隨著Web3遊戲炒作週期的冷卻，實際上人類工作室正試圖將空間引導回到使早期區塊鏈實驗首先令人興奮的地方

由於許多Web3遊戲合資企業都在努力證明其存在的合理性超出猜測

As many Web3 gaming ventures struggle to justify their existence beyond speculation, Virtually Human Studio is trying to steer the space back toward what made early blockchain experiments exciting in the first place: real, usable digital assets with long-term value and engagement.

由於許多Web3 Gaming Ventures都在努力證明其存在之外的存在之外的合理性，因此實際上，人類工作室正試圖將空間引導到使早期區塊鏈實驗首先令人興奮的原因：具有長期價值和參與度的真實，可用的數字資產。

At the center of that vision is Zed Run, a virtual horse racing game that once boasted tens of thousands of active users and over $50 million in NFT sales. While the original hype surrounding Zed Run cooled along with the broader crypto market, CEO Nir Efrat saw an opportunity not just to revive a game but to reshape what Web3 gaming could become if designed with actual utility, onboarding simplicity, and strategic gameplay at its core.

這一願景的中心是ZED Run，這是一款虛擬賽馬游戲，曾經擁有成千上萬的活躍用戶和超過5000萬美元的NFT銷售。雖然圍繞Zed Run的最初炒作與更廣泛的加密市場一起冷卻，但首席執行官Nir Efrat卻看到了一個機會，不僅是為了復興遊戲，而且還可以重塑如果以實際的實用性，登機的簡單性和核心進行戰略性遊戲來設計Web3遊戲可能會變成什麼樣的Web3遊戲。

The result is Zed Champions, a newly launched platform that takes the DNA of Zed Run and enhances it into a more sustainable and accessible ecosystem. Built around the same concept—buying, breeding, racing, and retiring digital horses — the new iteration focuses heavily on user experience and economic balance. Gone are the convoluted steps that once required players to manage multiple crypto wallets, gas fees, and currency conversions just to participate. Now, new users can enter the game using fiat and an industry-approved tokenized service to easily purchase ZED, the game’s native currency, or stake as little as $5 on a horse without needing a MetaMask wallet or technical know-how.

結果是ZED Champions，這是一個新推出的平台，它採用了ZED Run的DNA，並將其增強成一個更可持續和可訪問的生態系統。圍繞同一概念（購買，繁殖，賽車和退休的數字馬匹）建立，新迭代主要關注用戶體驗和經濟平衡。曾經需要玩家管理多個加密錢包，汽油費和貨幣轉換的複雜步驟已經一去不復返了。現在，新用戶可以使用菲亞特和行業批准的令牌化服務進入遊戲，從而輕鬆購買遊戲的本機貨幣，或者在馬上只需$ 5，而無需元馬斯克錢包或技術知識。

What makes Zed Champions stand out isn’t just the racing. It’s the way horses behave like investment assets, albeit with a stronger game mechanic at the heart of it all. Each horse can be bred based on lineage and performance traits, entered into automated races to accrue value, and eventually retired, at which point users can collect winnings based on the horse’s success. Players can also choose to directly stake on horses owned by others, introducing a social layer and enabling users with smaller budgets to engage without needing to fully own an asset.

使ZED冠軍脫穎而出的原因不僅僅是賽車。這是馬像投資資產一樣的行為方式，儘管這一切都具有更強的遊戲機制。每匹馬都可以根據血統和表現特質來繁殖，進入自動競賽以累積價值並最終退休，此時用戶可以根據馬的成功收集獎金。玩家還可以選擇直接限制其他人擁有的馬匹，引入社交層，並使預算較小的用戶能夠參與其中，而無需完全擁有資產。

This multifaceted approach creates retention by design. Players are naturally incentivized to return daily or weekly to perform simple actions like boosting their horses, checking the leaderboard, or making timing decisions about when to retire or reinvest. There’s a strategic loop that borrows from the best practices of free-to-play mobile gaming—Efrat’s background includes roles at Zynga, King, and Take-Two—but gives it a uniquely Web3 twist: players truly own their assets and share in the upside.

