Telegram 月活躍用戶數達 9.5 億，基於 TON 的遊戲推動用戶激增

受歡迎的訊息平台 Telegram 的用戶數量大幅增加，每月活躍用戶數從春季的 9 億增加到 9.5 億。

Telegram users up 950 million, driven by games, TON

在遊戲和 TON 的推動下，Telegram 用戶數量達 9.5 億

By Terry Jones

特里瓊斯

Updated Aug 22, 2023; Terry Jones covers digital assets for CCN. He is an economics graduate of the University of California, Davis, and has worked in the digital assets industry since 2017.

更新於 2023 年 8 月 22 日； Terry Jones 負責 CCN 的數位資產工作。他是加州大學戴維斯分校經濟學畢業生，自 2017 年以來一直在數位資產產業工作。

Telegram users up 950 million, driven by games, TON

在遊戲和 TON 的推動下，Telegram 用戶數量達 9.5 億

Telegram has reached 950 million monthly active users, up from 900 million in the spring, its founder and CEO Pavel Durov announced Monday.

Telegram 創辦人兼執行長 Pavel Durov 週一宣布，Telegram 的每月活躍用戶數已達到 9.5 億，高於春季的 9 億。

The milestone was reached more swiftly thanks to the interest in crypto games on Telegram, Durov said.

杜羅夫表示，由於人們對 Telegram 上的加密遊戲感興趣，這一里程碑得以更快實現。

Telegram users up 950 million, driven by games, TON

在遊戲和 TON 的推動下，Telegram 用戶數量達 9.5 億

Telegram founder and CEO Pavel Durov announced Monday that the platform has reached 950 million monthly active users (MAU), up from 900 million in the spring.

Telegram 創辦人兼執行長 Pavel Durov 週一宣布，該平台的每月活躍用戶 (MAU) 已達到 9.5 億，高於春季的 9 億。

This growth is largely driven by the increasing interest in games available on the platform and the rise of The Open Network (TON), a blockchain initially founded by Telegram.

這種成長主要是由於人們對該平台上的遊戲越來越感興趣，以及開放網路 (TON) 的興起，開放網路 (TON) 是一個最初由 Telegram 創立的區塊鏈。

“The milestone was undoubtedly reached more swiftly thanks to the immense interest in crypto games proliferating on Telegram,” Durov wrote in the announcement.

杜羅夫在公告中寫道：“由於 Telegram 上對加密遊戲的巨大興趣，這一里程碑無疑更快地達到了。”

One of the primary catalysts for this surge is the popularity of Notcoin, a tap-to-earn game that attracted millions of players by offering in-game coins with the promise of future on-chain rewards.

這種激增的主要催化劑之一是 Notcoin 的流行，這是一款點擊即可賺錢的遊戲，透過提供遊戲內代幣以及未來鏈上獎勵的承諾，吸引了數百萬玩家。

In May, Notcoin players were able to convert their in-game earnings into NOT tokens on TON, supported by major exchanges Binance and OKX. This airdrop became the biggest gaming token launch of the year, helping TON achieve a market cap of $17 billion, making it the 10th largest cryptocurrency.

5 月份，在主要交易所 Binance 和 OKX 的支持下，Notcoin 玩家能夠將其遊戲內收入轉換為 TON 上的 NOT 代幣。這次空投成為今年最大的遊戲代幣發行，幫助 TON 實現了 170 億美元的市值，使其成為第十大加密貨幣。

Following Notcoin, Hamster Kombat emerged as another significant game on Telegram. With a similar tap-to-earn mechanic, the game features cute hamsters and various ways to earn rewards, quickly becoming a global phenomenon.

繼 Notcoin 之後，Hamster Kombat 成為 Telegram 上的另一個重要遊戲。該遊戲採用類似的點擊賺錢機制，以可愛的倉鼠和各種賺取獎勵的方式為特色，很快就成為全球現象。

It reached 100 million users in June and drew attention from the Iranian government, which feared its popularity might distract citizens from the presidential election. As of this month, Hamster Kombat has attracted 250 million players, making it the fastest-growing digital service in the world, according to Durov.

6 月份，它的用戶數量達到 1 億，並引起了伊朗政府的關注，伊朗政府擔心它的受歡迎程度可能會分散公民對總統選舉的注意力。杜羅夫表示，截至本月，《Hamster Kombat》已吸引了 2.5 億玩家，使其成為全球成長最快的數位服務。

Other games like Yescoin, TapSwap, Catizen, PixelTap, W-Coin, and Musk Empire have also gained popularity on Telegram. Some of these games have begun offering benefits for Notcoin holders.

Yescoin、TapSwap、Catizen、PixelTap、W-Coin 和 Musk Empire 等其他遊戲也在 Telegram 上廣受歡迎。其中一些遊戲已經開始為 Notcoin 持有者提供福利。

Like Notcoin, Hamster Kombat plans to launch its own token on TON, while PixelTap’s token is already live on Ethereum, with plans to expand to TON.

與 Notcoin 一樣，Hamster Kombat 計劃在 TON 上推出自己的代幣，而 PixelTap 的代幣已在以太坊上上線，並計劃擴展到 TON。

Despite abandoning the TON project in 2020 due to regulatory issues, Telegram has reintegrated the network in various ways, including sharing ad revenue with channel owners. This integration has helped drive the platform’s growth and user engagement.

儘管由於監管問題在 2020 年放棄了 TON 項目，但 Telegram 已透過各種方式重新整合網絡，包括與頻道所有者分享廣告收入。這種整合有助於推動平台的成長和用戶參與度。

Recently, Durov announced that Catizen, a tap-to-earn game on Telegram with over 26 million players, has earned $16 million from in-app purchases. Durov highlighted that Catizen has donated 1% of its earnings to rescue stray cats, showcasing the positive impact of these games.

最近，Durov 宣布 Catizen 是 Telegram 上一款點擊即可賺錢的遊戲，擁有超過 2,600 萬名玩家，已透過應用程式內購買賺取了 1,600 萬美元的收入。杜羅夫強調，Catizen 已捐贈 1% 的收入來救助流浪貓，展示了這些遊戲的正面影響。

Telegram’s gaming ecosystem has opened new revenue streams for creators and developers. The rapid growth in Telegram’s user base and the integration of blockchain technology highlight the platform’s potential to become a dominant player in both the messaging and mobile gaming industries.

Telegram 的遊戲生態系統為創作者和開發者開啟了新的收入來源。 Telegram 用戶群的快速成長和區塊鏈技術的整合凸顯了該平台成為訊息傳遞和行動遊戲產業主導者的潛力。

As the platform continues to evolve, its ability to engage users with innovative features and services will be crucial to maintaining its upward trajectory.

隨著該平台的不斷發展，其利用創新功能和服務吸引用戶的能力對於保持其上升軌跡至關重要。