FOLD啟動比特幣禮品卡，向3000億美元的美國零售禮品卡市場開放比特幣

領先的比特幣金融服務公司Fold最近宣布推出其比特幣禮品卡，這標誌著將比特幣集成到3000億美元的美國零售禮品卡市場中的第一步。

Fold, a leading Bitcoin financial services company, today announced the launch of its Bitcoin Gift Card, marking the first step in integrating Bitcoin into the $300 billion U.S. retail gift card market. The product allows consumers to purchase and gift bitcoin through familiar retail channels. Available now at Fold’s website, the product is expected to expand to major retailers nationwide throughout the year.

領先的比特幣金融服務公司Fold今天宣布推出其比特幣禮品卡，這是將比特幣集成到3000億美元的美國零售禮品卡市場中的第一步。該產品允許消費者通過熟悉的零售渠道購買和禮品比特幣。該產品現在在Fold的網站上可用，該產品有望在全年全年擴展到全國的主要零售商。

Fold’s Bitcoin Gift Card can be purchased for personal savings or as a gift, redeemable via the Fold app. “Once you buy that gift card, you can give it to someone or use it yourself. You open the Fold app, and your bitcoin appears,” said Will Reeves, Chairman and CEO of Fold, in an interview with Bitcoin Magazine. Initially available at Fold.com, the product will soon reach physical and online retail shelves, bringing Bitcoin to everyday shopping experiences.

Fold的比特幣禮品卡可以以個人儲蓄或作為禮品購買，可通過Fold應用兌換。 “一旦購買了該禮品卡，就可以將其贈送給某人或自己使用。您打開了Fold應用程序，並出現了比特幣。” Fold董事長兼首席執行官Will Reeves在接受Bitcoin Magazine採訪時說。最初在Fold.com上可用，該產品將很快到達物理和在線零售貨架，將比特幣帶入日常購物體驗。

This launch positions Fold as a trailblazer in making Bitcoin accessible through gift cards, the most popular gift in America.

該發射位置是開拓者，可以通過禮品卡（美國最受歡迎的禮物）訪問比特幣。

“We’re now talking about Bitcoin gift cards on sale on the racks of the largest retailers in the country. You can pick up Bitcoin at the checkout line, buy it for yourself, or share it as a gift,” Reeves said.

里夫斯說：“我們現在談論的是在該國最大零售商的架子上出售的比特幣禮品卡。您可以在結帳行中拿起比特幣，自己購買或作為禮物分享。”

The gift card, a white Bitcoin “B,” adorned by vibrant orange, taps into the retail market’s demand for alternative assets, following the success of Costco’s $200 million monthly gold sales.

在Costco每月2億美元的每月黃金銷售成功之後，禮品卡是一個由充滿活力的橙色裝飾的白色比特幣“ B”，它刺激了零售市場對替代資產的需求。

Fold’s partnership with Totus, a gift card issuance provider, enables distribution through over 150,000 points of sale nationwide.

Fold與禮品卡發行提供商Totus的合作夥伴關係可以通過全國范圍內的150,000多個銷售點發行。

“In our announcement, we reference one of our partners who has direct distribution into all primary retailers in the country,” Reeves said. While specific retailer names will be revealed later, Fold plans to expand throughout 2025, ensuring Bitcoin’s presence in stores like grocery chains and gas stations. “Throughout the rest of this year, we’ll announce distribution partners, including some of the largest retailers in the US,” Reeves added.

里夫斯說：“在公告中，我們提到了一個直接分配到該國所有主要零售商的合作夥伴。”雖然稍後將透露特定的零售商名稱，但折疊計劃在整個2025年進行擴展，以確保比特幣在雜貨連鎖店和加油站等商店中的存在。 Reeves補充說：“在今年的剩餘時間裡，我們將宣布分銷合作夥伴，包括美國一些最大的零售商。”

The Bitcoin Gift Card targets millions of Americans curious about Bitcoin but hesitant to navigate apps or exchanges.

比特幣禮品卡針對數百萬的美國人對比特幣感到好奇，但猶豫不決地瀏覽應用程序或交流。

“This gift card gives us distribution directly to millions of Americans who may not be buying Bitcoin because they haven’t downloaded a new app, don’t have a brokerage account, or haven’t seen the ETF,” Reeves explained. By leveraging trusted retail channels, Fold is opening a new avenue for Bitcoin adoption.

里夫斯解釋說：“這張禮品卡使我們直接向數百萬美國人分發，他們可能沒有購買比特幣，因為他們沒有下載新的應用程序，沒有經紀帳戶或沒有看到ETF。”通過利用可信賴的零售渠道，Fold正在為採用比特幣的新途徑開放。

Since 2019, Fold has empowered over 600,000 users with Bitcoin-based financial tools, holding over 1,485 Bitcoin in its treasury.

自2019年以來，Fold已使用基於比特幣的財務工具授權了60萬用戶，其財政部擁有1,485多個比特幣。

“I think there’s a real chance by the end of 2025 that Bitcoin becomes the most popular gift in America because of this card,” Reeves predicted.

里夫斯預測：“我認為到2025年底，由於這張卡，比特幣成為美國最受歡迎的禮物。”