在傑克·布徹（Jack Butcher）成為NFT生態系統中的家喻戶曉之前 - 在檢查之前，在Opepen之前

在傑克·布徹（Jack Butcher）成為NFT生態系統中的家喻戶曉的名字之前，他在2021年的Landmark 74 ETH（123500美元）出售之前進行了檢查之前，他只是一個設計師，他只是一個設計師。

Jack Butcher is one of the most well-known names in the NFT ecosystem. From his early days chasing clarity in commercial design to becoming a key figure in the new wave of internet creators, Butcher’s journey has been one of persistent vision.

傑克·布徹（Jack Butcher）是NFT生態系統中最著名的名字之一。從追逐商業設計的清晰度到成為新互聯網創作者浪潮的關鍵人物，Butcher的旅程一直是持久的願景之一。

Butcher’s story didn’t begin in the meme coin trenches. It started in the agencies of London and New York where he cut his teeth as a commercial designer.

Butcher的故事並不是在模因硬幣戰es中開始的。它始於倫敦和紐約的機構，在那裡他以商業設計師的身份咬牙切齒。

“I bounced around the agency scene for about 10 years. I basically worked in every commercial application of design you can think of,” Butcher says.

Butcher說：“我在代理機構的場景中彈跳了大約10年。我基本上在您可以想到的每項商業設計中工作。”

His agency grind eventually led him to build his own business, Visualize Value, known for its minimalist brand turned art studio that would go on to reshape how the internet thinks about ideas. Many of his visuals were even included in the Almanack of Naval Ravikant book.

他的代理機構Grind最終使他建立了自己的業務，可視化價值，該價值以其簡約的品牌變成了藝術工作室而聞名，該工作室將繼續重塑互聯網對想法的看法。他的許多視覺效果甚至都包含在《海軍ravikant》書籍中。

Butcher’s first interaction with crypto dates back to 2017 when he created blockchain explainer decks for clients at Visualize Value. But it wasn’t until March 2021 that he minted his first NFT on Foundation, a moment he still recalls vividly.

Butcher與加密貨幣的第一次互動可以追溯到2017年，當時他以可視化價值為客戶創建了區塊鏈解釋甲板。但是直到2021年3月，他才鑄造了自己的第一個NFT，這片刻仍然生動地回憶起。

“I always refer to it as that 56k modem moment. Minting your first piece and seeing it arrive there underneath your name. It just felt like a moment in internet history.”

“我總是將其稱為56K調製解調器時刻。鑄造您的第一件作品並在您的名字下方到達那裡。感覺就像是互聯網歷史上的一刻。”

Six months prior to minting Chisel, the UK born Butcher recalls being somewhat dismissive at the NFT space. His perspective shifted when an NFT collector, already a fan of Visualize Value, reached out wanting to own a digital version of his work.

英國出生的屠夫在鑄造鑿子之前的六個月回憶起在NFT空間有些不屑一顧。當NFT收藏家已經是可視化價值的粉絲，他伸出援手想要擁有他的作品的數字版本時，他的觀點發生了變化。

“I was sent a link to OpenSea six or so months before and was like, what is this? It did not capture my attention at all. There was nothing on there that was interesting to me. I just had no idea what I was looking at and clicked out of it quickly,” he says.

他說：“在六個月前，我被發送了指向Opensea的鏈接，就像是什麼？它根本沒有吸引我的注意力。那裡沒有什麼讓我有趣的。

But the collector persisted. “He messaged me and said, ‘I would love to collect your work.’ I replied, ‘Sorry, man, I can’t print white ink on black paper. I’ve tried, it’s a nightmare.’”

但是收藏家堅持不懈。 “他告訴我，說，'我很想收集你的作品。'我回答說：“對不起，我無法在黑紙上打印白色墨水。

Jack Butcher grapples with digital ownership

傑克·布徹（Jack Butcher）努力與數字所有權

Butcher credits the team at Foundation for also assisting in helping him change his mind about selling digital art with its beautifully presented UX at the time.

Butcher認為該團隊在基金會上還幫助他幫助他改變了關於當時優美的UX銷售數字藝術的主意。

His early works, particularly many of his 1-of-1 NFTs, showed him grappling with ideas around digital ownership.

