非洲的旅游恢复正在落后，损失约为600亿美元的收入

最近的一份报告警告说，非洲的旅游恢复正在落后，国际到来只达到流行前的81％

A recent report has highlighted how Africa's tourism recovery is lagging behind, leading to a missed revenue opportunity of around $60 billion.

最近的一份报告强调了非洲的旅游恢复是如何落后的，导致遗失了约600亿美元的收入机会。

The report, 2025 State of the African Industry Report: Ignite Africa!, was unveiled at WTM Africa and focused on how the continent is neglecting rapidly expanding global markets and underserved traveler segments.

该报告，2025年的非洲行业报告：Ignite Africa！，在WTM非洲揭幕，并着重于非洲大陆如何忽略迅速扩大的全球市场和服务不足的旅行者细分市场。

While African tourism boards are concentrating on familiar, Western visitors from Europe and the US, this segment's recovery is slower, reports Daily Express UK.

每日Express UK报道，尽管非洲旅游委员会专注于熟悉的熟悉，但来自欧洲和美国的西方游客的恢复较慢。

In contrast, outbound travel from regions like the Middle East and India is booming, increasing at twice the global rate, but African destinations aren't capitalizing on this socioeconomic shift.

相比之下，来自中东和印度等地区的出站旅行正在蓬勃发展，以全球速度增加了两倍，但非洲目的地并没有利用这一社会经济转变。

This disparity is crucial because travelers from the Middle East, for instance, are known to spend up to $15,000 per trip, in stark contrast to the average tourist.

这种差距至关重要，因为例如，来自中东的旅行者每次旅行的花费高达15,000美元，与普通游客形成鲜明对比。

Additionally, the safaris in Africa are priced 35% to 50% higher than comparable experiences elsewhere, which might deter tourists.

此外，非洲的野生动物园的价格比其他地方的可比经历高35％至50％，这可能会阻止游客。

This isn't due to price gouging, but rather structural costs like airfare in Africa being 45% more expensive, currencies fluctuating more, and operational risk remaining high throughout the year.

这并不是由于价格欺诈，而是诸如非洲机票的结构性成本要高45％，货币越来越多，并且全年运营风险仍然很高。

The report also touched upon the importance of accessibility for neurodivergent travelers, a global market valued at a staggering $60 billion (44.9 billion).

该报告还涉及对神经差异旅行者的可及性的重要性，神经变性旅行者的全球市场价值超过600亿美元（449亿美元）。

Despite Africa's natural suitability for low-stimulation experiences, offerings for this market are limited, presenting a missed opportunity for attracting a unique and valuable travel segment.

尽管非洲对低刺激体验的自然适合性，但该市场的产品却有限，为吸引独特而有价值的旅行领域带来了错过的机会。

Furthermore, David Frost from SATSA expressed concern about the lack of mid-market travelers.

此外，SATSA的David Frost表示担心缺乏中型市场旅行者。

"The mid-market traveller, the kind who would hire a car, explore the country, and spread their spend, is missing from our recovery," said Frost.

弗罗斯特说：“中型市场旅行者，那种将租车，探索国家并传播他们的支出的那种康复。”

"Without them, geographic spread suffers, and we stay stuck at 2.2 million arrivals. If Cape Town and top-end Kruger lodges are running at nearly 100% capacity in high season, where will future growth go unless we rebuild distribution?"

“没有它们，地理传播会受到损失，我们仍然停留在220万人到达。如果开普敦和高端克鲁格旅馆在高季节的运行近100％，除非我们重建分配，否则未来的增长会去哪里？”

Despite the optimism surrounding AI's potential to revolutionize tourism, with 98% of travel executives in agreement, real-world challenges like fuel shortages at major airports and the elimination of 326 flight procedures threaten these digital advancements.

尽管围绕着AI彻底改变旅游业的潜力，有98％的旅行高管同意，但现实世界中的挑战，例如主要机场的燃油短缺以及消除326架飞行程序威胁到这些数字进步。

However, the report does highlight certain areas of success. Kenya has already outperformed its 2019 numbers by 34%, and South Africa shows an 81% overall recovery, with Cape Town and the premium Kruger lodges experiencing over 100% recovery, often operating at full capacity during peak seasons.

但是，该报告确实突出了成功的某些领域。肯尼亚已经超过了2019年的数字34％，南非的总恢复率为81％，开普敦和高级克鲁格旅馆的恢复率超过100％，通常在高峰季节期间全额运行。

Megan De Jager, portfolio director at Africa Travel Week, shared her enthusiasm about the industry's response to the report.

非洲旅行周投资组合总监梅根·德·贾格（Megan de Jager）分享了她对该行业对该报告的回应的热情。

"The response since the report launched has been overwhelming," said De Jager. "This isn't just another trend wrap-up. We're asking uncomfortable but necessary questions."

德·贾格（De Jager）说：“自该报告发布以来的回应是压倒性的。” “这不仅是另一个趋势总结。我们要问不舒服但必要的问题。”

Michelle Gounden from Skift Advisory pointed out a competitive issue, stating, "Too many African destinations are fighting for the same shrinking pie."

Skift Advisory的Michelle Gounden指出了一个竞争问题，他指出：“太多的非洲目的地正在争取同样的碎片。”

Gounden suggested, "The real opportunity lies in diversification."

戈登建议：“真正的机会在于多元化。”