ComplexCon 香港展示区块链技术如何改变活动体验

ng Kong 是全球音乐节在亚洲的首次活动，并取得了巨大成功。 nChain 的 Simit Naik 表示，除了艺术、音乐、时尚和美食之外，此次活动还是测试区块链技术如何通过支撑“物理”仙境来改变活动体验的完美场所。

ComplexCon Hong Kong was the global festival's first foray into Asia and it was a massive success. But beyond the art, music, fashion and food, the event was the perfect testing ground for how blockchain technology can transform event experiences by seamlessly underpinning a "phygital" wonderland, says Simit Naik of nChain.

ComplexCon 香港是全球音乐节首次进军亚洲，并取得了巨大成功。 nChain 的 Simit Naik 表示，除了艺术、音乐、时尚和美食之外，此次活动还是区块链技术如何通过无缝支撑“物理”仙境来改变活动体验的完美试验场。

Naik is the Director of Strategy at the London-based global tech firm, and speaking to CoinGeek Backstage reporter Claire Celdran on the sidelines of the event, he discussed why having blockchain in the background is essential for the technology's future.

Naik 是这家总部位于伦敦的全球科技公司的战略总监，他在活动间隙接受 CoinGeek Backstage 记者 Claire Celdran 采访，讨论了为什么区块链在后台对于该技术的未来至关重要。

ComplexCon Hong Kong saw over 30,000 attendees flock to the event, and the vast majority used a blockchain-powered mobile application that was developed by nChain.

ComplexCon Hong Kong 吸引了超过 30,000 名与会者参加此次活动，其中绝大多数人使用了 nChain 开发的区块链移动应用程序。

"The primary benefit of the app is to give the attendees a better experience, drive loyalty to ComplexCon [Hong Kong] and some of the exhibiting brands, and also give us better insight into what people want," Naik explained.

“该应用程序的主要好处是为与会者提供更好的体验，提高对 ComplexCon [香港] 和一些参展品牌的忠诚度，并让我们更好地了解人们的需求，”Naik 解释道。

The app allowed attendees to create a digital collectible of their tickets and gave them access to certain exclusive features, such as presenting useful bits of information, like exclusive drops from some of the designers or exciting presentations at various stands.

该应用程序允许与会者创建其门票的数字收藏品，并允许他们访问某些独家功能，例如展示有用的信息，例如一些设计师的独家掉落或各个展位上令人兴奋的演示。

While nChain focused on delivering a smooth and intuitive user experience rather than overtly marketing blockchain technology, everyone who created a digital collectible of their ticket was essentially minting a non-fungible token (NFT).

虽然 nChain 专注于提供流畅直观的用户体验，而不是公开营销区块链技术，但每个创建门票数字收藏品的人本质上都是在铸造不可替代的代币 (NFT)。

"We've onboarded thousands of people onto the Web3 journey without them even knowing, and for us, it's super important because we want to make sure that this technology is always in the background," Naik told CoinGeek Backstage.

“我们已经让成千上万的人在他们不知情的情况下踏上了 Web3 之旅，对我们来说，这非常重要，因为我们希望确保这项技术始终处于后台，”Naik 告诉 CoinGeek Backstage。

Finally, Naik noted that while the event was a small sample size, it helped "validate that what we're building and the technology we're using is scalable.” At any one point, thousands of people were using the app, and it handled the traffic seamlessly.

最后，奈克指出，虽然该活动的样本量很小，但它有助于“验证我们正在构建的内容和我们正在使用的技术是可扩展的。”在任何时候，都有成千上万的人在使用该应用程序，并且它可以无缝地处理流量。

Scalability has been the Achilles heel for most blockchain networks, with BTC still stuck on seven transactions per second, and ETH, despite moving to proof of stake, still lacking the scaling capability for non-crypto use.

可扩展性一直是大多数区块链网络的致命弱点，BTC 仍然停留在每秒 7 笔交易，而 ETH 尽管转向了权益证明，但仍然缺乏非加密使用的扩展能力。

Watch: Memeland showcases Web3 utility beyond the digital sphere

观看：Memeland 展示数字领域之外的 Web3 实用程序

New to blockchain? Check out CoinGeek's Blockchain for Beginners section, the ultimate resource guide to learn more about blockchain technology.

区块链新手？查看 CoinGeek 的区块链初学者部分，这是了解更多有关区块链技术的终极资源指南。