新的IPO矩陣：重建用戶參與新產品的路徑

在加密行業的周期性浪潮中，IPO一直是整個公牛和熊市的重要策略之一。

In the cyclical wave of the crypto industry, IPOs have always been one of the important strategies throughout the bull and bear markets. It not only carries the user's desire for early dividends, but also reflects the comprehensive strength of the platform's screening ability, resource integration ability and product design ability.

在加密行業的周期性浪潮中，IPO一直是整個公牛和熊市的重要策略之一。它不僅具有用戶對早期股息的渴望，而且還反映了平台篩選能力，資源集成能力和產品設計能力的全面優勢。

However, in reality, most users are discouraged by information asymmetry, high entry barriers, complex profit paths, and limited liquidity.

但是，實際上，大多數用戶都被信息不對稱，高入口障礙，複雜的利潤路徑和有限的流動性所灰心。

As the world's leading digital asset platform, Gate.io takes "maximizing user value" as its core starting point and launches four new product matrices covering the entire link of "investment-interaction-coin holding-income", breaking the fragmentation of traditional new product launches and creating a new paradigm of new product launches with low barriers, high efficiency, and high certainty.

作為世界領先的數字資產平台，Gate.IO將“最大化用戶價值”作為其核心起點，並推出了四個新產品矩陣，涵蓋了“投資相互作用 - 固定收益”的整個鏈接，打破了傳統新產品發射的碎片，並創建了新產品的新範式，具有低障礙物，低障礙物，高效率，高效率和高度限制。

This matrix not only reconstructs the path for users to participate in new IPOs, but also builds a complete operational closed loop from traffic acquisition, user conversion to value sedimentation, providing a new solution for user growth and project cold start.

該矩陣不僅重建了用戶參與新IPO的路徑，而且還建立了一個完整的操作封閉環，從交通獲取，用戶轉換到價值沉積，為用戶增長和項目冷啟動提供了新的解決方案。

Starting from the "dilemma of new listings": user needs reconstruct the logic of new listings

從“新清單的困境”開始：用戶需要重建新列表的邏輯

In traditional cognition, new stock issuance often means "game of luck" and "gamble of information":

在傳統認知中，新股票發行通常意味著“運氣遊戲”和“信息賭博”：

- The platform randomly announces an airdrop to distribute tokens, but the threshold is high and the liquidity is poor, which makes users feel that the harvest is small and the participation is low;

- 該平台隨機宣布了一個空投來分發令牌，但是門檻很高，流動性很差，這使用戶感到收穫很小，參與度很低；

- The project party announces a new listing, but the project quality is mixed, and there are few opportunities for in-depth participation, which makes users unable to maximize their returns;

- 項目黨宣布了新的上市，但是項目質量好壞參半，幾乎沒有什麼機會進行深入參與，這使用戶無法最大程度地提高其回報；

- The community spontaneously introduces new coins and builds momentum, but the maintenance cost is high and the efficiency is low, and it is difficult to form a sustainable closed loop.

- 社區自發地引入了新的硬幣並建立動力，但是維護成本很高，效率很低，很難形成可持續的封閉循環。

Based on the platform's many years of experience in new coin issuance and operation, Gate.io focuses on the core demands of users and forms a product closed loop with Launchpad, CandyDrop, HODLer Airdrop and Launchpool as the core, around the four major goals of convenient participation, risk diversification, clear returns and retention drive, providing new coin issuance participants with a full cycle path from "investment-interaction-holding-return".

基於該平台在新硬幣發行和運營方面的多年經驗，Gate.io專注於用戶的核心需求，並與LaunchPad，Candydrop，Hodler Airdrop和Launchpool成為核心，圍繞著核心的四個主要目標，即方便的參與，風險多樣化，清晰的回報和轉發率的參與者，提供了新的COIN參與者，從而提供了全新的參與者。

Gate.io's IPO Matrix "Four Engines": Linking the Value of Users' Full Life Cycle

GATE.IO的IPO矩陣“四個發動機”：鏈接用戶的全生命週期的價值

1. CandyDrop: A lightweight airdrop engine built from scratch

1。糖果：從頭開始建造的輕量級氣流發動機

CandyDrop is an interactive airdrop platform designed by Gate.io to lower the threshold for user participation. Users can obtain "candy" by completing simple tasks (such as trading, recharging, inviting friends), and then participate in the lottery to share the new project token airdrop.

