ARK Invest has doubled down on its conviction in Bitcoin's long-term potential, highlighting growing institutional adoption and the digital asset's evolution into a mainstream financial instrument.

ARK Invest, known for its bold outlooks on emerging technologies and financial trends, has revised its projections for Bitcoin (BTC) significantly upward. The asset manager now predicts that BTC could reach a potential high of $2.4 million by the end of 2030.
This adjustment follows observations of growing institutional adoption and Bitcoin’s evolution into a mainstream financial instrument, further cementing its role as a digital store of value.
Earlier this year, ARK Invest unveiled its bear, base, and bull case price targets for Bitcoin at the beginning of 2025. At the time, the firm's estimates stood at $300,000, $700,000, and $1.5 million, respectively.
However, in its latest "Big Ideas 2025" report, the asset manager has adjusted these targets to ~$500,000, ~$1.2 million, and ~$2.4 million. This marks a substantial upward revision.
According to David Puell, a research trading analyst at ARK, the forecast is contingent upon Bitcoin’s penetration of key total addressable markets (TAMs). These include institutional investments, nation-state reserves, and corporate treasury holdings.
The updated model also considers Bitcoin’s predictable supply schedule, with capped issuance nearing 20.5 million coins by 2030.
"If we fail to see that level of market adoption for Bitcoin in these three markets, then we may not reach these price levels," Puell stated.
Despite this, ARK remains optimistic that Bitcoin is on track to become a dominant financial asset by the end of the decade, a vision that has been shared by other prominent figures in the cryptocurrency domain.
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