Web3游戏的未来在于在娱乐和利润之间取得了微妙的平衡

最近的数据显示，60％的Web3游戏玩家在第一个月内停止玩游戏，强调了该行业的主要挑战：创建真正有趣的游戏

The future of Web3 gaming hinges on striking a delicate balance between entertainment and profit, according to industry leaders and experts at the 2025 Web3 Festival Hong Kong.

据2025年Web3 Festival香港的行业领导者和专家说，Web3游戏的未来取决于娱乐和利润之间取得了微妙的平衡。

Recent data from a Web3 gaming platform showed that 60% of gamers stopped playing within the first month, highlighting the sector’s key challenge: creating games that are genuinely fun while offering investment potential.

Web3游戏平台的最新数据显示，有60％的游戏玩家在第一个月内停止玩游戏，强调了该行业的主要挑战：创建真正有趣的游戏，同时发挥投资潜力。

Fun First, Profit Second

首先有趣，第二

“Games should be fun first,” said Quinn, Director of Strategy at Delabs Games. “The monetization layer is kind of an add-on. Many Web3 games that have failed so far couldn’t get the retention loops good enough.”

Delabs Games策略总监Quinn说：“游戏应该首先很有趣。” “货币化层是一个附加组件。到目前为止失败的许多Web3游戏无法使保留循环足够好。”

This sentiment was echoed throughout multiple sessions at the Web3 Festival, with speakers consistently emphasizing that enjoyable gameplay must precede tokenomics.

在Web3音乐节的多次会议中，这种情绪在整个会议上都得到了回应，扬声器始终强调，令人愉快的游戏玩法必须先于代币学。

“For sustainability, we need to find external sources of revenue that supplement the token economy,” said Chris, CSO at Tabi. “This creates a base layer of yield that sustains the game when token prices fluctuate.”

“为了可持续性，我们需要找到补充代币经济的外部收入来源，”塔比（Tabi）CSO说。 “这产生了一个基础收益率，当代币价格波动时可以维持游戏。”

According to a report by Block7 Ventures, 85% of blockchain games launched in 2024 failed within six months, attributing the failures to poor game design and a lack of fun factor.

根据Block7 Ventures的一份报告，2024年在2024年推出的区块链游戏中有85％在六个月内失败了，这将失败归因于游戏设计不佳和缺乏有趣的因素。

Messenger Platforms Drive Adoption

Messenger平台推动采用

Messaging apps are becoming key gateways for Web3 gaming, providing ready access to millions of users. For Layer 1 blockchains seeking mass adoption, games integrated into these platforms emerge as the critical first use case.

消息传递应用程序已成为Web3游戏的关键网关，为数百万用户提供现成的访问。对于寻求批量采用的第1层区块链，集成到这些平台中的游戏是关键的第一种用例。

Kaia DLT Foundation, which launched on LINE messenger in January, has already deployed more than 60 applications, with games comprising roughly 80% of its offerings. The project combines blockchain initiatives from South Korea’s Naver (LINE) and Kakao through their merged blockchain projects Finschia and Klaytn.

1月份在Line Messenger上启动的Kaia DLT基金会已经部署了60多个应用程序，其中游戏约占其产品的80％。该项目通过合并的区块链项目Finschia和Klaytn结合了韩国NAVER（Line）和Kakao的区块链计划。

“We’re targeting users who consume short-form content,” explained Sam Seo, Chairman of Kaia DLT Foundation, in an exclusive interview with BeInCrypto. “Our strategy draws from Kakao’s earlier experiences, where gaming drove initial Web2 messenger growth. We believe Web3 will follow a similar path.”

Kaia DLT基金会主席Sam Seo在对Beincrypto的独家采访中解释说：“我们针对食用短形式内容的用户。” “我们的策略借鉴了卡卡（Kakao）早期的经验，游戏推动了最初的Web2 Messenger增长。我们相信Web3将遵循类似的道路。”

Their most successful game, a casual match-3 game, has already attracted 5.5 million users, demonstrating the potential of lightweight, casual games in the Web3 space.

他们最成功的游戏是一款休闲比赛3游戏，已经吸引了550万用户，证明了Web3空间中轻巧，休闲游戏的潜力。

Technical Innovations Expand Gaming Possibilities

技术创新扩大游戏的可能性

New blockchain architectures are unlocking previously impossible gaming experiences. Howard Wu, Co-founder of Aleo, explained how their zk-technology enables more sophisticated gameplay mechanics.

新的区块链体系结构正在解锁以前不可能的游戏体验。 Aleo的联合创始人霍华德·吴（Howard Wu）解释了他们的ZK技术如何实现更复杂的游戏机制。

“When you look at Ethereum or Solana, these fully public Layer 1s can support games like chess but cannot support games like Battleship where you have hidden game states,” Wu explained in a separate interview. “With private smart contracts on Aleo, you can have information asymmetry, supporting quests with hidden features and loot boxes.”

吴在另一次采访中解释说：“当您查看以太坊或索拉纳时，这些完全公共的第1层可以支持诸如国际象棋之类的游戏，但不能支持像您隐藏游戏状态的战舰这样的游戏。” “借助Aleo上的私人智能合约，您可以有信息不对称，并支持具有隐藏功能和战利品盒的任务。”

Sarah Song, Head of Business Development at BNB Chain, addressed scaling challenges: “High-frequency GameFi applications often require Layer 2 solutions due to their large transaction volumes. You can deploy on Layer 2 protocols first and send final confirmations to the settlement layer.”

BNB Chain业务开发负责人Sarah Song解决了扩展挑战：“高频GameFi应用程序通常由于其大型交易量而需要第2层解决方案。您可以首先在第2层协议上部署并将最终确认层发送到和解层。”

Future Outlook: Mainstream Adoption

未来前景：主流采用

The path forward requires making blockchain technology invisible to users. “Web3 should be in the backend, enhancing the overall gaming experience without emphasizing return on investment,” said Clement, Head of Partnerships at Spot Zero, during the Web3 Festival’s GameFi panel discussion.

前进的道路需要使用户看不见区块链技术。在Web3 Festival的GameFI小组讨论中，Spot Zero的合作伙伴关系负责人Clement说：“ Web3应该处于后端，增强整体游戏体验而不强调投资回报率。”

Quin noted, “With AI, users, and communities can make user-generated content with our IPs. That’s going to be powerful for ecosystem growth.”

奎因指出：“有了AI，用户和社区，可以与我们的IPS一起生成用户生成的内容。这对于生态系统的增长将很强大。”

"In our Arena of Faith game, players earn tokens but a portion goes to a staking pool – it’s playing to stay, not just playing to earn," explained Hason, Founder of Arena of Faith.

“在我们的信仰游戏舞台上，玩家赢得了代币，但一部分进入了一个堆积的游泳池 - 它正在播放，而不仅仅是赢得赚钱，”信仰竞技场的创始人Hason解释说。