世界（以前称为WorldCoin）项目 - 人类工具的旗舰计划

美国零售商店是世界上最新的产物（以前称为WorldCoin）项目 - 人类工具的旗舰计划

On Thursday, six stores across America opened their doors with a curious proposition: Come on in, let a metal orb scan your irises, and walk out with a new online profile that promises you're an individual human – and a few bucks in crypto for your troubles.

周四，美国各地的六家商店以一个好奇的主张打开了大门：进来，让金属球体扫描您的虹膜，并带有一个新的在线资料，这是一个新的在线个人资料，这承诺您是个个人人 - 以及加密货币的几美元。

The US retail stores are the latest outgrowth of the World (formerly known as WorldCoin) project - the flagship initiative from Tools for Humanity, a startup co-founded in 2019 by OpenAI boss Sam Altman, along with Alex Blania and Max Novendstern.

美国零售商店是世界上最新的产物（以前称为WorldCoin）项目 - 《人类工具工具》（Tools for Humanity）的旗舰计划，该计划由Openai Boss Sam Altman与Alex Blania和Max Novendstern共同创立。

World allows you to verify you are an actual person so that you can log into services that require the platform. It specializes in attempting to distinguish real humans from bots and AI-generated imitators. The idea being, if you're running a site or app – internet gaming or dating, say – and you really want to make sure each of your users are genuine individuals and not automated fakes, World provides that level of user identity and authenticity management.

World允许您验证自己是一个真正的人，因此您可以登录需要平台的服务。它专门尝试将真正的人与机器人和AI生成的模仿者区分开。这个想法是，如果您正在运行网站或应用程序 - 互联网游戏或约会说 - 您确实想确保每个用户都是真实的个人而不是自动化的假货，那么World提供了用户身份和真实性管理的水平。

Here's the catch: The most reliable way to do this, the startup argues, is with biometric scanning.

创业公司认为，这是捕获：最可靠的方法是使用生物识别扫描。

World's key components include the Orb (a glossy sphere that photos your iris and face), World ID (a blockchain-based so-called proof-of-personhood system), the World App (where users manage their ID and get access to services), and Worldcoin (aka WLD, A cryptocurrency distributed to users as a reward).

世界上的关键组件包括Orb（拍摄虹膜和面部的光泽领域），世界ID（基于区块链的所谓人格证明系统），世界应用程序（用户在其中管理ID并获得其ID并获得服务访问）（又名WLD，aka wld，一个将加密货币分发给用户的加密货币作为奖励）。

Unsurprisingly, regulators around the world have raised concerns about this whole idea of an upstart collecting and storing people's biometric data. South Korea fined the startup over $800,000 for privacy violations. Hong Kong ordered it to cease operations entirely, and Germany, Kenya, and Spain have initiated various legal actions against the firm.

毫不奇怪，世界各地的监管机构对收集和存储人们的生物特征数据的整个想法引起了人们的关注。韩国因侵犯隐私权而罚款超过80万美元。香港命令它完全停止运营，德国，肯尼亚和西班牙已针对公司提起了各种法律诉讼。

But never mind all that - on to America! The upstart has now set up shopfronts in Austin, Atlanta, Los Angeles, Miami, Nashville, and San Francisco, with its eyeball-scanning Orb devices. Since SF is also the home of Vulture West, we decided to pop in and have a look.

但是不要介意所有这些 - 到美国！现在，新贵已经在奥斯汀，亚特兰大，洛杉矶，迈阿密，纳什维尔和旧金山建立了店面，并使用了眼球扫描的球体设备。由于SF也是Vulture West的所在地，因此我们决定弹出并看看。

The store, nestled between Macy's and Louis Vuitton in the city's Union Square, is a tad ramshackle and barely painted. A wooden structure in the center of the room houses eight soccer ball-sized Orbs at varying heights.