CandyDrop是一個由Gate.IO設計的交互式空調平台，可降低用戶參與的閾值。用戶可以通過完成簡單的任務（例如交易，充電，邀請朋友）來獲得“糖果”，然後參與彩票分享新項目，使其具有標誌性的Airdrop。

Product value highlights:

產品價值亮點：

Lightweight and engaging, focusing on user experience optimization

輕巧和吸引人，專注於用戶體驗優化

Lower barriers to entry and increase participation

降低進入和增加參與的障礙

Contribute to the community and realize multi-party win-win

為社區做出貢獻，並實現多方雙贏

Data performance:

數據性能：

In past CandyDrop events, users shared nearly $60,000, demonstrating the project's strong popularity and conversion power.

在過去的CandyDrop活動中，用戶分享了近60,000美元，展示了該項目的強大知名度和轉換功率。

2. HODLer Airdrop: Breaking the “Hold Coins and Enjoy” Model of Staking and Locking

2。霍德勒空投：打破“握住硬幣並享受”的模型

Most traditional airdrops require locking or pledging assets, which not only has a high threshold, but also loses liquidity. Gate.io HODLer Airdrop pioneered the "no lock-up required, just hold coins and enjoy airdrops" model - you only need to hold 1 GT to get high-quality project airdrop rewards, and support participating in multiple projects at the same time.

大多數傳統的氣滴都需要鎖定或承諾資產，這不僅具有很高的門檻，而且會失去流動性。 GATE.IO HODLER AIRDROP開創了“不需要鎖定，只需握住硬幣並享受Airdrops”模型 - 您只需要持有1 GT即可獲得高質量的Project Project airdrop Rewards，並同時支持參與多個項目。

Product value highlights:

產品價值亮點：

Breaking the model of "locking coins to enjoy airdrops"

打破“鎖定硬幣以享受氣水”的模型

Pioneering the concept of "holding coins to enjoy airdrops"

開創“持有硬幣享受氣水”的概念

Continuously provide high-quality project airdrops

連續提供高質量的項目氣流

Data performance:

數據性能：

Since the launch of HODLer Airdrop, the GT holding rate has increased significantly, and the user activity in the ecosystem has been continuously stimulated. HODLer Airdrop is not only a stable source of income for users, but also a core tool for increasing the value of the GT ecosystem.

自Hodler Airdrop推出以來，GT保持率顯著提高，並且生態系統中的用戶活動已不斷受到刺激。 Hodler Airdrop不僅是用戶的穩定收入來源，而且還是增加GT生態系統價值的核心工具。

3. Launchpool: a flexible and high-yield asset appreciation channel

3.發射池：靈活而高收益的資產升值渠道

Launchpool is a token staking mining platform provided by Gate.io. Users can obtain new project token rewards by staking mainstream assets or platform coins (such as GT, USDT, ETH, etc.).

Launchpool是Gate.io提供的代幣鑄業平台。用戶可以通過存放主流資產或平台硬幣（例如GT，USDT，ETH等）來獲得新的項目令牌獎勵。

Product value highlights:

產品價值亮點：

Provide a flexible and efficient mining model

提供靈活有效的採礦模型

Open up the channel between medium- and long-term coins

在中期和長期硬幣之間打開通道

Maximize the utilization of user assets

最大化用戶資產的利用

Data performance:

數據性能：

Launchpool has launched multiple batches of coins, and the subscription rate and return rate are excellent, demonstrating the recognition of users for the project and the platform. Launchpool opens up the channel between medium- and long-term holdings and new coin earnings, becoming an “asset multiplier amplifier” for users.

Launchpool推出了多批硬幣，訂閱率和退貨率很高，這表明了對項目和平台的用戶的識別。 Launchpool開設了中型和長期持有和新硬幣收益之間的渠道，成為用戶的“資產乘數放大器”。

4. Launchpad: Value discoverer for quality projects and early ticket for users

4.啟動板：高質量項目的價值發現者和用戶的早期機票

Launchpad is an innovative exchange token issuance platform launched by Gate

LaunchPad是Gate啟動的創新交換令牌發行平台