新的IPO矩阵：重建用户参与新产品的路径

在加密行业的周期性浪潮中，IPO一直是整个公牛和熊市的重要策略之一。

In the cyclical wave of the crypto industry, IPOs have always been one of the important strategies throughout the bull and bear markets. It not only carries the user's desire for early dividends, but also reflects the comprehensive strength of the platform's screening ability, resource integration ability and product design ability.

在加密行业的周期性浪潮中，IPO一直是整个公牛和熊市的重要策略之一。它不仅具有用户对早期股息的渴望，而且还反映了平台筛选能力，资源集成能力和产品设计能力的全面优势。

However, in reality, most users are discouraged by information asymmetry, high entry barriers, complex profit paths, and limited liquidity.

但是，实际上，大多数用户都被信息不对称，高入口障碍，复杂的利润路径和有限的流动性所灰心。

As the world's leading digital asset platform, Gate.io takes "maximizing user value" as its core starting point and launches four new product matrices covering the entire link of "investment-interaction-coin holding-income", breaking the fragmentation of traditional new product launches and creating a new paradigm of new product launches with low barriers, high efficiency, and high certainty.

作为世界领先的数字资产平台，Gate.IO将“最大化用户价值”作为其核心起点，并推出了四个新产品矩阵，涵盖了“投资相互作用 - 固定收益”的整个链接，打破了传统新产品发射的碎片，并创建了新产品的新范式，具有低障碍物，低障碍物，高效率，高效率和高度限制。

This matrix not only reconstructs the path for users to participate in new IPOs, but also builds a complete operational closed loop from traffic acquisition, user conversion to value sedimentation, providing a new solution for user growth and project cold start.

该矩阵不仅重建了用户参与新IPO的路径，而且还建立了一个完整的操作封闭环，从交通获取，用户转换到价值沉积，为用户增长和项目冷启动提供了新的解决方案。

Starting from the "dilemma of new listings": user needs reconstruct the logic of new listings

从“新清单的困境”开始：用户需要重建新列表的逻辑

In traditional cognition, new stock issuance often means "game of luck" and "gamble of information":

在传统认知中，新股票发行通常意味着“运气游戏”和“信息赌博”：

- The platform randomly announces an airdrop to distribute tokens, but the threshold is high and the liquidity is poor, which makes users feel that the harvest is small and the participation is low;

- 该平台随机宣布了一个空投来分发令牌，但是门槛很高，流动性很差，这使用户感到收获很小，参与度很低；

- The project party announces a new listing, but the project quality is mixed, and there are few opportunities for in-depth participation, which makes users unable to maximize their returns;

- 项目党宣布了新的上市，但是项目质量好坏参半，几乎没有什么机会进行深入参与，这使用户无法最大程度地提高其回报；

- The community spontaneously introduces new coins and builds momentum, but the maintenance cost is high and the efficiency is low, and it is difficult to form a sustainable closed loop.

- 社区自发地引入了新的硬币并建立动力，但是维护成本很高，效率很低，很难形成可持续的封闭循环。

Based on the platform's many years of experience in new coin issuance and operation, Gate.io focuses on the core demands of users and forms a product closed loop with Launchpad, CandyDrop, HODLer Airdrop and Launchpool as the core, around the four major goals of convenient participation, risk diversification, clear returns and retention drive, providing new coin issuance participants with a full cycle path from "investment-interaction-holding-return".

基于该平台在新硬币发行和运营方面的多年经验，Gate.io专注于用户的核心需求，并与LaunchPad，Candydrop，Hodler Airdrop和Launchpool成为核心，围绕着核心的四个主要目标，即方便的参与，风险多样化，清晰的回报和转发率的参与者，提供了新的COIN参与者，从而提供了全新的参与者。

Gate.io's IPO Matrix "Four Engines": Linking the Value of Users' Full Life Cycle

GATE.IO的IPO矩阵“四个发动机”：链接用户的全生命周期的价值

1. CandyDrop: A lightweight airdrop engine built from scratch

1。糖果：从头开始建造的轻量级气流发动机

CandyDrop is an interactive airdrop platform designed by Gate.io to lower the threshold for user participation. Users can obtain "candy" by completing simple tasks (such as trading, recharging, inviting friends), and then participate in the lottery to share the new project token airdrop.