他的早期作品，特別是他的1個NFT中的許多作品，向他展示了他圍繞數字所有權的想法。

“A lot of my early pieces are trying to describe the mechanics that make it possible for people to own and trade digital property. As an artist, being able to make the artwork the product, rather than a marketing system for some other product or service was a game changer,” Butcher says.

Butcher說：“我的許多早期作品都試圖描述使人們擁有和交易數字財產的機制。作為一名藝術家，能夠使藝術品成為產品，而不是其他產品或服務的營銷系統是改變遊戲規則的人。”

That change crystallized with NFTs, Explained, a 1-of-1 that sold for 74 ETH in March 2021. It encapsulated the design philosophy he’d been refining for years. “A lot of the genesis of the stuff I’m doing now is kind of in that piece,” Butcher says.

這種變化與NFT結晶，解釋​​說，這是2021年3月以74 ETH售出的1個。它封裝了他多年來一直精煉的設計理念。屠夫說：“我現在正在做的事情的許多起源都是在那件作品中。”

Jack Butcher and the Naval Effect

傑克·布徹（Jack Butcher）和海軍效應

One of the most pivotal influences on Jack Butcher’s creative evolution wasn’t another designer, it was tech philosopher and investor Naval Ravikant. “That was a series of massive unlocks in my mind,” Butcher recalls of initially stumbling upon Naval’s now iconic tweet thread How to Get Rich (without getting lucky).

對傑克·布徹（Jack Butcher）的創意發展的最關鍵影響之一不是另一位設計師，它是科技哲學家和投資者海軍拉維坎特（Ravikant）。屠夫回憶說：“這是我腦海中的一系列大規模解鎖。”

At the time, Butcher was running his own agency but feeling boxed in by the limitations of traditional client work. But Naval’s mental models had a profound effect. They offered a lens for seeing the internet as leverage, where code, content, and capital worked around the clock.

當時，Butcher正在經營自己的代理機構，但由於傳統客戶工作的局限性而感到坦率。但是海軍的心理模式產生了深遠的影響。他們提供了一個將互聯網視為槓桿作用的鏡頭，代碼，內容和資本全天可工作。

Inspired, Butcher began visualizing ideas from the thread in his signature minimalist style.

受到啟發的，屠夫開始以他的標誌性極簡主義風格從線程中想像思想。

“That was a huge inflection point in my story when I was trying to build these independent agency businesses. I had no real exposure or experience to the world of software and media. Just straight up agency experience. Naval’s wisdom really helped with how I’d been thinking the world works versus how it actually works. I dove into that and visualized some of those ideas from the thread.”

“當我試圖建立這些獨立的代理商業務時，這是我故事中的一個巨大拐點。我對軟件和媒體的世界沒有真正的曝光或經驗。只需直接提高代理商的經驗。海軍的智慧確實有助於我認為世界的工作方式，而實際上是如何運作的。我對此進行了工作。我對此進行了努力。

Things came full circle when Butcher’s graphics were included in Eric Jorgenson’s The Almanack of Naval Ravikant, a curated collection of Naval’s wisdom that became a cult favorite in tech and crypto circles.

埃里克·喬根森（Eric Jorgenson）的《海軍拉維坎特（Naval Ravikant）的年輕人》（Naval Ravikant）中包含了屠夫的圖形，這是整個圈子，這是海軍智慧的策劃集合，成為技術和加密cirdles中的最愛。

“It massively changed my life. I’m still grateful that I stumbled upon those ideas and credit those frameworks for a lot of the massive inflection points in my personal journey and how I thought about putting work out into the world.”

“這極大地改變了我的生活。我仍然很感激我偶然發現了這些想法，並將這些框架歸功於我的個人旅程中的許多巨大拐點，以及我如何看待將鍛煉推向世界。”

Jack Butcher’s onchain experiments Checks and Opepen

傑克·布徹（Jack Butcher）的OnChain實驗檢查和Opepen

Butcher didn’t just create two of the most iconic NFT projects of the last few years, he used them as onchain experiments in internet culture.

Butcher不僅創建了過去幾年中最具標誌性的NFT項目，而且還將它們用作互聯網文化中的OnChain實驗。

Launched on January 3, 2023,

於2023年1月3日推出