这家商店坐落在城市联合广场的梅西百货和路易威登之间，是一个摇摇欲坠的，几乎没有油漆。房间中央的木结构在不同高度的八个足球大小的球体中容纳了八个足球大小的球体。

World's San Francisco outlet ... The Apple Store it ain't

世界旧金山店...苹果商店不是

Here's how it works for us netizens. We'll assume you need to create (or anticipate creating) a verified-human profile on World that's required by an app or service you want to use.

这是对我们网民的工作方式。我们假设您需要在您要使用的应用程序或服务所要求的世界上创建（或预期创建）经过验证的人类配置文件。

First, you must download the World App, sign in, and after entering the store, wait as it links with a nearby Orb. The app tells you where to stand in relation to the sphere and how to position your head, and the scan of your eyes and face takes a few seconds to complete. That data is used to build a blockchain-based World ID unique to you based on your physically biometric info.

首先，您必须下载世界应用程序，登录并进入商店后，等待它与附近的球体链接。该应用告诉您与球体以及如何定位头部有关的位置，眼睛和脸部的扫描需要几秒钟才能完成。该数据用于根据您的物理生物识别信息来构建基于区块链的世界ID。

Specifically, that biometric scan is encrypted and sent directly to your phone to be converted into that unique identity token, after which the info is deleted on the Orb itself, the project says. As an incentive, the World app is credited with Worldcoins worth a little over $16 in real-world money. That token is then used later on when logging into things to prove you are a unique, genuinely real human.

该项目说，具体来说，该生物识别扫描被加密并直接发送到手机中，以转换为独特的身份令牌，此后将信息删除在球体本身上。作为一个激励措施，World App的奖项是世界上的现实金钱价值超过16美元的世界币。然后在登录事物以证明您是一个独特的，真正的真实人类时，将在稍后使用该令牌。

Despite all the scrutiny, the startup claims to have 26 million people using its app around the world, with 12 million people having added their biometric data.

尽管进行了所有审查，但该初创公司声称有2600万人在全球使用其应用程序，其中1200万人添加了其生物识别数据。

At a Wednesday event in SF, Altman and Blania officially launched the organization in the US – there have been trials around the world – and said the outfit wanted to have 7,500 Orbs - four times the total current installed base - in place across the States by the end of the year. The biz has set up a factory in Texas to pump out Orbs for America and the rest of the world, and is working on a miniaturized version to increase verification.

在周三在SF举行的活动中，Altman和Blania正式在美国启动了该组织 - 世界各地都进行了试验 - 并表示，这家服装希望拥有7,500球，这是当前已安装的总基地的四倍 - 到今年年底。 BIZ已在德克萨斯州开设了一家工厂，为美国和世界其他地区开辟了球，并正在制作小型化版本以增加验证。

“I’m a very proud American, I think America should lead innovation, not fight it off,” Altman said at the shindig, which you can watch below.

“我是一个非常骄傲的美国人，我认为美国应该领导创新，而不是与之抗争，”阿尔特曼在辛迪格（Shindig）上说，您可以在下面观看。

At the gathering, Blania said the three areas the business will be concentrating on are gaming, online dating, and social media, mainly to eliminate bots masquerading as real people. World IDs can help assure people they are chatting to actual people online, he claimed. That said, it's not a panacea; we can think of some drawbacks.

布兰尼亚（Blania）在聚会上说，该业务将专注于游戏，在线约会和社交媒体的三个领域，主要是为了消除伪装成真实人物的机器人。他声称，世界ID可以帮助确保他们在网上与实际人聊天的人。也就是说，这不是灵丹妙药；我们可以想到一些缺点。

World announced two partnerships during its US launch. A Visa-backed debit card will be issued later this year, and Match.com in Japan will be using World ID to reassure nervous daters.

在美国推出期间，世界宣布了两项合作伙伴关系。由签证支持的借记卡将于今年晚些时候发行，日本的Match.com将使用世界ID来放心紧张的日期。

During our store visit, an assistant said the amount of traffic for the Orbs had been very high, but

在我们的商店访问期间，一位助手说球体的交通数量很高，但是