ComplexCon Hong Kong Showcases How Blockchain Technology Can Transform Event Experiences

ng Kong was the global festival’s first event in Asia and was a massive success. Beyond the art, music, fashion and food, the event was the perfect venue for testing how blockchain technology can transform event experiences by underpinning a “phygital” wonderland, says nChain’s Simit Naik.

ComplexCon Hong Kong was the global festival's first foray into Asia and it was a massive success. But beyond the art, music, fashion and food, the event was the perfect testing ground for how blockchain technology can transform event experiences by seamlessly underpinning a "phygital" wonderland, says Simit Naik of nChain.

Naik is the Director of Strategy at the London-based global tech firm, and speaking to CoinGeek Backstage reporter Claire Celdran on the sidelines of the event, he discussed why having blockchain in the background is essential for the technology's future.

ComplexCon Hong Kong saw over 30,000 attendees flock to the event, and the vast majority used a blockchain-powered mobile application that was developed by nChain.

"The primary benefit of the app is to give the attendees a better experience, drive loyalty to ComplexCon [Hong Kong] and some of the exhibiting brands, and also give us better insight into what people want," Naik explained.

The app allowed attendees to create a digital collectible of their tickets and gave them access to certain exclusive features, such as presenting useful bits of information, like exclusive drops from some of the designers or exciting presentations at various stands.

While nChain focused on delivering a smooth and intuitive user experience rather than overtly marketing blockchain technology, everyone who created a digital collectible of their ticket was essentially minting a non-fungible token (NFT).

"We've onboarded thousands of people onto the Web3 journey without them even knowing, and for us, it's super important because we want to make sure that this technology is always in the background," Naik told CoinGeek Backstage.

Finally, Naik noted that while the event was a small sample size, it helped "validate that what we're building and the technology we're using is scalable.” At any one point, thousands of people were using the app, and it handled the traffic seamlessly.

Scalability has been the Achilles heel for most blockchain networks, with BTC still stuck on seven transactions per second, and ETH, despite moving to proof of stake, still lacking the scaling capability for non-crypto use.

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