标题：矮胖的企鹅与NASCAR合作伙伴，将Pengu角色带到竞赛迷

Pudgy Penguins是仍引起关注的少数NFT项目之一，已宣布与NASCAR建立新的合作伙伴关系

Pudgy Penguins, one of the few NFT projects still gaining attention, is venturing into NASCAR in another move to reach mainstream audiences.

矮胖的企鹅是仍然引起关注的少数NFT项目之一，他正在纳斯卡（NASCAR）进一步进入主流观众。

The partnership was announced on June 11 via a brief post on X, where the team said it would be working with NASCAR to bring its character “Pengu” to race fans around the world.

该合作伙伴关系于6月11日通过X上的简短帖子宣布，该团队表示将与NASCAR合作，将其角色“ Pengu”带给世界各地的竞赛迷。

This comes at a time when much of the NFT market has slowed. Last quarter, the market saw a 63% year-over-year sales decline, with total sales dropping from $4.1 billion in Q1 2024 to $1.5 billion in Q1 2025, according to CryptoSlam data.

这是在大多数NFT市场放缓的时候。根据CryptoSlam数据，上一季度，市场的销售额同比下降了63％，总销售额从2024年第1季度的41亿美元下降到2025年第一季度的15亿美元。

Trading volumes are down sharply, and once-prominent projects have seen values fall. But Pudgy Penguins has continued to build, focusing less on speculation and more on creating a strong consumer brand.

交易量急剧下降，曾经主要的项目的价值下降。但是，矮胖的企鹅一直在建立，而不再关注猜测，而是更多地致力于创建强大的消费品牌。

The project has released new games, increased toy sales into thousands of U.S. stores, and attracted over two million sign-ups for its next blockchain game, Pengu Clash, in just the last month. It’s also released merchandise in Walgreens and partnered with Mythical Games to launch Pudgy Party, another step into Web3 gaming.

该项目发布了新游戏，将玩具销量提高到了数千家美国商店，并在上个月就吸引了超过200万个区块链游戏Pengu Clash的注册。它还在沃尔格林（Walgreens）发行了商品，并与神话游戏合作开展了矮胖的派对，这是Web3游戏的又一步。

Despite these efforts, the project’s token hasn’t followed the same upward trend. The PENGU token is down more than 6% in the past 24 hours and nearly 20% over the past month.

尽管做出了这些努力，该项目的令牌并未遵循同样的上升趋势。在过去的24小时中，Pengu代币在过去一个月中下降了6％以上，将近20％。

Still, the brand appears focused on long-term goals, growing its presence through retail, gaming, and now, live sports.

尽管如此，该品牌似乎还是专注于长期目标，通过零售，游戏以及现在的现场运动来发展其业务。

The partnership with NASCAR could help introduce Pudgy Penguins to a new, wider audience, which may not be familiar with NFTs but connects with characters and experiences. While it’s unclear exactly what the collaboration will include, it fits with the team’s recent efforts to expand outside the core crypto space.

与NASCAR的合作伙伴关系可以帮助将矮胖的企鹅介绍给新的，更广泛的受众，这可能不熟悉NFT，而是与角色和经验联系在一起。尽管目前尚不清楚该协作将包括什么，但它符合团队最近在核心加密货币领域扩展的努力。

Pudgy Penguins started as a collection of digital avatars but has slowly turned into a broader entertainment and product brand. Whether or not this shift pays off, it reflects a different approach than many of its peers.

矮胖的企鹅最初是一系列数字化身，但逐渐变成了更广泛的娱乐和产品品牌。不管这种转变是否有回报，它都反映了与许多同龄人不同的方法。