The New IPO Matrix: Reconstructing the Path for Users to Participate in New Offerings

In the cyclical wave of the crypto industry, IPOs have always been one of the important strategies throughout the bull and bear markets. It not only carries the user's desire for early dividends, but also reflects the comprehensive strength of the platform's screening ability, resource integration ability and product design ability.

However, in reality, most users are discouraged by information asymmetry, high entry barriers, complex profit paths, and limited liquidity.

As the world's leading digital asset platform, Gate.io takes "maximizing user value" as its core starting point and launches four new product matrices covering the entire link of "investment-interaction-coin holding-income", breaking the fragmentation of traditional new product launches and creating a new paradigm of new product launches with low barriers, high efficiency, and high certainty.

This matrix not only reconstructs the path for users to participate in new IPOs, but also builds a complete operational closed loop from traffic acquisition, user conversion to value sedimentation, providing a new solution for user growth and project cold start.

Starting from the "dilemma of new listings": user needs reconstruct the logic of new listings

In traditional cognition, new stock issuance often means "game of luck" and "gamble of information":

- The platform randomly announces an airdrop to distribute tokens, but the threshold is high and the liquidity is poor, which makes users feel that the harvest is small and the participation is low;

- The project party announces a new listing, but the project quality is mixed, and there are few opportunities for in-depth participation, which makes users unable to maximize their returns;

- The community spontaneously introduces new coins and builds momentum, but the maintenance cost is high and the efficiency is low, and it is difficult to form a sustainable closed loop.

Based on the platform's many years of experience in new coin issuance and operation, Gate.io focuses on the core demands of users and forms a product closed loop with Launchpad, CandyDrop, HODLer Airdrop and Launchpool as the core, around the four major goals of convenient participation, risk diversification, clear returns and retention drive, providing new coin issuance participants with a full cycle path from "investment-interaction-holding-return".

Gate.io's IPO Matrix "Four Engines": Linking the Value of Users' Full Life Cycle

1. CandyDrop: A lightweight airdrop engine built from scratch

CandyDrop is an interactive airdrop platform designed by Gate.io to lower the threshold for user participation. Users can obtain "candy" by completing simple tasks (such as trading, recharging, inviting friends), and then participate in the lottery to share the new project token airdrop.

Product value highlights:

Lightweight and engaging, focusing on user experience optimization

Lower barriers to entry and increase participation

Contribute to the community and realize multi-party win-win

Data performance:

In past CandyDrop events, users shared nearly $60,000, demonstrating the project's strong popularity and conversion power.

2. HODLer Airdrop: Breaking the “Hold Coins and Enjoy” Model of Staking and Locking

Most traditional airdrops require locking or pledging assets, which not only has a high threshold, but also loses liquidity. Gate.io HODLer Airdrop pioneered the "no lock-up required, just hold coins and enjoy airdrops" model - you only need to hold 1 GT to get high-quality project airdrop rewards, and support participating in multiple projects at the same time.

Product value highlights:

Breaking the model of "locking coins to enjoy airdrops"

Pioneering the concept of "holding coins to enjoy airdrops"

Continuously provide high-quality project airdrops

Data performance:

Since the launch of HODLer Airdrop, the GT holding rate has increased significantly, and the user activity in the ecosystem has been continuously stimulated. HODLer Airdrop is not only a stable source of income for users, but also a core tool for increasing the value of the GT ecosystem.

3. Launchpool: a flexible and high-yield asset appreciation channel

Launchpool is a token staking mining platform provided by Gate.io. Users can obtain new project token rewards by staking mainstream assets or platform coins (such as GT, USDT, ETH, etc.).

Product value highlights:

Provide a flexible and efficient mining model

Open up the channel between medium- and long-term coins

Maximize the utilization of user assets

Data performance:

Launchpool has launched multiple batches of coins, and the subscription rate and return rate are excellent, demonstrating the recognition of users for the project and the platform. Launchpool opens up the channel between medium- and long-term holdings and new coin earnings, becoming an “asset multiplier amplifier” for users.

4. Launchpad: Value discoverer for quality projects and early ticket for users

Launchpad is an innovative exchange token issuance platform launched by Gate