Cashkaro推出了其正在進行的#CoinsvScashback廣告系列的最新，最大膽的部分 - 一個名為“山羊”的敏銳欺騙

卡什卡羅（Cashkaro）推出了其正在進行的#CoinsvScashback活動中最新，最大膽的部分，這是一個名為“山羊”的敏銳欺騙，靈感來自印度標誌性電視節目Roadies。這部廣告電影幽默地拆除了購物硬幣周圍的炒作，而是對真正的現金返還無與倫比的價值的關注點，從而增強了卡什卡羅（Cashkaro）在該空間中“有史以來最大的”地位。

CashKaro, the leading cashback and coupons platform, has launched the latest and boldest installment of its ongoing #CoinsVSCashback campaign - a sharp-witted spoof titled ‘GOATies’, inspired by India's iconic reality TV show Roadies. The ad film, which is now live on YouTube and other social media platforms, humorously dismantles the hype around shopping coins and instead shines the spotlight on the unmatched value of real cashback, reinforcing CashKaro's position as the "Greatest Of All Time" in the space.

領先的現金返還和優惠券平台Cashkaro推出了其正在進行的#CoinsvScashback活動的最新，最大膽的部分，這是一種名為“山羊”的敏銳欺騙，靈感來自印度標誌性電視節目Roadies。這部廣告電影現已播放在YouTube和其他社交媒體平台上，幽默地拆除了購物硬幣周圍的炒作，而是對真實現金返還無與倫比的價值的關注點，從而增強了Cashkaro的位置，即“有史以來最大的有史以來”。

At the heart of the film is a satirical "audition" where a goat - quite literally - enters a high-stakes interview room channeling the drama and energy that Roadies fans will instantly recognize. The goat attempts to claim the title of the "Ultimate GOAT of Cashback", armed with a stash of coins that it believes proves its worth. But instead of earning accolades, the goat gets schooled on the futility of collecting coins riddled with restrictions, expiry dates, and poor conversion value.

這部電影的核心是諷刺的“試鏡”，山羊 - 從字面上看，進入了一個高風險的採訪室，引導了Roadies粉絲會立即認識到的戲劇和精力。山羊試圖要求“現金返回終極山羊”的頭銜，並用藏有硬幣的藏匿處證明了自己的價值。但是，山羊沒有獲得榮譽，而是對收集限制，到期日期和轉換價值不佳的硬幣的徒勞受過教育。

The dramatic - and hysterical - twist comes when the interrogator delivers the punchline: real cashback is the kind that hits your bank account, only from CashKaro. The ad ends with a powerful CTA that continues to be the campaign's core hook: "Change the habit of direct online shopping - pehle CashKaro, phir shop karo."

戲劇性和歇斯底里 - 審訊者提供了一拳：真正的現金返還是只有Cashkaro才能擊中您的銀行帳戶的那種。該廣告以強大的CTA結尾，該CTA仍然是該活動的核心鉤子：“改變直接在線購物的習慣-Pehle Cashkaro，Phir Shop Karo。”

This is the third film in the brand's satirical #CoinsVSCashback campaign, following a charming Ghibli-style animation and a high-concept, Latent-inspired visual take. Each creative execution has spotlighted the gap between gimmicky coin-based rewards and actual value-driven cashback. As the films proclaim: "Coins voins are all bakwaas - real cashback is with CashKaro."

這是該品牌的諷刺#CoinsvScashback廣告系列中的第三部電影，此前是迷人的吉卜力風格動畫和高度概念，潛在的視覺拍攝。每個創造性的執行都聚焦在Gimmimicky硬幣的獎勵與實際價值驅動的現金返還之間的差距。正如電影所宣稱的那樣：“硬幣都是bakwaas-真正的現金返還與卡什卡羅在一起。”

Speaking about the campaign, Swati Bhargava, Co-Founder of CashKaro and EarnKaro said, "At CashKaro, we're committed to making online shopping genuinely rewarding. Real cashback is money in your bank - not coins that expire or come with conditions. With #CoinsVSCashback, we're not just talking about the problem - we're parodying it, challenging it, and offering a better alternative. 'GOATies' is a fun but clear message: if it's not real cashback, it's not worth it."

Cashkaro和Earnkaro的聯合創始人Swati Bhargava在談到競選活動時說：“在Cashkaro，我們致力於在網上購物真正有意義。真正的Cashback是您的銀行中的金錢，而不是在您的條件到期或隨著條件的貨幣或隨之而來的條件。與#COINSVSCASHBACK相關。我們不僅在談論問題，而且我們會更加挑戰，而且要挑戰它，而且要解決一個問題，而且要挑戰呢？如果不是真正的現金返還，那是不值得的。”

Ishan Agarwal, Director - Brand & Creatives at CashKaro added, "With GOATies, we wanted to tap into a format that's instantly iconic and loaded with drama, just like the intense auditions of Roadies. The kind of pressure those moments created for participants - we, as audiences, used to feel it too. That's exactly the energy we wanted to recreate. Roadies is a show that has resonated with millennials, Gen Z, and even today's younger audiences, making it the perfect creative playground for a satirical yet purposeful message.

卡什卡羅（Cashkaro）的品牌和創意人Ishan Agarwal補充說：“搭配山羊，我們想藉鑑一種立即具有標誌性和充滿戲劇性的格式，就像公路上的強烈試鏡一樣，那些為參與者創造的時刻的壓力。我們，作為觀眾，我們曾經感覺到的那樣，曾經是一個精力。當今的年輕觀眾，使其成為諷刺而有目的的信息的理想創意遊樂場。

By spoofing a format so many people relate to, we're able to connect with a wide audience and highlight the difference between flashy coin rewards and real cashback - and use it to drive home a real truth about how online rewards are being diluted by gimmicks. This ad is satire with a purpose - to educate users while entertaining them. As the third film in our #CoinsVSCashback campaign, it reinforces CashKaro's identity as the true GOAT of Cashback."

通過欺騙一種與許多人有關的格式，我們能夠與廣泛的受眾聯繫，並突出浮華的硬幣獎勵和真實現金返還之間的區別 - 並用它來驅使回家一個真實的事實，說明如何通過gimmicks淡化在線獎勵。該廣告具有諷刺意味的目的 - 在招待用戶的同時教育用戶。作為我們#CoinsvScashback運動中的第三部電影，它加強了Cashkaro的身份，成為真正的現金返回山羊。 ”

Conceptualized and produced entirely in-house by CashKaro's Brand & Creatives team, the film once again proves the brand's ability to blend pop culture and performance marketing with precision. Through humor, nostalgia, and pointed commentary, GOATies is a cultural call-out wrapped in fun - and a reminder that in a world full of coins, CashKaro delivers real money.

這部電影再次由Cashkaro的品牌和創意團隊在內部進行概念化和製作，再次證明了品牌將流行文化和表演營銷融為一體的能力。通過幽默，懷舊和尖銳的評論，山羊是一種富有樂趣的文化呼喚 - 並提醒人們，在充滿硬幣的世界中，卡什卡羅（Cashkaro）提供了真錢。

The post CashKaro’s #CoinsVSCashback Campaign Reaches New Heights with GOATies, a Hilarious Take on Roadies Auditions appeared first on TechNode.

Cashkaro郵報的#CoinsvScashback活動以山羊隊達到了新的高度，對Roadies的試鏡進行了令人愉悅的態度。