Bitcoin Is a No-brainer Buy Even After This Latest Catalyst

After it tanked 65% in 2022, the world's top digital asset has soared 308% since the start of 2023 (as of May 31).

After tanking 65% in 2022, Bitcoin ( BTC -0.28%) has been on an absolute tear in 2023.

The world's top digital asset has soared 308% since the start of the year (as of May 31), easily outpacing the broader crypto market and other mainstream assets like stocks and bonds.

Several catalysts have contributed to this stunning rally, including the approval of spot Bitcoin exchange-traded funds (ETFs) and the halving event on April 19. Both of these developments have been highly anticipated by crypto enthusiasts and investors alike.

But even after this latest catalyst, you might be wondering whether Bitcoin is still a no-brainer buy. Let's consider the argument in favor of buying Bitcoin.

Bitcoin's valuable trait, explainedWhile the approval of spot ETFs was a one-off event, the halving occurs roughly every four years. This is when the supply of new coins that are mined is cut in half. In April of this year, the block reward went from 6.25 to 3.125.

This milestone now makes Bitcoin the hardest asset out there. That means it has a low annual inflation rate of less than 1%, which is lower and better than that of gold.

As Bitcoin continues growing in value and keeps attracting the attention of larger pools of capital, its key trait of scarcity becomes more appreciated. The setup is more favorable to fiat currencies, particularly the U.S. dollar. Since the creation of the Federal Reserve in 1913, the purchasing power of $1 has decreased by a jaw-dropping 97%.

And given the precarious situation the U.S. government is in, one where the debt burden has climbed rapidly in the past few decades, it's hard not to see the money supply continuing to expand over the long term in order to help fund the government.

What history saysHalving events have occurred in the past. And in the several months leading up to one, as well as the 12 to 18 months after, Bitcoin's price has generally skyrocketed to reach a new peak.

Just look at what happened around the time of the last halving, which was in May 2020. In the 16 months before, Bitcoin's price rose over 120%. And in the 18 months after, the crypto went bonkers, rising 661% to reach a new record at the time of just under $69,000 in November 2021.

This was boosted by generally favorable macro conditions. The economy was dealing with the onset of the coronavirus pandemic, which prompted governments to enact drastic stimulative measures that can be a boon for asset prices. The stock and crypto markets also did well during this time.

Basic economic theory can help explain why Bitcoin's price climbed during halvings. When there is increasing demand for something that has a fixed supply, the price should rise. Investors seem to want to own something that's scarce.

Now, I'm not saying that Bitcoin's price is guaranteed to mimic its past post-halving gains over the next 18 months. As this asset matures, its potential for returns will naturally diminish.

However, I still believe there is a sizable upside for prospective investors who want to own something that has proven its worth as a valuable tool that can increase one's purchasing power over time.

Gold is an apt comparison. The precious metal has a market value of $15.8 trillion. Even though it has some utility in industrial settings, gold is worth something because everyone else thinks it's worth something.

If Bitcoin, which has more compelling qualities than gold, can one day get on par in terms of market value, the cryptocurrency's price has 1,100% upside in the long haul.

That's a good reason to at least consider buying Bitcoin.