随着Web3游戏炒作周期的冷却，实际上人类工作室正试图将空间引导回到使早期区块链实验首先令人兴奋的地方

由于许多Web3游戏合资企业都在努力证明其存在的合理性超出猜测

As many Web3 gaming ventures struggle to justify their existence beyond speculation, Virtually Human Studio is trying to steer the space back toward what made early blockchain experiments exciting in the first place: real, usable digital assets with long-term value and engagement.

由于许多Web3 Gaming Ventures都在努力证明其存在之外的存在之外的合理性，因此实际上，人类工作室正试图将空间引导到使早期区块链实验首先令人兴奋的原因：具有长期价值和参与度的真实，可用的数字资产。

At the center of that vision is Zed Run, a virtual horse racing game that once boasted tens of thousands of active users and over $50 million in NFT sales. While the original hype surrounding Zed Run cooled along with the broader crypto market, CEO Nir Efrat saw an opportunity not just to revive a game but to reshape what Web3 gaming could become if designed with actual utility, onboarding simplicity, and strategic gameplay at its core.

这一愿景的中心是ZED Run，这是一款虚拟赛马游戏，曾经拥有成千上万的活跃用户和超过5000万美元的NFT销售。虽然围绕Zed Run的最初炒作与更广泛的加密市场一起冷却，但首席执行官Nir Efrat却看到了一个机会，不仅是为了复兴游戏，而且还可以重塑如果以实际的实用性，登机的简单性和核心进行战略性游戏来设计Web3游戏可能会变成什么样的Web3游戏。

The result is Zed Champions, a newly launched platform that takes the DNA of Zed Run and enhances it into a more sustainable and accessible ecosystem. Built around the same concept—buying, breeding, racing, and retiring digital horses — the new iteration focuses heavily on user experience and economic balance. Gone are the convoluted steps that once required players to manage multiple crypto wallets, gas fees, and currency conversions just to participate. Now, new users can enter the game using fiat and an industry-approved tokenized service to easily purchase ZED, the game’s native currency, or stake as little as $5 on a horse without needing a MetaMask wallet or technical know-how.

结果是ZED Champions，这是一个新推出的平台，它采用了ZED Run的DNA，并将其增强成一个更可持续和可访问的生态系统。围绕同一概念（购买，繁殖，赛车和退休的数字马匹）建立，新迭代主要关注用户体验和经济平衡。曾经需要玩家管理多个加密钱包，汽油费和货币转换的复杂步骤已经一去不复返了。现在，新用户可以使用菲亚特和行业批准的令牌化服务进入游戏，从而轻松购买游戏的本机货币，或者在马上只需$ 5，而无需元马斯克钱包或技术知识。

What makes Zed Champions stand out isn’t just the racing. It’s the way horses behave like investment assets, albeit with a stronger game mechanic at the heart of it all. Each horse can be bred based on lineage and performance traits, entered into automated races to accrue value, and eventually retired, at which point users can collect winnings based on the horse’s success. Players can also choose to directly stake on horses owned by others, introducing a social layer and enabling users with smaller budgets to engage without needing to fully own an asset.

使ZED冠军脱颖而出的原因不仅仅是赛车。这是马像投资资产一样的行为方式，尽管这一切都具有更强的游戏机制。每匹马都可以根据血统和表现特质来繁殖，进入自动竞赛以累积价值并最终退休，此时用户可以根据马的成功收集奖金。玩家还可以选择直接限制其他人拥有的马匹，引入社交层，并使预算较小的用户能够参与其中，而无需完全拥有资产。

This multifaceted approach creates retention by design. Players are naturally incentivized to return daily or weekly to perform simple actions like boosting their horses, checking the leaderboard, or making timing decisions about when to retire or reinvest. There’s a strategic loop that borrows from the best practices of free-to-play mobile gaming—Efrat’s background includes roles at Zynga, King, and Take-Two—but gives it a uniquely Web3 twist: players truly own their assets and share in the upside.

