FOLD启动比特币礼品卡，向3000亿美元的美国零售礼品卡市场开放比特币

领先的比特币金融服务公司Fold最近宣布推出其比特币礼品卡，这标志着将比特币集成到3000亿美元的美国零售礼品卡市场中的第一步。

Fold, a leading Bitcoin financial services company, today announced the launch of its Bitcoin Gift Card, marking the first step in integrating Bitcoin into the $300 billion U.S. retail gift card market. The product allows consumers to purchase and gift bitcoin through familiar retail channels. Available now at Fold’s website, the product is expected to expand to major retailers nationwide throughout the year.

领先的比特币金融服务公司Fold今天宣布推出其比特币礼品卡，这是将比特币集成到3000亿美元的美国零售礼品卡市场中的第一步。该产品允许消费者通过熟悉的零售渠道购买和礼品比特币。该产品现在在Fold的网站上可用，该产品有望全年扩展到全国的主要零售商。

Fold’s Bitcoin Gift Card can be purchased for personal savings or as a gift, redeemable via the Fold app. “Once you buy that gift card, you can give it to someone or use it yourself. You open the Fold app, and your bitcoin appears,” said Will Reeves, Chairman and CEO of Fold, in an interview with Bitcoin Magazine. Initially available at Fold.com, the product will soon reach physical and online retail shelves, bringing Bitcoin to everyday shopping experiences.

Fold的比特币礼品卡可以以个人储蓄或作为礼品购买，可通过Fold应用兑换。 “一旦购买了该礼品卡，就可以将其赠送给某人或自己使用。您打开了Fold应用程序，并出现了比特币。” Fold董事长兼首席执行官Will Reeves在接受Bitcoin Magazine采访时说。最初在Fold.com上可用，该产品将很快到达物理和在线零售货架，将比特币带入日常购物体验。

This launch positions Fold as a trailblazer in making Bitcoin accessible through gift cards, the most popular gift in America.

该发射位置是开拓者，可以通过礼品卡（美国最受欢迎的礼物）访问比特币。

“We’re now talking about Bitcoin gift cards on sale on the racks of the largest retailers in the country. You can pick up Bitcoin at the checkout line, buy it for yourself, or share it as a gift,” Reeves said.

里夫斯说：“我们现在谈论的是在该国最大零售商的架子上出售的比特币礼品卡。您可以在结帐行中拿起比特币，自己购买或作为礼物分享。”

The gift card, a white Bitcoin “B,” adorned by vibrant orange, taps into the retail market’s demand for alternative assets, following the success of Costco’s $200 million monthly gold sales.

在Costco每月2亿美元的每月黄金销售成功之后，礼品卡是一个由充满活力的橙色装饰的白色比特币“ B”，它刺激了零售市场对替代资产的需求。

Fold’s partnership with Totus, a gift card issuance provider, enables distribution through over 150,000 points of sale nationwide.

Fold与礼品卡发行提供商Totus的合作伙伴关系可以通过全国范围内的150,000多个销售点发行。

“In our announcement, we reference one of our partners who has direct distribution into all primary retailers in the country,” Reeves said. While specific retailer names will be revealed later, Fold plans to expand throughout 2025, ensuring Bitcoin’s presence in stores like grocery chains and gas stations. “Throughout the rest of this year, we’ll announce distribution partners, including some of the largest retailers in the US,” Reeves added.

里夫斯说：“在公告中，我们提到了一个直接分配到该国所有主要零售商的合作伙伴。”虽然稍后将透露特定的零售商名称，但折叠计划在整个2025年进行扩展，以确保比特币在杂货连锁店和加油站等商店中的存在。 Reeves补充说：“在今年的剩余时间里，我们将宣布分销合作伙伴，包括美国一些最大的零售商。”

The Bitcoin Gift Card targets millions of Americans curious about Bitcoin but hesitant to navigate apps or exchanges.

比特币礼品卡针对数百万的美国人对比特币感到好奇，但犹豫不决地浏览应用程序或交流。

“This gift card gives us distribution directly to millions of Americans who may not be buying Bitcoin because they haven’t downloaded a new app, don’t have a brokerage account, or haven’t seen the ETF,” Reeves explained. By leveraging trusted retail channels, Fold is opening a new avenue for Bitcoin adoption.

里夫斯解释说：“这张礼品卡使我们直接向数百万美国人分发，他们可能没有购买比特币，因为他们没有下载新的应用程序，没有经纪帐户或没有看到ETF。”通过利用可信赖的零售渠道，Fold正在为采用比特币的新途径开放。

Since 2019, Fold has empowered over 600,000 users with Bitcoin-based financial tools, holding over 1,485 Bitcoin in its treasury.

自2019年以来，Fold已使用基于比特币的财务工具授权了60万用户，其财政部拥有1,485多个比特币。

“I think there’s a real chance by the end of 2025 that Bitcoin becomes the most popular gift in America because of this card,” Reeves predicted.

里夫斯预测：“我认为到2025年底，由于这张卡，比特币成为美国最受欢迎的礼物。”