Coinbase獲取鏈上廣告平台Spindl，以幫助加密開發人員開病毒

總部位於美國的加密貨幣交易所Coinbase正在購買鏈上廣告平台Spindl，該平台符合其任務，即登上10億用戶。

Coinbase, a leading US-based cryptocurrency exchange, has announced the acquisition of Spindl, an on-chain advertising platform. This move aligns with Coinbase's broader goal of onboarding one billion users, as stated in a recent blog post.

Coinbase是美國領先的加密貨幣交易所，宣布收購Spindl，這是一個鏈上廣告平台。如最近的博客文章中所述，此舉與Coinbase入職10億用戶的更廣泛目標相吻合。

Coinbase aims to enhance the visibility and virality of crypto developers through the Spindl acquisition.

Coinbase旨在通過SPINDL獲取增強加密開發人員的可見性和病毒性。

“We talk with builders every day, and a consistent theme always stands out: builders want to go viral and we want to help them do that. As we've said before, there's a natural flywheel here: we support developers who build on-chain apps, those apps attract users on-chain, and having more users incentivizes more developers to build on-chain.

“我們每天都與建築商進行交談，一個一致的主題總是很突出：建築商想傳播開來，我們想幫助他們做到這一點。正如我們之前說過的，這裡有一個天然的飛輪：我們支持構建鏈應用程序的開發人員，這些應用程序吸引了用戶鏈上的用戶，並讓更多的用戶激勵更多的開發人員構建鏈上的鏈。

And the faster we spin this flywheel, the easier it will be to bring more and more people on-chain. Builder virality is the thing that spins that flywheel faster.”

而且我們旋轉這款飛輪的速度越快，就越容易帶來越來越多的人進行鍊子。建築商的病毒性是飛輪更快的東西。”

Spindl, founded three years ago by an ex-employee of Facebook's advertising department, will contribute to improving the problem of on-chain discovery for builders, operating directly on Base, Coinbase's proprietary blockchain, the announcement adds.

該公告補充說，Spindl是由Facebook廣告部門的前僱員創立的，將有助於改善建築商的鍊鍊發現問題，直接在Coinbase的專有區塊鏈基礎上運營。

Coinbase highlights the challenges faced by builders in acquiring quality users and achieving widespread distribution, which can be addressed through virality and targeted advertising.

Coinbase強調了建築商在獲取優質用戶和實現廣泛分銷方面面臨的挑戰，這可以通過病毒性和有針對性的廣告來解決。

“The Spindl team brings unmatched expertise in on-chain advertising, helping builders accelerate their reach while bringing more users on-chain by connecting builders with both Coinbase users and users across the on-chain economy.

“ Spindl團隊在鏈廣告方面帶來了無與倫比的專業知識，幫助建築商加速了覆蓋範圍，同時通過將建築商與Coinbase用戶和鏈上經濟中的Coinbase用戶和用戶聯繫起來，從而使更多的用戶成為鍊子。

Their work will be crucial to expanding the ways we elevate and support builders, and we're excited for them to hit the ground running.”

他們的工作對於擴大我們提升和支持建築商的方式至關重要，我們很高興他們能夠達到底層的運行。”