這種多方面的方法通過設計創造了保留。自然會激勵玩家每天或每週返回，以執行簡單的動作，例如增加馬匹，檢查排行榜或做出有關何時退休或重新投資的時機決定。有一個戰略循環借鑒了自由移動遊戲的最佳實踐 - Efrat的背景包括Zynga，King和Take-Two的角色 - 但給它帶來了獨特的Web3扭曲：玩家真正擁有自己的資產並享有優勢。

The platform is built around the ZED token, which powers all breeding and reward mechanisms. Originally launched during Zed Run’s heyday, the token now serves a real function inside the game’s economy. Rather than simply buying tokens to flip them, players use them to create, race, and build stables. The performance of those horses determines whether and how much the player earns back, aligning gameplay with token utility. And since the relaunch, the ZED token has steadily climbed in value, reflecting increased activity and belief in the updated game design.

該平台圍繞著ZED代幣建造，該代幣為所有繁殖和獎勵機制提供動力。 Token最初是在Zed Run的鼎盛時期推出的，現在在遊戲的經濟體內發揮了真正的功能。玩家不僅要購買代幣來翻轉它們，還可以使用它們來創建，比賽和製造馬s。這些馬匹的表現決定了玩家是否賺取了多少錢，將游戲玩法與代幣實用程序保持一致。自從重新啟動以來，ZED令牌的價值穩步攀升，反映了對更新的遊戲設計的活動和信念的增加。

To broaden its reach beyond crypto-native players, Virtually Human Studio has also applied for and been approved by the relevant U.S. state authorities to launch ZPIX, a mobile spectator app available on the iOS App Store in 45 U.S. states. With ZPIX, users can watch live races and legally place real-money bets using a sweepstakes model. It’s a deliberate move to bring the experience into a format that’s more familiar and less intimidating to casual users—and on-ramp that could convert curious spectators into full-on Zed Champions participants.

為了擴大其超越加密本地玩家的範圍，實際上，人類工作室還申請並獲得了美國相關州當局的批准，以啟動ZPIX，這是美國45個州iOS App Store上可用的移動旁觀者應用程序。借助ZPIX，用戶可以使用抽獎模型觀看現場比賽，並合法地放置房地產投注。這是一個故意的舉動，將體驗帶入一種更熟悉且對休閒用戶更加嚇人的格式，並且可以將好奇的觀眾轉變為全面的ZED冠軍參與者。

Scaling Web3 games has been a challenge, especially in a post-hype market that’s still figuring out where actual user growth can come from. But focusing less on hype and more on gameplay-first, retention-driven ecosystems where value is earned, not just minted, might be the key. For Virtually Human Studio, that means focusing less on flipping NFTs and more on building an entertainment product that lives and breathes long after the bull market has passed.

擴展Web3遊戲一直是一個挑戰，尤其是在後炎後市場，該市場仍在弄清楚實際用戶增長的來源。但是，關注炒作的關注度更少，而更多地關注遊戲領先的，保留驅動的生態系統，而價值（而不僅僅是鑄造）可能是關鍵。對於幾乎人類的工作室而言，這意味著要減少關注NFT的關注，而是更多地建立在牛市過去很長時間以來生活和呼吸的娛樂產品。

Zed Champions may not deliver overnight growth, but it’s already showing promising signs of conversion and engagement. Nearly all players active at the sunset of Zed Run have returned, and the company is steadily drawing back its broader legacy user base. With community-first incentives, lower barriers to entry, and new mobile pathways in place, Virtually Human Studio is quietly redefining what a functional Web3 game actually looks like —and proving that long-term value comes from play, not just price.

ZED冠軍可能無法貫穿一夜的增長，但它已經顯示出令人鼓舞的轉換和參與跡象。 ZED Run日落時期活躍的幾乎所有參與者都已經返回，並且該公司正在穩步吸引其更廣泛的傳統用戶群。通過社區優先的激勵措施，較低的入境障礙以及新的移動途徑，實際上，人類工作室正在悄悄地重新定義功能上的Web3遊戲的外觀，並證明長期價值來自遊戲，而不僅僅是價格。

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