first $5,000 in purchases each calendar year and 4% Bitcoin reward on eligible purchases over $5,001. They will also enjoy a 0% introductory APR for 12 billing cycles on Pay Over Time minimum payment amounts due on his statement in the current billing cycle, after which the variable APR will apply, ranging from 0% to 30.99% based on the payment options selected.

The Coinbase One Card will be available for a limited time only, and members can apply for the card on the Coinbase website or mobile app starting this fall.

This partnership marks a significant step for both companies as they navigate the evolving landscape of financial technology and consumer preferences. The Coinbase One Card is expected to be a highly anticipated product, offering a unique