加密游戏和赌博活动是用现有加密钱包获取用户的最昂贵的方式

输入：加密游戏和赌博活动是获取现有加密钱包的用户的最昂贵方式，在加密行业的所有领域的成本中排名最高

Crypto gaming and gambling campaigns are the most expensive way to acquire users with existing crypto wallets, ranking highest in cost among all sectors of the crypto industry, recent data shows.

最近的数据显示，加密游戏和赌博活动是获取现有加密钱包的用户的最昂贵方法，在加密行业的所有领域中的成本最高。

“Gaming and gambling campaigns are the most expensive, with a median CPW of $8.74 and a lower quartile of $3.40,” Web3 marketing firm Addressable co-founder Asaf Nadler said in a recent report posted on X. CPW, or cost per wallet, is deemed a higher “quality” metric because it tracks the cost of website visitors with a crypto wallet already installed in their browser.

Web3营销公司在最近发布的X. CPW上发布的一份报告中说：“游戏和赌博活动是最昂贵的，中位数为8.74美元，下四分位数为3.40美元。”

“Higher churn” rate may be to blame

可能要归咎于“更高的流失”率

Nadler previously told Cointelegraph that their analysis data showed that users with a wallet are more likely to convert to crypto products.

纳德勒此前曾告诉Cointelegraph，他们的分析数据表明，带有钱包的用户更有可能将其转换为加密产品。

CPW across different regions during the bull markets in Q1 an Q4 of 2024. Source: Asaf Nadler

在牛市第1季度和2024年第四季度的牛市中，各个地区的CPW。资料来源：ASAF NADLER

Nadler said the high cost-to-return ratio of crypto gaming and gambling might be due to “higher churn, speculative behavior, and intense competition.” However, Axie Infinity co-founder Jeff “JiHo” Zirlin said in an April 11 post on X that periods of high CPW are a good time to experiment.

纳德勒说，加密游戏和赌博的高成本比率可能是由于“更高的流失，投机行为和激烈的竞争”。但是，Axie Infinity联合创始人Jeff“ Jiho” Zirlin在4月11日在X上发表的文章中说，高CPW时期是实验的好时机。

“Create new games/product lines, consolidate our market share, and get ready for the next market expansion,” Zirlin said. “Know when it's a coiling phase. Know when it's time to explode,” he added.

Zirlin说：“创建新的游戏/产品线，巩固我们的市场份额，并为下一个市场扩张做好准备。”他补充说：“知道什么时候是一个盘绕阶段。知道什么时候该爆炸了。”

According to the report, campaigns targeting crypto users with a wallet in DeFi and Centralized Finance (CeFi) had it a lot easier. “DeFi/CeFi campaigns are the most cost-efficient, with a median CPW of $2.79 and a lower quartile of just $0.10.”

根据该报告，针对加密用户的广告系列在Defi和集中财务（CEFI）中使用了钱包，这要容易得多。 “ Defi/CEFI广告系列是最具成本效益的，中位数为2.79美元，下四分位数仅为0.10美元。”

The results are based on 200 programmatic campaigns run on Addressable by over 70 advertisers, claiming to target an estimated 9.5 million users globally.

结果基于200多个广告商在可解决的问题上开展的200个程序化活动，声称针对全球范围的950万用户。

CPW results across various sectors of the crypto industry. Source: Asaf Nadler

CPW在加密行业的各个领域的结果。资料来源：Asaf Nadler

It tracks how CPW varies across market cycles, regions, campaign strategies, and audience segments.

它跟踪CPW如何在市场周期，地区，竞选策略和受众群体之间变化。

Premium markets cost more to reach crypto users during downturns

在低迷时期，高级市场成本更高才能吸引加密用户

Nadler said that while premium markets experience low-cost conversions for existing crypto wallet holders during bull runs, attracting their attention becomes significantly more expensive during market downturns.

纳德勒说，尽管高级市场在公牛跑期间经历了现有的加密钱包持有者的低成本转换，但在市场下滑期间，吸引他们的注意力变得更加昂贵。

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He highlighted that in 2024, the US and Western Europe saw CPW increase by four times and 27 times, respectively, between Q1 and Q3, as the markets continued to consolidate and interest from crypto wallet holders waned.

他强调说，在2024年，美国和西欧之间的CPW分别增加了四倍和第3季度和第三季度，因为市场继续巩固和兴趣加密钱包持有人的兴趣减弱。

“While these markets provide scale and quality during bull runs, they become significantly more expensive when sentiment turns bearish, making them less sustainable during downturns,” Nadler said.

纳德勒说：“尽管这些市场在公牛跑期间提供规模和质量，但当情绪变成看跌时，它们变得更加昂贵，使它们在衰退期间的可持续性降低。”

Meanwhile, emerging markets like Latin America and Eastern Europe “offer exceptionally low CPW in favorable conditions but can experience extreme cost volatility.”

同时，像拉丁美洲和东欧这样的新兴市场“在有利的条件下提供了极低的CPW，但可能会经历极端的成本波动。”