Polygon Labs、Google Cloud 和埃森哲透過 Web3 解決方案創新忠誠度計劃

Polygon Labs 與 Google Cloud 和埃森哲合作，透過 Web3 解決方案創新忠誠度計劃，增強用戶體驗並為品牌創造新的收入來源。

Polygon Labs, in collaboration with Google Cloud and Accenture, is revolutionizing loyalty programs with innovative Web3 solutions. This strategic partnership aims to enhance user experience and generate new revenue streams for brands.

Polygon Labs 與 Google Cloud 和 Accenture 合作，透過創新的 Web3 解決方案徹底改變忠誠度計畫。這項策略性合作關係旨在增強用戶體驗並為品牌創造新的收入來源。

As outlined in a recent joint white paper, Web3 technologies offer a range of possibilities to upgrade existing loyalty programs. For instance, users can be rewarded with tokenized privileges, gamification, collectibles, and community-generated content.

正如最近的聯合白皮書中所述，Web3 技術提供了一系列升級現有忠誠度計畫的可能性。例如，用戶可以獲得代幣化特權、遊戲化、收藏品和社群生成的內容等獎勵。

In addition to improving user engagement, these initiatives can also create new revenue streams for businesses.

除了提高用戶參與度之外，這些措施還可以為企業創造新的收入來源。

A key aspect of this collaboration is the focus on sharing privacy-preserved data to support a "multiplayer commerce" model. This approach enables the secure exchange of customer loyalty status on a protected data layer, accessible to complementary brands and partners.

此次合作的一個關鍵方面是注重共享隱私保護資料以支援「多人商務」模型。這種方法可以在受保護的資料層上安全地交換客戶忠誠度狀態，可供互補品牌和合作夥伴存取。

The model utilizes zero-knowledge proofs to grant access to relevant data without revealing sensitive information, thus enhancing customer data security.

該模型利用零知識證明在不洩露敏感資訊的情況下授予對相關資料的存取權限，從而增強客戶資料的安全性。

This innovative approach not only optimizes the effectiveness of existing loyalty programs but also opens up new avenues for customer engagement.

這種創新方法不僅優化了現有忠誠度計畫的有效性，而且還開闢了客戶參與的新途徑。

Leading brands such as Nike, Flipkart, and Nubank are already incorporating experiential rewards and user-generated content to bolster their loyalty offerings.

Nike、Flipkart 和 Nubank 等領先品牌已經將體驗式獎勵和用戶生成的內容結合起來，以增強其忠誠度。

Specifically, the implementation on Flipkart has witnessed a significant boost in user interaction, with 95% participation in missions and a 23% increase in prize redemptions through the Hang program on Polygon.

具體來說，Flipkart 上的實施見證了用戶互動的顯著提升，透過 Polygon 上的 Hang 計劃，任務參與率達到 95%，獎品兌換增加了 23%。

Commenting on the collaboration, Marc Boiron, CEO of Polygon Labs, highlighted the following:

Polygon Labs 執行長 Marc Boiron 在評論此次合作時強調了以下幾點：

“Our partnership with Accenture and Google Cloud marks a pivotal step towards innovation in customer engagement. By leveraging our CDK and advanced zero-knowledge proofs, we offer customers superior data protection and an enhanced user experience through innovative loyalty rewards.”

「我們與埃森哲和 Google Cloud 的合作標誌著邁向客戶互動創新的關鍵一步。透過利用我們的 CDK 和先進的零知識證明，我們透過創新的忠誠度獎勵為客戶提供卓越的資料保護和增強的用戶體驗。

This synergy not only elevates existing loyalty programs but also lays the groundwork for a vibrant marketplace where users can purchase, sell, and trade digital rewards.

這種協同作用不僅提升了現有的忠誠度計劃，還為用戶可以購買、出售和交易數位獎勵的充滿活力的市場奠定了基礎。

In an era where consumers are actively seeking engaging and meaningful experiences, this novel mode of engagement resonates particularly strongly with Generation Z. Ultimately, these initiatives contribute to forging deeper and more enduring relationships between brands and customers.

在消費者積極尋求有吸引力且有意義的體驗的時代，這種新穎的參與模式在Z 世代中引起了特別強烈的共鳴。更持久的關係。

Coming in September, the replacement from MATIC to POL

將於 9 月從 MATIC 更換為 POL

In other news, Polygon Labs has announced that the upgrade of its Ethereum Layer 2 blockchain will be activated on September 4, 2024.

在其他消息中，Polygon Labs 宣布其以太坊 Layer 2 區塊鏈的升級將於 2024 年 9 月 4 日啟動。

Despite the announcement, the price of Polygon (MATIC) witnessed a decline, reflecting the broader bear trend in the cryptocurrency market.

儘管宣布了這一消息，Polygon (MATIC) 的價格仍出現下跌，反映出加密貨幣市場更廣泛的熊市趨勢。

The transition from MATIC to POL, initially proposed in July of last year and formalized through PIP-17 in September, will involve the replacement of the MATIC token with the new POL token, used for gas and staking.

從 MATIC 到 POL 的過渡最初於去年 7 月提出，並於 9 月透過 PIP-17 正式確定，將涉及用新的 POL 代幣替換 MATIC 代幣，用於天然氣和質押。

The update will follow the implementation of the POL ERC-20 contract, introduced in October 2023. The first phase will see POL replace MATIC, with further phases where POL will assume additional network functionalities.

此次更新將遵循 2023 年 10 月推出的 POL ERC-20 合約的實施。

Among these is the decentralized protocol AggLayer, which aims to address blockchain fragmentation with sovereign chains and shared liquidity.

其中包括去中心化協議 AggLayer，旨在透過主權鏈和共享流動性來解決區塊鏈碎片化問題。

Polygon Labs has emphasized that those who hold MATIC on the Polygon PoS chain will not be required to take any action for the update, as it will be applied automatically.

Polygon Labs 強調，那些在 Polygon PoS 鏈上持有 MATIC 的人不需要對更新採取任何操作，因為它將自動套用。

However, holders of MATIC on other chains, such as Ethereum and Polygon zkEVM, or on centralized exchanges, will need to follow specific migration procedures through a dedicated contract.

然而，其他鏈（例如以太坊和 Polygon zkEVM）或中心化交易所上的 MATIC 持有者將需要透過專用合約遵循特定的遷移程序。