ComplexCon 香港展示區塊鏈技術如何改變活動體驗

ng Kong 是全球音樂節在亞洲的首次活動，並取得了巨大成功。 nChain 的 Simit Naik 表示，除了藝術、音樂、時尚和美食之外，這項活動也是測試區塊鏈技術如何透過支撐「實體」仙境來改變活動體驗的完美場所。

ComplexCon Hong Kong was the global festival's first foray into Asia and it was a massive success. But beyond the art, music, fashion and food, the event was the perfect testing ground for how blockchain technology can transform event experiences by seamlessly underpinning a "phygital" wonderland, says Simit Naik of nChain.

ComplexCon 香港是全球音樂節首次進軍亞洲，並取得了巨大成功。 nChain 的 Simit Naik 表示，除了藝術、音樂、時尚和美食之外，這項活動也是區塊鏈技術如何透過無縫支撐「實體」仙境來改變活動體驗的完美試驗場。

Naik is the Director of Strategy at the London-based global tech firm, and speaking to CoinGeek Backstage reporter Claire Celdran on the sidelines of the event, he discussed why having blockchain in the background is essential for the technology's future.

Naik 是這家總部位於倫敦的全球科技公司的策略總監，他在活動間隙接受 CoinGeek Backstage 記者 Claire Celdran 採訪，討論了為什麼區塊鏈在後台對於該技術的未來至關重要。

ComplexCon Hong Kong saw over 30,000 attendees flock to the event, and the vast majority used a blockchain-powered mobile application that was developed by nChain.

ComplexCon Hong Kong 吸引了超過 30,000 名與會者參加此次活動，其中絕大多數人使用了 nChain 開發的區塊鏈行動應用程式。

"The primary benefit of the app is to give the attendees a better experience, drive loyalty to ComplexCon [Hong Kong] and some of the exhibiting brands, and also give us better insight into what people want," Naik explained.

「該應用程式的主要好處是為與會者提供更好的體驗，提高對 ComplexCon [香港] 和一些參展品牌的忠誠度，並讓我們更好地了解人們的需求，」Naik 解釋道。

The app allowed attendees to create a digital collectible of their tickets and gave them access to certain exclusive features, such as presenting useful bits of information, like exclusive drops from some of the designers or exciting presentations at various stands.

該應用程式允許與會者創建其門票的數位收藏品，並允許他們訪問某些獨家功能，例如展示有用的信息，例如一些設計師的獨家掉落或各個展位上令人興奮的演示。

While nChain focused on delivering a smooth and intuitive user experience rather than overtly marketing blockchain technology, everyone who created a digital collectible of their ticket was essentially minting a non-fungible token (NFT).

雖然 nChain 專注於提供流暢直觀的用戶體驗，而不是公開行銷區塊鏈技術，但每個創建門票數位收藏品的人本質上都是在鑄造不可替代的代幣 (NFT)。

"We've onboarded thousands of people onto the Web3 journey without them even knowing, and for us, it's super important because we want to make sure that this technology is always in the background," Naik told CoinGeek Backstage.

「我們已經讓成千上萬的人在他們不知情的情況下踏上了 Web3 之旅，對我們來說，這非常重要，因為我們希望確保這項技術始終處於後台，」Naik 告訴 CoinGeek Backstage。

Finally, Naik noted that while the event was a small sample size, it helped "validate that what we're building and the technology we're using is scalable.” At any one point, thousands of people were using the app, and it handled the traffic seamlessly.

最後，奈克指出，雖然活動的樣本量很小，但它有助於“驗證我們正在建立的內容和我們正在使用的技術是可擴展的。”在任何時候，都有成千上萬的人在使用該應用程序，並且它可以無縫地處理流量。

Scalability has been the Achilles heel for most blockchain networks, with BTC still stuck on seven transactions per second, and ETH, despite moving to proof of stake, still lacking the scaling capability for non-crypto use.

可擴展性一直是大多數區塊鏈網路的致命弱點，BTC 仍然停留在每秒 7 筆交易，而 ETH 儘管轉向了權益證明，但仍然缺乏非加密使用的擴展能力。

Watch: Memeland showcases Web3 utility beyond the digital sphere

觀看：Memeland 展示數位領域之外的 Web3 實用程序

New to blockchain? Check out CoinGeek's Blockchain for Beginners section, the ultimate resource guide to learn more about blockchain technology.

區塊鏈新手？請參閱 CoinGeek 的區塊鏈初學者部分，這是了解更多有關區塊鏈技術的終極資源指南。