BBC Prioritizes Data Privacy on AMP Pages, Offering User Control and Transparency

These settings apply exclusively to AMP pages. When visiting non-AMP BBC pages, you may be prompted to reconfigure these preferences. We employ Google AMP technology in the construction of the lightweight mobile page you have accessed.

BBC's Commitment to Data Privacy on AMP Pages

The BBC values the privacy of its users and is committed to transparency and control regarding the collection and use of their data. For AMP pages, which are lightweight mobile pages designed to load quickly, specific data collection settings apply.

Essential Data Collection for Functionality

To ensure the smooth functioning of our AMP web pages, we store limited information on your device without your explicit consent. This information is essential for the basic operation of these pages. It includes, for instance, language preferences and accessibility settings.

Optional Data Collection for Personalized Advertising

When you visit our AMP pages and consent to data collection, you are authorizing us to display personalized advertisements that are relevant to your interests. This data collection allows us to tailor ads specifically for you, ensuring a more engaging and relevant online experience.

Your Consent Matters

We respect your right to choose whether or not to receive personalized advertising. If you prefer, you can opt out of data collection and continue using our AMP pages without personalized ads. Simply click "Reject data collection and continue" below. It's worth noting that while you will still see advertisements, they will not be tailored to your interests.

Your Control over Data Privacy

You have complete control over your data privacy settings. You can modify these settings at any time by clicking "Ad Choices / Do not sell my info" in the footer of our AMP pages. This gives you the flexibility to make informed decisions about the collection and use of your data.

Transparency and Accountability

The BBC is dedicated to being transparent about how we handle your data. We provide clear and concise information about our data collection practices both on our AMP pages and in our privacy policy. We are also committed to complying with all applicable data protection laws and regulations.

Your Trust Is Our Priority

The BBC understands that data privacy is a fundamental right. We strive to maintain your trust by adhering to the highest ethical standards and respecting your privacy at all times. By providing clear options and transparent information, we aim to empower you to make informed choices about the use of your data.

Conclusion

The BBC's data collection settings on AMP pages are designed to balance the need for functionality with your privacy preferences. By providing essential data collection without consent and offering an opt-out option for personalized advertising, we give you the control you deserve over your online experience. Our commitment to transparency, accountability, and your trust will always remain paramount.