回頭客是黃金：里奇伍德硬幣如何實現業務增長

發現里奇伍德硬幣如何在重複的商業和社區信任方面蓬勃發展，推動貴金屬市場的增長。

In the dynamic world of precious metals, repeat customers are pure gold. Ridgewood Coin, a family-run business in Ridgewood, NJ, has been proving this for over four decades. Let's dive into how they've cultivated a loyal customer base and achieved sustained business growth.

在貴金屬的動態世界中，回頭客是純金。在新澤西州里奇伍德（Ridgewood）的一家家庭經營的里奇伍德硬幣（Ridgewood Coin）已經證明了這一點已有40多年了。讓我們研究他們如何培養忠實的客戶群並實現持續的業務增長。

Building Trust, One Coin at a Time

建立信任，一次一枚硬幣

For Craig Sklar, the owner of Ridgewood Coin, trust is everything. A staggering 85% of his business comes from repeat customers, some traveling from as far as West Milford, NJ, and Pennsylvania. His motto is simple: "It’s all reputation; it’s how you treat people."

對於里奇伍德硬幣的所有者克雷格·斯克拉爾（Craig Sklar）來說，信任就是一切。他驚人的85％的業務來自回頭客，有些來自新澤西州西米爾福德和賓夕法尼亞州。他的座右銘很簡單：“這一切都是聲譽；這就是您對待人們的方式。”

Sklar's roots in the coin business run deep, thanks to his father's passion for coin collecting. He leveraged his early experiences to establish Ridgewood Coin, emphasizing transparency and reliability. Even local police departments trust them, showing how deeply ingrained they are in the community.

由於父親對硬幣收集的熱情，Sklar在硬幣業務中的根源很深。他利用自己的早期經驗來建立里奇伍德硬幣，強調透明度和可靠性。甚至當地警察部門都信任他們，表明他們在社區中深深地根深蒂固。

More Than Just Coins: A Family Affair

不僅僅是硬幣：家庭事務

Ridgewood Coin is more than just a place to buy and sell precious metals; it's a family affair. Sklar's children, Carrington and Isabella, and his son-in-law, George Lear, all contribute to the business. Carrington even brings his musical talents to the table, managing the guitar buying aspect of the store.

里奇伍德硬幣不僅僅是買賣貴金屬的地方；這是家庭事務。 Sklar的孩子Carrington和Isabella以及他的女son George Lear都為這項業務做出了貢獻。卡林頓甚至將他的音樂才華帶到桌子上，管理商店的吉他購買方面。

Golden Opportunities in Today's Market

當今市場的黃金機會

Beyond coins, Ridgewood Coin also deals in bespoke engagement rings, offering lab-grown diamonds certified by the Gemological Institute of America (GIA). While these diamonds have no resale value, they provide an accessible option for many customers. And with gold prices soaring to $3,400 an ounce, people are flocking to Ridgewood Coin to capitalize on the market, selling everything from charm bracelets worth around $5,000.

除硬幣之外，里奇伍德硬幣還交易定制訂婚戒指，提供了由美國寶石學院（GIA）認證的實驗室種植的鑽石。儘管這些鑽石沒有轉售價值，但它們為許多客戶提供了可訪問的選擇。隨著黃金價格飆升至每盎司3,400美元，人們湧向里奇伍德硬幣，以利用市場，從價值約5,000美元的魅力手鐲出售。

The Ridgewood Coin Difference

里奇伍德硬幣差異

What sets Ridgewood Coin apart? It's their commitment to community. Sklar isn't just a business owner; he's a neighbor. To ensure customers feel confident, Ridgewood Coin provides daily printouts detailing gold and silver prices, ensuring transparency. They're also one of the top rare coin dealers in the country, helping customers liquidate their assets for full value.

是什麼使里奇伍德硬幣隔開了？這是他們對社區的承諾。 Sklar不僅僅是企業主；他是鄰居。為了確保客戶感到自信，里奇伍德硬幣提供了每日打印輸出，詳細說明了黃金和銀價，以確保透明度。它們也是該國最稀有的硬幣經銷商之一，幫助客戶清算其資產以全部價值。

What’s the bottom line?

最重要的是什麼？

Repeat customers are key to business longevity, especially in a market as sensitive as precious metals. Transparency, community engagement, and a family touch can transform a simple coin shop into a local institution.

回頭客是業務壽命的關鍵，尤其是在像貴金屬一樣敏感的市場中。透明度，社區參與和家庭風格可以將簡單的硬幣商店轉變為當地機構。

So, if you're ever in Ridgewood, NJ, swing by Ridgewood Coin at 17 Chestnut St. You might just strike gold, or at least find a friendly face and a fair deal. You never know what treasures you might uncover!

因此，如果您曾經在新澤西州里奇伍德（Ridgewood），在栗子街（Chestnut St.）17號的里奇伍德硬幣（Ridgewood Coin）搖擺，您可能只會敲打黃金，或者至少找到一張友好的面孔和合理的交易。您永遠不知道您可能會發現哪些寶藏！