Cashkaro推出了其正在进行的#CoinsvScashback广告系列的最新，最大胆的部分 - 一个名为“山羊”的敏锐欺骗

卡什卡罗（Cashkaro）推出了其正在进行的#CoinsvScashback活动中最新，最大胆的部分，这是一个名为“山羊”的敏锐欺骗，灵感来自印度标志性电视节目Roadies。这部广告电影幽默地拆除了购物硬币周围的炒作，而是对真正的现金返还无与伦比的价值的关注点，从而增强了卡什卡罗（Cashkaro）在该空间中“有史以来最大的”地位。

CashKaro, the leading cashback and coupons platform, has launched the latest and boldest installment of its ongoing #CoinsVSCashback campaign - a sharp-witted spoof titled ‘GOATies’, inspired by India's iconic reality TV show Roadies. The ad film, which is now live on YouTube and other social media platforms, humorously dismantles the hype around shopping coins and instead shines the spotlight on the unmatched value of real cashback, reinforcing CashKaro's position as the "Greatest Of All Time" in the space.

领先的现金返还和优惠券平台Cashkaro推出了其正在进行的#CoinsvScashback活动的最新，最大胆的部分，这是一种名为“山羊”的敏锐欺骗，灵感来自印度标志性电视节目Roadies。这部广告电影现已播放在YouTube和其他社交媒体平台上，幽默地拆除了购物硬币周围的炒作，而是对真实现金返还无与伦比的价值的关注点，从而增强了Cashkaro的位置，即“有史以来最大的有史以来”。

At the heart of the film is a satirical "audition" where a goat - quite literally - enters a high-stakes interview room channeling the drama and energy that Roadies fans will instantly recognize. The goat attempts to claim the title of the "Ultimate GOAT of Cashback", armed with a stash of coins that it believes proves its worth. But instead of earning accolades, the goat gets schooled on the futility of collecting coins riddled with restrictions, expiry dates, and poor conversion value.

这部电影的核心是讽刺的“试镜”，山羊 - 从字面上看，进入了一个高风险的采访室，引导了Roadies粉丝会立即认识到的戏剧和精力。山羊试图要求“现金返回终极山羊”的头衔，并用藏有硬币的藏匿处证明了自己的价值。但是，山羊没有获得荣誉，而是对收集限制，到期日期和转换价值不佳的硬币的徒劳受过教育。

The dramatic - and hysterical - twist comes when the interrogator delivers the punchline: real cashback is the kind that hits your bank account, only from CashKaro. The ad ends with a powerful CTA that continues to be the campaign's core hook: "Change the habit of direct online shopping - pehle CashKaro, phir shop karo."

戏剧性和歇斯底里 - 审讯者提供了一拳：真正的现金返还是只有Cashkaro才能击中您的银行帐户的那种。该广告以强大的CTA结尾，该CTA仍然是该活动的核心钩子：“改变直接在线购物的习惯-Pehle Cashkaro，Phir Shop Karo。”

This is the third film in the brand's satirical #CoinsVSCashback campaign, following a charming Ghibli-style animation and a high-concept, Latent-inspired visual take. Each creative execution has spotlighted the gap between gimmicky coin-based rewards and actual value-driven cashback. As the films proclaim: "Coins voins are all bakwaas - real cashback is with CashKaro."

这是该品牌的讽刺#CoinsvScashback广告系列中的第三部电影，此前是迷人的吉卜力风格动画和高度概念，潜在的视觉拍摄。每个创造性的执行都聚焦在Gimmimicky硬币的奖励与实际价值驱动的现金返还之间的差距。正如电影所宣称的那样：“硬币都是bakwaas-真正的现金返还与卡什卡罗在一起。”

Speaking about the campaign, Swati Bhargava, Co-Founder of CashKaro and EarnKaro said, "At CashKaro, we're committed to making online shopping genuinely rewarding. Real cashback is money in your bank - not coins that expire or come with conditions. With #CoinsVSCashback, we're not just talking about the problem - we're parodying it, challenging it, and offering a better alternative. 'GOATies' is a fun but clear message: if it's not real cashback, it's not worth it."

Cashkaro和Earnkaro的联合创始人Swati Bhargava在谈到竞选活动时说：“在Cashkaro，我们致力于在网上购物真正有意义。真正的Cashback是您的银行中的金钱，而不是在您的条件到期或随着条件的货币或随之而来的条件。与#COINSVSCASHBACK相关。我们不仅在谈论问题，而且我们会更加挑战，而且要挑战它，而且要解决一个问题，而且要挑战呢？如果不是真正的现金返还，那是不值得的。”

Ishan Agarwal, Director - Brand & Creatives at CashKaro added, "With GOATies, we wanted to tap into a format that's instantly iconic and loaded with drama, just like the intense auditions of Roadies. The kind of pressure those moments created for participants - we, as audiences, used to feel it too. That's exactly the energy we wanted to recreate. Roadies is a show that has resonated with millennials, Gen Z, and even today's younger audiences, making it the perfect creative playground for a satirical yet purposeful message.

卡什卡罗（Cashkaro）的品牌和创意人Ishan Agarwal补充说：“搭配山羊，我们想借鉴一种立即具有标志性和充满戏剧性的格式，就像公路上的强烈试镜一样，那些为参与者创造的时刻的压力。我们，作为观众，我们曾经感觉到的那样，曾经是一个精力。当今的年轻观众，使其成为讽刺而有目的的信息的理想创意游乐场。

By spoofing a format so many people relate to, we're able to connect with a wide audience and highlight the difference between flashy coin rewards and real cashback - and use it to drive home a real truth about how online rewards are being diluted by gimmicks. This ad is satire with a purpose - to educate users while entertaining them. As the third film in our #CoinsVSCashback campaign, it reinforces CashKaro's identity as the true GOAT of Cashback."

通过欺骗一种与许多人有关的格式，我们能够与广泛的受众联系，并突出浮华的硬币奖励和真实现金返还之间的区别 - 并用它来驱使回家一个真实的事实，说明如何通过gimmicks淡化在线奖励。该广告具有讽刺意味的目的 - 在招待用户的同时教育用户。作为我们#CoinsvScashback运动中的第三部电影，它加强了Cashkaro的身份，成为真正的现金返回山羊。”

Conceptualized and produced entirely in-house by CashKaro's Brand & Creatives team, the film once again proves the brand's ability to blend pop culture and performance marketing with precision. Through humor, nostalgia, and pointed commentary, GOATies is a cultural call-out wrapped in fun - and a reminder that in a world full of coins, CashKaro delivers real money.

这部电影再次由Cashkaro的品牌和创意团队在内部进行概念化和制作，再次证明了品牌将流行文化和表演营销融为一体的能力。通过幽默，怀旧和尖锐的评论，山羊是一种富有乐趣的文化呼唤 - 并提醒人们，在充满硬币的世界中，卡什卡罗（Cashkaro）提供了真钱。

The post CashKaro’s #CoinsVSCashback Campaign Reaches New Heights with GOATies, a Hilarious Take on Roadies Auditions appeared first on TechNode.

Cashkaro邮报的#CoinsvScashback活动以山羊队达到了新的高度，对Roadies的试镜进行了令人愉悦的态度。