回头客是黄金：里奇伍德硬币如何实现业务增长

发现里奇伍德硬币如何在重复的商业和社区信任方面蓬勃发展，推动贵金属市场的增长。

In the dynamic world of precious metals, repeat customers are pure gold. Ridgewood Coin, a family-run business in Ridgewood, NJ, has been proving this for over four decades. Let's dive into how they've cultivated a loyal customer base and achieved sustained business growth.

在贵金属的动态世界中，回头客是纯金。在新泽西州里奇伍德（Ridgewood）的一家家庭经营的里奇伍德硬币（Ridgewood Coin）已经证明了这一点已有40多年了。让我们研究他们如何培养忠实的客户群并实现持续的业务增长。

Building Trust, One Coin at a Time

建立信任，一次一枚硬币

For Craig Sklar, the owner of Ridgewood Coin, trust is everything. A staggering 85% of his business comes from repeat customers, some traveling from as far as West Milford, NJ, and Pennsylvania. His motto is simple: "It’s all reputation; it’s how you treat people."

对于里奇伍德硬币的所有者克雷格·斯克拉尔（Craig Sklar）来说，信任就是一切。他惊人的85％的业务来自回头客，有些来自新泽西州西米尔福德和宾夕法尼亚州。他的座右铭很简单：“这一切都是声誉；这就是您对待人们的方式。”

Sklar's roots in the coin business run deep, thanks to his father's passion for coin collecting. He leveraged his early experiences to establish Ridgewood Coin, emphasizing transparency and reliability. Even local police departments trust them, showing how deeply ingrained they are in the community.

由于父亲对硬币收集的热情，Sklar在硬币业务中的根源很深。他利用自己的早期经验来建立里奇伍德硬币，强调透明度和可靠性。甚至当地警察部门都信任他们，表明他们在社区中深深地根深蒂固。

More Than Just Coins: A Family Affair

不仅仅是硬币：家庭事务

Ridgewood Coin is more than just a place to buy and sell precious metals; it's a family affair. Sklar's children, Carrington and Isabella, and his son-in-law, George Lear, all contribute to the business. Carrington even brings his musical talents to the table, managing the guitar buying aspect of the store.

里奇伍德硬币不仅仅是买卖贵金属的地方；这是家庭事务。 Sklar的孩子Carrington和Isabella以及他的女son George Lear都为这项业务做出了贡献。卡林顿甚至将他的音乐才华带到桌子上，管理商店的吉他购买方面。

Golden Opportunities in Today's Market

当今市场的黄金机会

Beyond coins, Ridgewood Coin also deals in bespoke engagement rings, offering lab-grown diamonds certified by the Gemological Institute of America (GIA). While these diamonds have no resale value, they provide an accessible option for many customers. And with gold prices soaring to $3,400 an ounce, people are flocking to Ridgewood Coin to capitalize on the market, selling everything from charm bracelets worth around $5,000.

除硬币之外，里奇伍德硬币还交易定制订婚戒指，提供了由美国宝石学院（GIA）认证的实验室种植的钻石。尽管这些钻石没有转售价值，但它们为许多客户提供了可访问的选择。随着黄金价格飙升至每盎司3,400美元，人们涌向里奇伍德硬币，以利用市场，从价值约5,000美元的魅力手镯出售。

The Ridgewood Coin Difference

里奇伍德硬币差异

What sets Ridgewood Coin apart? It's their commitment to community. Sklar isn't just a business owner; he's a neighbor. To ensure customers feel confident, Ridgewood Coin provides daily printouts detailing gold and silver prices, ensuring transparency. They're also one of the top rare coin dealers in the country, helping customers liquidate their assets for full value.

是什么使里奇伍德硬币隔开了？这是他们对社区的承诺。 Sklar不仅仅是企业主；他是邻居。为了确保客户感到自信，里奇伍德硬币提供了每日打印输出，详细说明了黄金和银价，以确保透明度。它们也是该国最稀有的硬币经销商之一，帮助客户清算其资产以全部价值。

What’s the bottom line?

最重要的是什么？

Repeat customers are key to business longevity, especially in a market as sensitive as precious metals. Transparency, community engagement, and a family touch can transform a simple coin shop into a local institution.

回头客是业务寿命的关键，尤其是在像贵金属一样敏感的市场中。透明度，社区参与和家庭风格可以将简单的硬币商店转变为当地机构。

So, if you're ever in Ridgewood, NJ, swing by Ridgewood Coin at 17 Chestnut St. You might just strike gold, or at least find a friendly face and a fair deal. You never know what treasures you might uncover!

因此，如果您曾经在新泽西州里奇伍德（Ridgewood），在栗子街（Chestnut St.）17号的里奇伍德硬币（Ridgewood Coin）摇摆，您可能只会敲打黄金，或者至少找到一张友好的面孔和合理的交易。您永远不知道您可能会发现哪些宝藏！