Polygon Labs、Google Cloud 和埃森哲通过 Web3 解决方案创新忠诚度计划

Polygon Labs 与 Google Cloud 和埃森哲合作，通过 Web3 解决方案创新忠诚度计划，增强用户体验并为品牌创造新的收入来源。

Polygon Labs, in collaboration with Google Cloud and Accenture, is revolutionizing loyalty programs with innovative Web3 solutions. This strategic partnership aims to enhance user experience and generate new revenue streams for brands.

Polygon Labs 与 Google Cloud 和 Accenture 合作，通过创新的 Web3 解决方案彻底改变忠诚度计划。这一战略合作伙伴关系旨在增强用户体验并为品牌创造新的收入来源。

As outlined in a recent joint white paper, Web3 technologies offer a range of possibilities to upgrade existing loyalty programs. For instance, users can be rewarded with tokenized privileges, gamification, collectibles, and community-generated content.

正如最近的联合白皮书中所述，Web3 技术提供了一系列升级现有忠诚度计划的可能性。例如，用户可以获得代币化特权、游戏化、收藏品和社区生成的内容等奖励。

In addition to improving user engagement, these initiatives can also create new revenue streams for businesses.

除了提高用户参与度之外，这些举措还可以为企业创造新的收入来源。

A key aspect of this collaboration is the focus on sharing privacy-preserved data to support a "multiplayer commerce" model. This approach enables the secure exchange of customer loyalty status on a protected data layer, accessible to complementary brands and partners.

此次合作的一个关键方面是注重共享隐私保护数据以支持“多人商务”模型。这种方法可以在受保护的数据层上安全地交换客户忠诚度状态，可供互补品牌和合作伙伴访问。

The model utilizes zero-knowledge proofs to grant access to relevant data without revealing sensitive information, thus enhancing customer data security.

该模型利用零知识证明在不泄露敏感信息的情况下授予对相关数据的访问权限，从而增强客户数据的安全性。

This innovative approach not only optimizes the effectiveness of existing loyalty programs but also opens up new avenues for customer engagement.

这种创新方法不仅优化了现有忠诚度计划的有效性，而且还开辟了客户参与的新途径。

Leading brands such as Nike, Flipkart, and Nubank are already incorporating experiential rewards and user-generated content to bolster their loyalty offerings.

Nike、Flipkart 和 Nubank 等领先品牌已经将体验式奖励和用户生成的内容结合起来，以增强其忠诚度。

Specifically, the implementation on Flipkart has witnessed a significant boost in user interaction, with 95% participation in missions and a 23% increase in prize redemptions through the Hang program on Polygon.

具体来说，Flipkart 上的实施见证了用户互动的显着提升，通过 Polygon 上的 Hang 计划，任务参与率达到 95%，奖品兑换增加了 23%。

Commenting on the collaboration, Marc Boiron, CEO of Polygon Labs, highlighted the following:

Polygon Labs 首席执行官 Marc Boiron 在评论此次合作时强调了以下几点：

“Our partnership with Accenture and Google Cloud marks a pivotal step towards innovation in customer engagement. By leveraging our CDK and advanced zero-knowledge proofs, we offer customers superior data protection and an enhanced user experience through innovative loyalty rewards.”

“我们与埃森哲和 Google Cloud 的合作标志着迈向客户互动创新的关键一步。通过利用我们的 CDK 和先进的零知识证明，我们通过创新的忠诚度奖励为客户提供卓越的数据保护和增强的用户体验。”

This synergy not only elevates existing loyalty programs but also lays the groundwork for a vibrant marketplace where users can purchase, sell, and trade digital rewards.

这种协同作用不仅提升了现有的忠诚度计划，还为用户可以购买、出售和交易数字奖励的充满活力的市场奠定了基础。

In an era where consumers are actively seeking engaging and meaningful experiences, this novel mode of engagement resonates particularly strongly with Generation Z. Ultimately, these initiatives contribute to forging deeper and more enduring relationships between brands and customers.

在消费者积极寻求有吸引力且有意义的体验的时代，这种新颖的参与模式在 Z 世代中引起了特别强烈的共鸣。最终，这些举措有助于在品牌与客户之间建立更深入、更持久的关系。

Coming in September, the replacement from MATIC to POL

将于 9 月从 MATIC 更换为 POL

In other news, Polygon Labs has announced that the upgrade of its Ethereum Layer 2 blockchain will be activated on September 4, 2024.

其他消息中，Polygon Labs 宣布其以太坊 Layer 2 区块链的升级将于 2024 年 9 月 4 日启动。

Despite the announcement, the price of Polygon (MATIC) witnessed a decline, reflecting the broader bear trend in the cryptocurrency market.

尽管宣布了这一消息，Polygon (MATIC) 的价格仍出现下跌，反映出加密货币市场更广泛的熊市趋势。

The transition from MATIC to POL, initially proposed in July of last year and formalized through PIP-17 in September, will involve the replacement of the MATIC token with the new POL token, used for gas and staking.

从 MATIC 到 POL 的过渡最初于去年 7 月提出，并于 9 月通过 PIP-17 正式确定，将涉及用新的 POL 代币替换 MATIC 代币，用于天然气和质押。

The update will follow the implementation of the POL ERC-20 contract, introduced in October 2023. The first phase will see POL replace MATIC, with further phases where POL will assume additional network functionalities.

此次更新将遵循 2023 年 10 月推出的 POL ERC-20 合约的实施。第一阶段将看到 POL 取代 MATIC，在接下来的阶段中，POL 将承担额外的网络功能。

Among these is the decentralized protocol AggLayer, which aims to address blockchain fragmentation with sovereign chains and shared liquidity.

其中包括去中心化协议 AggLayer，旨在通过主权链和共享流动性来解决区块链碎片化问题。

Polygon Labs has emphasized that those who hold MATIC on the Polygon PoS chain will not be required to take any action for the update, as it will be applied automatically.

Polygon Labs 强调，那些在 Polygon PoS 链上持有 MATIC 的人不需要对更新采取任何操作，因为它将自动应用。

However, holders of MATIC on other chains, such as Ethereum and Polygon zkEVM, or on centralized exchanges, will need to follow specific migration procedures through a dedicated contract.

然而，其他链（例如以太坊和 Polygon zkEVM）或中心化交易所上的 MATIC 持有者将需要通过专用合约遵循特定的迁移程序。