Hivemapper 是一个基于 Solana 的地图项目，雄心勃勃。它想超越谷歌地图

这家区块链新贵表示，其基于加密货币的奖励系统是其目标的核心，因为奖励可以为项目的成功创造必要的经济激励。

Solana-based mapping project Hivemapper has set its sights on a goal that could put it in direct competition with Google Maps. But the blockchain upstart’s strategy hinges on crypto-based rewards, a key aspect of its project that some critics say is unsustainable.

基于 Solana 的地图项目 Hivemapper 已将目光投向了一个可以与 Google 地图直接竞争的目标。但这家区块链新贵的战略取决于基于加密的奖励，这是其项目的一个关键方面，一些批评者认为这是不可持续的。

According to data from Statista, Google Maps has over a billion monthly active users, making it the world’s biggest mapping service. Now, Hivemapper wants to take over.

根据 Statista 的数据，谷歌地图每月拥有超过 10 亿活跃用户，使其成为全球最大的地图服务。现在，Hivemapper 想要接管。

The project’s mapping technology is powered by a network of contributors who use dashcams to collect road data. In exchange, they’re rewarded with Honey, Hivemapper’s cryptocurrency.

该项目的地图技术由使用行车记录仪收集道路数据的贡献者网络提供支持。作为交换，他们将获得 Hivemapper 的加密货币 Honey 作为奖励。

At the time of writing, Honey is valued at $104.9 million, placing it among the top 500 cryptocurrencies by market capitalisation, according to CoinGecko data.

根据 CoinGecko 的数据，截至撰写本文时，Honey 的估值为 1.049 亿美元，跻身市值排名前 500 名的加密货币之列。

But Hivemapper isn’t the only project offering crypto rewards. The mapping project belongs to a class of blockchain projects known as DePIN, short for decentralised physical infrastructure network.

但 Hivemapper 并不是唯一提供加密货币奖励的项目。该地图项目属于一类名为 DePIN 的区块链项目，DePIN 是去中心化物理基础设施网络的缩写。

DePIN projects try to offer an alternative to the Web2 companies whose services underpin the internet in sectors like mapping, computing, and wireless. Most DePIN projects offer token-based rewards.

DePIN 项目试图为 Web2 公司提供替代方案，这些公司的服务支撑着地图、计算和无线等领域的互联网。大多数 DePIN 项目都提供基于代币的奖励。

However, critics say that token incentives alone don’t guarantee a project's longevity.

然而，批评者表示，仅靠代币激励并不能保证项目的寿命。

“Several newer DePIN protocols struggle to truly align economic incentives in a way that demands a token,” Chris Newhouse, a DeFi analyst at crypto trading firm Cumberland Labs, previously told DL News.

加密货币交易公司 Cumberland Labs 的 DeFi 分析师 Chris Newhouse 此前告诉 DL News：“一些较新的 DePIN 协议很难以需要代币的方式真正调整经济激励。”

But Seidman argues that critics fail to understand the decentralised reward system that a project like Hivemapper uses.

但 Seidman 认为，批评者未能理解 Hivemapper 这样的项目所使用的去中心化奖励系统。

The system works with multiple drivers submitting vehicle-generated mapping data for the same region, Seidman explained. The network then remaps and validates all that data in real time to provide “road intelligence” for companies.

塞德曼解释说，该系统与多个驾驶员一起工作，提交同一地区的车辆生成的地图数据。然后，网络实时重新映射和验证所有数据，为公司提供“道路情报”。

“Hivemapper scales a self-regulating map ecosystem,” Seidman said.

“Hivemapper 扩展了一个自我调节的地图生态系统，”Seidman 说。

“Trainers and drivers mint Honey rewards, and when a company purchases map data, it triggers a token burn, creating an equilibrium with incentives.”

“教练和车手会创造蜂蜜奖励，当公司购买地图数据时，就会触发代币燃烧，从而与激励建立平衡。”

In a recent report, asset-management giant Franklin Templeton highlighted Hivemapper as one of the early movers in the DePIN sector showing promise. But the report also noted lagging demand for its services.

在最近的一份报告中，资产管理巨头富兰克林邓普顿强调 Hivemapper 是 DePIN 领域的先行者之一，显示出了前景。但报告也指出对其服务的需求滞后。

“Hivemapper has had great success growing the number of contributors providing mapping data to the network, at over 60,000. However, the project has not seen the same relative growth in demand as on the supply side,” the report said.

“Hivemapper 取得了巨大成功，向网络提供地图数据的贡献者数量已超过 60,000 个。然而，该项目的需求并没有像供应方面那样相对增长，”报告称。

Without significant demand for Hivemapper’s map data, contributors earning Honey tokens will only inflate the token’s supply.

如果对 Hivemapper 的地图数据没有大量需求，赚取 Honey 代币的贡献者只会增加代币的供应。

As Kellen Blumberg, a data scientist at crypto platform Flipside, previously told DL News, “Incentives are helpful for attracting initial users, but sustainability is crucial.”

正如加密平台 Flipside 的数据科学家 Kellen Blumberg 此前告诉 DL News 的那样，“激励措施有助于吸引初始用户，但可持续性至关重要。”

Honey’s token price is currently down 85% from its December peak.

Honey 的代币价格目前较 12 月份的峰值下跌了 85%。

But Seidman claims that Hivemapper has an edge over traditional rivals like Google Maps when it comes to cost.

但 Seidman 声称，在成本方面，Hivemapper 比谷歌地图等传统竞争对手更具优势。

Traditional mapping is expensive, which is why large applications like Google Maps have difficulty refreshing their maps on a global scale, he said.

他说，传统地图价格昂贵，这就是为什么像谷歌地图这样的大型应用程序很难在全球范围内刷新地图。

“In contrast, Hivemapper dashcams cost only a few hundred dollars and can produce street-level imagery 20 to 100 times fresher than Google’s,” Seidman said.

“相比之下，Hivemapper 行车记录仪的成本只有几百美元，并且可以生成比 Google 的图像新鲜 20 到 100 倍的街道图像，”Seidman 说。

Google didn’t immediately respond to a request for comment.

谷歌没有立即回应置评请求。

Osato Avan-Nomayo is our Nigeria-based DeFi correspondent. He covers DeFi and tech. To share tips or information about stories, please contact him at osato@dlnews.com

Osato Avan-Nomayo 是我们驻尼日利亚的 DeFi 记者。他涵盖 DeFi 和科技。要分享有关故事的技巧或信息，请通过 osato@dlnews.com 与他联系