在杰克·布彻（Jack Butcher）成为NFT生态系统中的家喻户晓之前 - 在检查之前，在Opepen之前

在杰克·布彻（Jack Butcher）成为NFT生态系统中的家喻户晓的名字之前，他在2021年的Landmark 74 ETH（123500美元）出售之前进行了检查之前，他只是一个设计师，他只是一个设计师。

Jack Butcher is one of the most well-known names in the NFT ecosystem. From his early days chasing clarity in commercial design to becoming a key figure in the new wave of internet creators, Butcher’s journey has been one of persistent vision.

杰克·布彻（Jack Butcher）是NFT生态系统中最著名的名字之一。从追逐商业设计的清晰度到成为新互联网创作者浪潮的关键人物，Butcher的旅程一直是持久的愿景之一。

Butcher’s story didn’t begin in the meme coin trenches. It started in the agencies of London and New York where he cut his teeth as a commercial designer.

Butcher的故事并不是在模因硬币战es中开始的。它始于伦敦和纽约的机构，在那里他以商业设计师的身份咬牙切齿。

“I bounced around the agency scene for about 10 years. I basically worked in every commercial application of design you can think of,” Butcher says.

Butcher说：“我在代理机构的场景中弹跳了大约10年。我基本上在您可以想到的每项商业设计中工作。”

His agency grind eventually led him to build his own business, Visualize Value, known for its minimalist brand turned art studio that would go on to reshape how the internet thinks about ideas. Many of his visuals were even included in the Almanack of Naval Ravikant book.

他的代理机构Grind最终使他建立了自己的业务，可视化价值，该价值以其简约的品牌变成了艺术工作室而闻名，该工作室将继续重塑互联网对想法的看法。他的许多视觉效果甚至都包含在《海军ravikant》书籍中。

Butcher’s first interaction with crypto dates back to 2017 when he created blockchain explainer decks for clients at Visualize Value. But it wasn’t until March 2021 that he minted his first NFT on Foundation, a moment he still recalls vividly.

Butcher与加密货币的第一次互动可以追溯到2017年，当时他以可视化价值为客户创建了区块链解释甲板。但是直到2021年3月，他才铸造了自己的第一个NFT，这片刻仍然生动地回忆起。

“I always refer to it as that 56k modem moment. Minting your first piece and seeing it arrive there underneath your name. It just felt like a moment in internet history.”

“我总是将其称为56K调制解调器时刻。铸造您的第一件作品并在您的名字下方到达那里。感觉就像是互联网历史上的一刻。”

Six months prior to minting Chisel, the UK born Butcher recalls being somewhat dismissive at the NFT space. His perspective shifted when an NFT collector, already a fan of Visualize Value, reached out wanting to own a digital version of his work.

英国出生的屠夫在铸造凿子之前的六个月回忆起在NFT空间有些不屑一顾。当NFT收藏家已经是可视化价值的粉丝，他伸出援手想要拥有他的作品的数字版本时，他的观点发生了变化。

“I was sent a link to OpenSea six or so months before and was like, what is this? It did not capture my attention at all. There was nothing on there that was interesting to me. I just had no idea what I was looking at and clicked out of it quickly,” he says.

他说：“在六个月前，我被发送了指向Opensea的链接，就像是什么？它根本没有吸引我的注意力。那里没有什么让我有趣的。

But the collector persisted. “He messaged me and said, ‘I would love to collect your work.’ I replied, ‘Sorry, man, I can’t print white ink on black paper. I’ve tried, it’s a nightmare.’”

但是收藏家坚持不懈。 “他告诉我，说，'我很想收集你的作品。'我回答说：“对不起，我无法在黑纸上打印白色墨水。

Jack Butcher grapples with digital ownership

杰克·布彻（Jack Butcher）努力与数字所有权

Butcher credits the team at Foundation for also assisting in helping him change his mind about selling digital art with its beautifully presented UX at the time.

Butcher认为该团队在基金会上还帮助他帮助他改变了关于当时优美的UX销售数字艺术的主意。

His early works, particularly many of his 1-of-1 NFTs, showed him grappling with ideas around digital ownership.