CandyDrop是一个由Gate.IO设计的交互式空调平台，可降低用户参与的阈值。用户可以通过完成简单的任务（例如交易，充电，邀请朋友）来获得“糖果”，然后参与彩票分享新项目，使其具有标志性的Airdrop。

Product value highlights:

产品价值亮点：

Lightweight and engaging, focusing on user experience optimization

轻巧和吸引人，专注于用户体验优化

Lower barriers to entry and increase participation

降低进入和增加参与的障碍

Contribute to the community and realize multi-party win-win

为社区做出贡献，并实现多方双赢

Data performance:

数据性能：

In past CandyDrop events, users shared nearly $60,000, demonstrating the project's strong popularity and conversion power.

在过去的CandyDrop活动中，用户分享了近60,000美元，展示了该项目的强大知名度和转换功率。

2. HODLer Airdrop: Breaking the “Hold Coins and Enjoy” Model of Staking and Locking

2。霍德勒空投：打破“握住硬币并享受”的模型

Most traditional airdrops require locking or pledging assets, which not only has a high threshold, but also loses liquidity. Gate.io HODLer Airdrop pioneered the "no lock-up required, just hold coins and enjoy airdrops" model - you only need to hold 1 GT to get high-quality project airdrop rewards, and support participating in multiple projects at the same time.

大多数传统的气滴都需要锁定或承诺资产，这不仅具有很高的门槛，而且会失去流动性。 GATE.IO HODLER AIRDROP开创了“不需要锁定，只需握住硬币并享受Airdrops”模型 - 您只需要持有1 GT即可获得高质量的Project Project airdrop Rewards，并同时支持参与多个项目。

Product value highlights:

产品价值亮点：

Breaking the model of "locking coins to enjoy airdrops"

打破“锁定硬币以享受气水”的模型

Pioneering the concept of "holding coins to enjoy airdrops"

开创“持有硬币享受气水”的概念

Continuously provide high-quality project airdrops

连续提供高质量的项目气流

Data performance:

数据性能：

Since the launch of HODLer Airdrop, the GT holding rate has increased significantly, and the user activity in the ecosystem has been continuously stimulated. HODLer Airdrop is not only a stable source of income for users, but also a core tool for increasing the value of the GT ecosystem.

自Hodler Airdrop推出以来，GT保持率显着提高，并且生态系统中的用户活动已不断受到刺激。 Hodler Airdrop不仅是用户的稳定收入来源，而且还是增加GT生态系统价值的核心工具。

3. Launchpool: a flexible and high-yield asset appreciation channel

3.发射池：灵活而高收益的资产升值渠道

Launchpool is a token staking mining platform provided by Gate.io. Users can obtain new project token rewards by staking mainstream assets or platform coins (such as GT, USDT, ETH, etc.).

Launchpool是Gate.io提供的代币铸业平台。用户可以通过存放主流资产或平台硬币（例如GT，USDT，ETH等）来获得新的项目令牌奖励。

Product value highlights:

产品价值亮点：

Provide a flexible and efficient mining model

提供灵活有效的采矿模型

Open up the channel between medium- and long-term coins

在中期和长期硬币之间打开通道

Maximize the utilization of user assets

最大化用户资产的利用

Data performance:

数据性能：

Launchpool has launched multiple batches of coins, and the subscription rate and return rate are excellent, demonstrating the recognition of users for the project and the platform. Launchpool opens up the channel between medium- and long-term holdings and new coin earnings, becoming an “asset multiplier amplifier” for users.

Launchpool推出了多批硬币，订阅率和退货率很高，这表明了对项目和平台的用户的识别。 Launchpool开设了中型和长期持有和新硬币收益之间的渠道，成为用户的“资产乘数放大器”。

4. Launchpad: Value discoverer for quality projects and early ticket for users

4.启动板：高质量项目的价值发现者和用户的早期机票

Launchpad is an innovative exchange token issuance platform launched by Gate

LaunchPad是Gate启动的创新交换令牌发行平台