Coinbase获取链上广告平台Spindl，以帮助加密开发人员开病毒

总部位于美国的加密货币交易所Coinbase正在购买链上广告平台Spindl，该平台符合其任务，即登上10亿用户。

Coinbase, a leading US-based cryptocurrency exchange, has announced the acquisition of Spindl, an on-chain advertising platform. This move aligns with Coinbase's broader goal of onboarding one billion users, as stated in a recent blog post.

Coinbase是美国领先的加密货币交易所，宣布收购Spindl，这是一个链上广告平台。如最近的博客文章中所述，此举与Coinbase入职10亿用户的更广泛目标相吻合。

Coinbase aims to enhance the visibility and virality of crypto developers through the Spindl acquisition.

Coinbase旨在通过SPINDL获取增强加密开发人员的可见性和病毒性。

“We talk with builders every day, and a consistent theme always stands out: builders want to go viral and we want to help them do that. As we've said before, there's a natural flywheel here: we support developers who build on-chain apps, those apps attract users on-chain, and having more users incentivizes more developers to build on-chain.

“我们每天都与建筑商进行交谈，一个一致的主题总是很突出：建筑商想传播开来，我们想帮助他们做到这一点。正如我们之前说过的，这里有一个天然的飞轮：我们支持构建链应用程序的开发人员，这些应用程序吸引了用户链上的用户，并让更多的用户激励更多的开发人员构建链上的链。

And the faster we spin this flywheel, the easier it will be to bring more and more people on-chain. Builder virality is the thing that spins that flywheel faster.”

而且我们旋转这款飞轮的速度越快，就越容易带来越来越多的人进行链子。建筑商的病毒性是飞轮更快的东西。”

Spindl, founded three years ago by an ex-employee of Facebook's advertising department, will contribute to improving the problem of on-chain discovery for builders, operating directly on Base, Coinbase's proprietary blockchain, the announcement adds.

该公告补充说，Spindl是由Facebook广告部门的前雇员创立的，将有助于改善建筑商的链链发现问题，直接在Coinbase的专有区块链基础上运营。

Coinbase highlights the challenges faced by builders in acquiring quality users and achieving widespread distribution, which can be addressed through virality and targeted advertising.

Coinbase强调了建筑商在获取优质用户和实现广泛分销方面面临的挑战，这可以通过病毒性和有针对性的广告来解决。

“The Spindl team brings unmatched expertise in on-chain advertising, helping builders accelerate their reach while bringing more users on-chain by connecting builders with both Coinbase users and users across the on-chain economy.

“ Spindl团队在链广告方面带来了无与伦比的专业知识，帮助建筑商加速了覆盖范围，同时通过将建筑商与Coinbase用户和链上经济中的Coinbase用户和用户联系起来，从而使更多的用户成为链子。

Their work will be crucial to expanding the ways we elevate and support builders, and we're excited for them to hit the ground running.”

他们的工作对于扩大我们提升和支持建筑商的方式至关重要，我们很高兴他们能够达到底层的运行。”