標題：矮胖的企鵝與NASCAR合作夥伴，將Pengu角色帶到競賽迷

Pudgy Penguins是仍引起關注的少數NFT項目之一，已宣布與NASCAR建立新的合作夥伴關係

Pudgy Penguins, one of the few NFT projects still gaining attention, is venturing into NASCAR in another move to reach mainstream audiences.

矮胖的企鵝是仍然引起關注的少數NFT項目之一，他正在納斯卡（NASCAR）進一步進入主流觀眾。

The partnership was announced on June 11 via a brief post on X, where the team said it would be working with NASCAR to bring its character “Pengu” to race fans around the world.

該合作夥伴關係於6月11日通過X上的簡短帖子宣布，該團隊表示將與NASCAR合作，將其角色“ Pengu”帶給世界各地的競賽迷。

This comes at a time when much of the NFT market has slowed. Last quarter, the market saw a 63% year-over-year sales decline, with total sales dropping from $4.1 billion in Q1 2024 to $1.5 billion in Q1 2025, according to CryptoSlam data.

這是在大多數NFT市場放緩的時候。根據CryptoSlam數據，上一季度，市場的銷售額同比下降了63％，總銷售額從2024年第1季度的41億美元下降到2025年第一季度的15億美元。

Trading volumes are down sharply, and once-prominent projects have seen values fall. But Pudgy Penguins has continued to build, focusing less on speculation and more on creating a strong consumer brand.

交易量急劇下降，曾經主要的項目的價值下降。但是，矮胖的企鵝一直在建立，而不再關注猜測，而是更多地致力於創建強大的消費品牌。

The project has released new games, increased toy sales into thousands of U.S. stores, and attracted over two million sign-ups for its next blockchain game, Pengu Clash, in just the last month. It’s also released merchandise in Walgreens and partnered with Mythical Games to launch Pudgy Party, another step into Web3 gaming.

該項目發布了新遊戲，將玩具銷量提高到了數千家美國商店，並在上個月就吸引了超過200萬個區塊鏈遊戲Pengu Clash的註冊。它還在沃爾格林（Walgreens）發行了商品，並與神話遊戲合作開展了矮胖的派對，這是Web3遊戲的又一步。

Despite these efforts, the project’s token hasn’t followed the same upward trend. The PENGU token is down more than 6% in the past 24 hours and nearly 20% over the past month.

儘管做出了這些努力，該項目的令牌並未遵循同樣的上升趨勢。在過去的24小時中，Pengu代幣在過去一個月中下降了6％以上，將近20％。

Still, the brand appears focused on long-term goals, growing its presence through retail, gaming, and now, live sports.

儘管如此，該品牌似乎還是專注於長期目標，通過零售，遊戲以及現在的現場運動來發展其業務。

The partnership with NASCAR could help introduce Pudgy Penguins to a new, wider audience, which may not be familiar with NFTs but connects with characters and experiences. While it’s unclear exactly what the collaboration will include, it fits with the team’s recent efforts to expand outside the core crypto space.

與NASCAR的合作夥伴關係可以幫助將矮胖的企鵝介紹給新的，更廣泛的受眾，這可能不熟悉NFT，而是與角色和經驗聯繫在一起。儘管目前尚不清楚該協作將包括什麼，但它符合團隊最近在核心加密貨幣領域擴展的努力。

Pudgy Penguins started as a collection of digital avatars but has slowly turned into a broader entertainment and product brand. Whether or not this shift pays off, it reflects a different approach than many of its peers.

矮胖的企鵝最初是一系列數字化身，但逐漸變成了更廣泛的娛樂和產品品牌。不管這種轉變是否有回報，它都反映了與許多同齡人不同的方法。