他的早期作品，特别是他的1个NFT中的许多作品，向他展示了他围绕数字所有权的想法。

“A lot of my early pieces are trying to describe the mechanics that make it possible for people to own and trade digital property. As an artist, being able to make the artwork the product, rather than a marketing system for some other product or service was a game changer,” Butcher says.

Butcher说：“我的许多早期作品都试图描述使人们拥有和交易数字财产的机制。作为一名艺术家，能够使艺术品成为产品，而不是其他产品或服务的营销系统是改变游戏规则的人。”

That change crystallized with NFTs, Explained, a 1-of-1 that sold for 74 ETH in March 2021. It encapsulated the design philosophy he’d been refining for years. “A lot of the genesis of the stuff I’m doing now is kind of in that piece,” Butcher says.

这种变化与NFT结晶，解释​​说，这是2021年3月以74 ETH售出的1个。它封装了他多年来一直精炼的设计理念。屠夫说：“我现在正在做的事情的许多起源都是在那件作品中。”

Jack Butcher and the Naval Effect

杰克·布彻（Jack Butcher）和海军效应

One of the most pivotal influences on Jack Butcher’s creative evolution wasn’t another designer, it was tech philosopher and investor Naval Ravikant. “That was a series of massive unlocks in my mind,” Butcher recalls of initially stumbling upon Naval’s now iconic tweet thread How to Get Rich (without getting lucky).

对杰克·布彻（Jack Butcher）的创意发展的最关键影响之一不是另一位设计师，它是科技哲学家和投资者海军拉维坎特（Ravikant）。屠夫回忆说：“这是我脑海中的一系列大规模解锁。”

At the time, Butcher was running his own agency but feeling boxed in by the limitations of traditional client work. But Naval’s mental models had a profound effect. They offered a lens for seeing the internet as leverage, where code, content, and capital worked around the clock.

当时，Butcher正在经营自己的代理机构，但由于传统客户工作的局限性而感到坦率。但是海军的心理模式产生了深远的影响。他们提供了一个将互联网视为杠杆作用的镜头，代码，内容和资本全天可工作。

Inspired, Butcher began visualizing ideas from the thread in his signature minimalist style.

受到启发的，屠夫开始以他的标志性极简主义风格从线程中想象思想。

“That was a huge inflection point in my story when I was trying to build these independent agency businesses. I had no real exposure or experience to the world of software and media. Just straight up agency experience. Naval’s wisdom really helped with how I’d been thinking the world works versus how it actually works. I dove into that and visualized some of those ideas from the thread.”

“当我试图建立这些独立的代理商业务时，这是我故事中的一个巨大拐点。我对软件和媒体的世界没有真正的曝光或经验。只需直接提高代理商的经验。海军的智慧确实有助于我认为世界的工作方式，而实际上是如何运作的。我对此进行了工作。我对此进行了努力。

Things came full circle when Butcher’s graphics were included in Eric Jorgenson’s The Almanack of Naval Ravikant, a curated collection of Naval’s wisdom that became a cult favorite in tech and crypto circles.

埃里克·乔根森（Eric Jorgenson）的《海军拉维坎特（Naval Ravikant）的年轻人》（Naval Ravikant）中包含了屠夫的图形，这是整个圈子，这是海军智慧的策划集合，成为技术和加密cirdles中的最爱。

“It massively changed my life. I’m still grateful that I stumbled upon those ideas and credit those frameworks for a lot of the massive inflection points in my personal journey and how I thought about putting work out into the world.”

“这极大地改变了我的生活。我仍然很感激我偶然发现了这些想法，并将这些框架归功于我的个人旅程中的许多巨大拐点，以及我如何看待将锻炼推向世界。”

Jack Butcher’s onchain experiments Checks and Opepen

杰克·布彻（Jack Butcher）的OnChain实验检查和Opepen

Butcher didn’t just create two of the most iconic NFT projects of the last few years, he used them as onchain experiments in internet culture.

Butcher不仅创建了过去几年中最具标志性的NFT项目，而且还将它们用作互联网文化中的OnChain实验。

Launched on January 3, 2023,

于2023年1月3日推出