吹牛的權利是留住 Web3 遊戲玩家的關鍵

遊戲是一項社交活動，因此獲勝意味著與您的朋友合作完成任務或擊敗另一個螢幕上的玩家，並向全世界講述您的成就。

Allen Ng is the Co-Founder of OpenSocial Protocol and EVG, one of Asia’s largest Web3 operating groups in consumer products. This post is part of CoinDesk's GameFi theme week.

Allen Ng 是 OpenSocial Protocol 和 EVG 的共同創辦人，EVG 是亞洲最大的消費性產品 Web3 營運集團之一。這篇文章是 CoinDesk GameFi 主題週的一部分。

Web3 gaming has struggled for various well-documented reasons, most notably in the form of great backlash from the gaming community due to Web3 games being “boring” and “depthless.”

Web3 遊戲因各種有據可查的原因而舉步維艱，最明顯的是由於 Web3 遊戲「無聊」和「無深度」而引起遊戲社群的強烈反對。

But what if I told you that there is a hidden ingredient missing from Web3 games that could potentially solve this problem? An ingredient that has been used by traditional game developers for decades to keep players engaged and coming back for more.

但如果我告訴你 Web3 遊戲中缺少一個可能解決這個問題的隱藏成分呢？幾十年來，傳統遊戲開發者一直在使用這種成分，以保持玩家的參與並吸引更多玩家。

This ingredient is none other than the good ol’ bragging rights.

這種成分正是吹牛的資本。

Bragging rights are a fundamental aspect of gaming that allows players to showcase their achievements and skills to others. It’s what drives players to complete challenges, climb the ranks and ultimately achieve victory.

吹牛的權利是遊戲的一個基本方面，它允許玩家向他人展示他們的成就和技能。它是驅使玩家完成挑戰、提升排名並最終取得勝利的動力。

In the world of Web3, bragging rights take on a whole new meaning. With the advent of digital identities and verifiable gaming achievements, players can now brag about their accomplishments across multiple games and ecosystems.

在 Web3 的世界中，吹牛的權利具有全新的意義。隨著數位身分和可驗證遊戲成就的出現，玩家現在可以在多個遊戲和生態系統中吹噓自己的成就。

This creates a new layer of social clout and status within the gaming community, where players can build their gaming resumes and showcase their bragging rights to potential employers, friends and followers.

這在遊戲社群中創造了新的社會影響力和地位，玩家可以在其中建立自己的遊戲簡歷並向潛在雇主、朋友和追隨者展示他們吹牛的權利。

The importance of the social layer

社交層的重要性

Socializing is a key aspect of human nature, and it plays a vital role in gaming. From massively multiplayer online role-playing games (MMORPGs) to first-person shooters (FPS), players are constantly interacting, competing and cooperating with each other.

社交是人性的重要方面，在遊戲中發揮著至關重要的作用。從大型多人線上角色扮演遊戲（MMORPG）到第一人稱射擊遊戲（FPS），玩家之間不斷互動、競爭和合作。

These social interactions create a sense of community and belonging, which in turn leads to higher engagement and retention rates. In fact, studies have shown that players who socialize more in games tend to spend more time and money on them.

這些社交互動創造了一種社區感和歸屬感，進而提高了參與度和保留率。事實上，研究表明，在遊戲中社交越多的玩家往往會在遊戲上花費更多的時間和金錢。

This is where Web3 comes in. By enabling players to perform transactions with each other and not just with the game itself, Web3 social systems will allow players to create their own teams, guilds and organizations within the game.

這就是 Web3 的用武之地。

It’s not just you and “The Matrix” anymore. It’s you, your friends, your competition and your community.

不再只有你和「駭客任務」了。這是你、你的朋友、你的競爭對手和你的社區。

With all the time invested into a game, players will grow more attached when they have something to brag about in their time spent gaming, and a place to brag about it. Those bragging rights are the crude oil that is constantly fuelling the $200 billion-a-year gaming economy after the right refining.

隨著玩家在遊戲中投入了所有的時間，當他們在遊戲中擁有值得誇耀的東西以及可以誇耀的地方時，他們會變得更加依戀。這些炫耀的資本就是經過正確提煉後不斷為每年 2000 億美元的博彩經濟提供動力的原油。

But they are also missing in Web3 gaming, relegated behind grind-and-earn mechanics. The next generation of Web3 gaming dApps needs to understand this and include community self-sovereignty, creating composable UI layers and giving gamers something to brag about, in addition to offering financial incentives. Only then will the adoption of Web3 games increase.

但它們在 Web3 遊戲中也缺失了，被降級到「刷錢」機制後面。下一代 Web3 遊戲 dApp 需要理解這一點，除了提供經濟激勵之外，還需要包括社區自我主權、創建可組合的 UI 層並為遊戲玩家提供值得吹噓的東西。只有這樣，Web3 遊戲的採用率才會增加。