这种多方面的方法通过设计创造了保留。自然会激励玩家每天或每周返回，以执行简单的动作，例如增加马匹，检查排行榜或做出有关何时退休或重新投资的时机决定。有一个战略循环借鉴了自由移动游戏的最佳实践 - Efrat的背景包括Zynga，King和Take-Two的角色 - 但给它带来了独特的Web3扭曲：玩家真正拥有自己的资产并享有优势。

The platform is built around the ZED token, which powers all breeding and reward mechanisms. Originally launched during Zed Run’s heyday, the token now serves a real function inside the game’s economy. Rather than simply buying tokens to flip them, players use them to create, race, and build stables. The performance of those horses determines whether and how much the player earns back, aligning gameplay with token utility. And since the relaunch, the ZED token has steadily climbed in value, reflecting increased activity and belief in the updated game design.

该平台围绕着ZED代币建造，该代币为所有繁殖和奖励机制提供动力。 Token最初是在Zed Run的鼎盛时期推出的，现在在游戏的经济体内发挥了真正的功能。玩家不仅要购买代币来翻转它们，还可以使用它们来创建，比赛和制造马s。这些马匹的表现决定了玩家是否赚取了多少钱，将游戏玩法与代币实用程序保持一致。自从重新启动以来，ZED令牌的价值稳步攀升，反映了对更新的游戏设计的活动和信念的增加。

To broaden its reach beyond crypto-native players, Virtually Human Studio has also applied for and been approved by the relevant U.S. state authorities to launch ZPIX, a mobile spectator app available on the iOS App Store in 45 U.S. states. With ZPIX, users can watch live races and legally place real-money bets using a sweepstakes model. It’s a deliberate move to bring the experience into a format that’s more familiar and less intimidating to casual users—and on-ramp that could convert curious spectators into full-on Zed Champions participants.

为了扩大其超越加密本地玩家的范围，实际上，人类工作室还申请并获得了美国相关州当局的批准，以启动ZPIX，这是美国45个州iOS App Store上可用的移动旁观者应用程序。借助ZPIX，用户可以使用抽奖模型观看现场比赛，并合法地放置房地产投注。这是一个故意的举动，将体验带入一种更熟悉且对休闲用户更加吓人的格式，并且可以将好奇的观众转变为全面的ZED冠军参与者。

Scaling Web3 games has been a challenge, especially in a post-hype market that’s still figuring out where actual user growth can come from. But focusing less on hype and more on gameplay-first, retention-driven ecosystems where value is earned, not just minted, might be the key. For Virtually Human Studio, that means focusing less on flipping NFTs and more on building an entertainment product that lives and breathes long after the bull market has passed.

扩展Web3游戏一直是一个挑战，尤其是在后炎后市场，该市场仍在弄清楚实际用户增长的来源。但是，关注炒作的关注度更少，而更多地关注游戏领先的，保留驱动的生态系统，而价值（而不仅仅是铸造）可能是关键。对于几乎人类的工作室而言，这意味着要减少关注NFT的关注，而是更多地建立在牛市过去很长时间以来生活和呼吸的娱乐产品。

Zed Champions may not deliver overnight growth, but it’s already showing promising signs of conversion and engagement. Nearly all players active at the sunset of Zed Run have returned, and the company is steadily drawing back its broader legacy user base. With community-first incentives, lower barriers to entry, and new mobile pathways in place, Virtually Human Studio is quietly redefining what a functional Web3 game actually looks like —and proving that long-term value comes from play, not just price.

ZED冠军可能无法贯穿一夜的增长，但它已经显示出令人鼓舞的转换和参与迹象。 ZED Run日落时期活跃的几乎所有参与者都已经返回，并且该公司正在稳步吸引其更广泛的传统用户群。通过社区优先的激励措施，较低的入境障碍以及新的移动途径，实际上，人类工作室正在悄悄地重新定义功能上的Web3游戏的外观，并证明长期价值来自游戏，而不仅仅是价格。

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